Goins, Writer

On Writing, Ideas, and Making a Difference

The Truth About Natural-Born Talent

The Truth Behind Natural Born Talent

There have been a number of studies, books, and research projects released recently, all about the science of skill acquisition.

As it turns out, we are born with very few, if any, natural talents and skills. Excellence is borne not of any particular innate ability, but of practice. In other words, you can be good at whatever you want.

102: How to Know if You Have a Good Idea for a Book

102: How to Know if You Have a Good Book Idea [Podcast]

Before you write a book, you need a good book idea. This sounds obvious, but deciding what you want to write about is a challenge.

You need to have an idea that excites you, is worth writing, and provides value for your readers.

So how do you know if you have a book idea worth pursuing?

The Short Guide to Launching a Self-Hosted Blog in 8 Minutes or Less [Screencast]

Self-hosted blog

I’m gonna cut to the chase: You need a blog. The world is changing and moving on without you, and it’s time you had a platform of your own to share your message. The best and easiest way to launch a self-hosted blog is with WordPress.

There are over 60 million blogs on WordPress, one of several platforms that helps you to publish online. This number, according to one source, represents only 43% of all blogs, making the total somewhere around 160 million blogs.

These blogs are viewed by an audience of over 400 million people each month — and that’s only one place people are connecting online. Incredible, isn’t it? You’d be hard pressed to argue there’s not a tremendous opportunity here. But are you taking advantage of it?

It’s never been easier to connect with an audience and get your message heard… but are you engaging in the conversation?

101: How to Find Out if You Were Born for This: Interview with Chris Guillebeau [Podcast]

101: How to Find Out if You Were Born for This: Interview with Chris Guillebeau

There’s plenty of shallow advice online about following your passion and throwing caution to the wind. The trouble with that approach is passion alone doesn’t pay the for the gas in your car or your morning latte.

But what is a dream job without passion? How do you know what you were made for? How can you discover your purpose?

Why You Don’t Need Another Life Hack, Success Formula, or Marketing Tactic


There’s always another marketing trick. Always another business strategy. Another event to attend or way to get your creative work out there. And I like what Austin Kleon says about marketing: “talking about the work is the work.”

In other words, marketing is part of the job. If you’re a writer, creative, artist, whatever, and think that you can just make stuff and people will care about it, you’re kidding yourself. Or at very least, you’re rolling the dice.