If I hear one more “expert” tell me social media is a “conversation,” I am going to scream. No, friends. Social media is a LOT more than that: it’s an opportunity to build something.
The world is full of people who want to be heard. But how many are actually saying something? The Internet is crowded with those who are conversing, but who is creating stuff worth our time?
For years, I blogged in vain attempts at achieving popularity. I wanted people to like me and marvel at the profundity of my words. And I failed. It wasn’t until I built a resource of content that people took notice.