Goins, Writer

On Writing, Ideas, and Making a Difference

010: Professor Jonah Berger on the Science Behind Contagious Content (And Why You’re Probably Doing It Wrong) [Podcast]

Contagious: Why Things Catch On by Jonah Berger

Most of us want to influence others with our ideas. We want our words to spread. Whether you’re writing to inspire or inform or even entertain, you want people to read your words and to share them with their friends.

In this episode of the podcast, Jonah Berger, Associate Professor of Marketing at the Wharton School at the University of Pennsylvania, and bestselling author of Contagious: Why Things Catch On, shares with us six principles to craft contagious content and destroys a few myths in the process.

Why I Sometimes Hate the Internet

Of course, I don’t really hate it. I am actually quite fond of this network that connects us all and makes communication super-easy.

In fact, I would dare say I love the Internet — a little too much. But sometimes, I feel like breaking up with this mistress of mine.

009: My Top Four Tips for Writing Awesome Articles (That You’re Probably Ignoring) [Podcast]

Photo credit: Tom Small via cc

In this episode of the podcast, we tackle four listener Tina Green Drake’s questions about writing and selling articles. And while Tina’s questions were specific to articles, the answers apply to all types of writing.

5 Lessons for Writers from The Fault in Our Stars

The fault in our stars

In case you haven’t heard, the biggest thing to hit the big screen this weekend is a film called The Fault in Our Stars. I’m talking my wife to it this weekend, because we haven’t cried together in a while.

And if the movie compares to the book, it’ll live up to that expectation.

Three Critical Steps to Writing Success

Writing success

There are three things I wish somebody would have told me when I got started writing. It would have saved me a lot of grief. But before I share those keys with you, I have to tell you about a mistake I was making that held me back for years.

008: Brad Lomenick on Authentic Leadership [Podcast]

Photo credit: Max Wolfe via cc

We all fear being “found out.” Being outed as a fake. So what if we decided to come clean? Be real. Authentic.

In this episode of the podcast, Brad Lomenick, President and Lead Visionary of Catalyst and author of The Catalyst Leader, shares wisdom for the next generation of authentic communicators and leaders.

What Does a Great Leader Look Like?

King piece in chess

One of the great leaders I’ve had the privilege of meeting is my former boss and mentor Seth Barnes. Seth hired me a year after I graduated from college and was the first person to call me a writer.

In fact, he hired me to help him figure out how to use blogging to grow the brand of his organization. Social media had just become a new trend, and he was certain that the future of online marketing lay in great storytelling.

He was right.

Help Me Choose a Cover For My Next Book


I’ve been busy working on my next book and my publisher recently sent me two potential covers. I’d love to get your feedback on these.

007: Three Simple Steps to Starting a Writing Career [Podcast]

Photo credit: David Goulart via CC

If you’re holding down a day job, fitting writing into the cracks and crevices of your life, it’s easy to dream of making a dramatic change. It’s even easier to think you need to.

But the truth is, you don’t have to abandon everything. In this episode of the podcast, we tackle three key strategies to build a career as a writer.

The Illusions of Money, Power, and Fame: Why Fitting in Is Overrated

If I could go back in time and give my awkward, chubby, baggy-T-shirt-wearing, 14 year-old self some advice, it would be this: fitting in is overrated.

Even then, with my grunge music and superfluous flannel shirts, I believed it could be true. That the promises of this world are not worth what we have to trade to get them. But now, as an adult, I know this to be true.

Things are not often what they seem.