The best kind of writing is hard to come by. It doesn't make you think too hard about details, but at the same time causes you to think very hard. Its simplicity forces … [Read more...] about The Best Kind of Writing
Archives for February 2010
Getting Your Book Published… Or Not
Publishing books now is hard. It's even harder to sell them. Phil Cooke recently posted an article on this topic in his monthly ezine The Change Revolution. He shared … [Read more...] about Getting Your Book Published… Or Not
Tim Tebow, Superbowl Ads, and Dumb Focus Groups
I'm going to put my "marketing" hat on for a second. I watched a news segment on a popular morning show today. Some marketer came on the show and shared how they used a … [Read more...] about Tim Tebow, Superbowl Ads, and Dumb Focus Groups