Goins, Writer

On Writing, Ideas, and Making a Difference

The Short Guide to Launching a Self-Hosted Blog in 8 Minutes or Less [Screencast]

Self-hosted blog

I’m gonna cut to the chase: You need a blog. The world is changing and moving on without you, and it’s time you had a platform of your own to share your message. The best and easiest way to launch a self-hosted blog is with WordPress.

There are over 60 million blogs on WordPress, one of several platforms that helps you to publish online. This number, according to one source, represents only 43% of all blogs, making the total somewhere around 160 million blogs.

These blogs are viewed by an audience of over 400 million people each month — and that’s only one place people are connecting online. Incredible, isn’t it? You’d be hard pressed to argue there’s not a tremendous opportunity here. But are you taking advantage of it?

It’s never been easier to connect with an audience and get your message heard… but are you engaging in the conversation?

101: How to Find Out if You Were Born for This: Interview with Chris Guillebeau [Podcast]

101: How to Find Out if You Were Born for This: Interview with Chris Guillebeau

There’s plenty of shallow advice online about following your passion and throwing caution to the wind. The trouble with that approach is passion alone doesn’t pay the for the gas in your car or your morning latte.

But what is a dream job without passion? How do you know what you were made for? How can you discover your purpose?

Why You Don’t Need Another Life Hack, Success Formula, or Marketing Tactic


There’s always another marketing trick. Always another business strategy. Another event to attend or way to get your creative work out there. And I like what Austin Kleon says about marketing: “talking about the work is the work.”

In other words, marketing is part of the job. If you’re a writer, creative, artist, whatever, and think that you can just make stuff and people will care about it, you’re kidding yourself. Or at very least, you’re rolling the dice.

100: Celebrating a Milestone and Relaunching The Portfolio Life [Podcast]

Celebrating a Milestone and Relaunching The Portfolio Life

Living your “dream” doesn’t look the way people think it does. Many people talk about creativity as this mystical thing, but reality is a little less magical and a lot more work.

As someone who makes a living through creative work, people are often surprised to learn that I don’t write all day. In fact, despite publishing three books and over 900 posts on this blog alone, writing is probably the thing I do least each day.

Most professional creatives do more than one thing. They are not a jack of all trades, but rather masters of some. And, as I learned the hard way, there’s plenty of non-creative work that goes into supporting a creative career.

Nobody’s Heard of You (and That’s a Good Thing): The Advantages of Anonymity


When F. Scott Fitzgerald finished The Great Gatsby and sent it to friends, fellow authors, and critics for feedback, he received one of two responses. Neither was particularly encouraging.