Goins, Writer

On Writing, Ideas, and Making a Difference

Do You Need a Blog Coach?

Today, I’m interviewing my friend, Bryan Allain. Bryan has been blogging for over a decade, which apparently means something, because he’s a self-proclaimed “guru.” All joking aside, he’s one of the funniest, most generous people I know. Today, we’re talking about his blog coaching program and brand-new eBook. Scroll to the bottom for a chance to get a super-great deal on it.
Blog Coach

Bryan: Blog coach, humorist, & misuser of laptops

Jeff: So, Bryan, you recently dropped your BlogRocket program and changed it to Killer Tribes. What’s up with that?

Bryan: I had been thinking of re-branding from BlogRocket to something else for a few months when I was approached about selling the BlogRocket domain name.

When we were able to agree to terms for the sale, it made the re-brand a reality.

I chose Killer Tribes as the new name, because it’s exactly what I want to help people do: build killer tribes.

A big part of that is blogging, but it’s not the only part.

There’s also social media, networking, personal brand management, and building community with your fans. I felt like the BlogRocket name was limiting whereas Killer Tribes opens things up a bit more.

Plus, it lets me incorporate spears into my logo, which is a “win.”

Jeff: You don’t actually kill anyone… do you? I mean, tribes are people, too, right?

Bryan: I personally wouldn’t kill anyone, but if that’s what it takes to build your tribe, then let’s put it on the table and talk about it.

Someone with a great blog on cannibalism can’t just sit in front of a computer all day; they need to get out there and make friends and build a network and eat people. Wait… can I start this question over again?

Jeff: Nope. Moving on… Tell us about your upcoming eBook: 31 Days to Finding Your Blogging Mojo. What’s it about? “Mojo” sounds suggestive; are you promising people dates?

Blogging Mojo

Bryan’s new book

Bryan: The book is about helping people focus on the things that really matter when it comes to blogging: finding your voice, connecting with true fans, and building a connection with your readers.

It gives people small action items they can do every day to overcome their frustrations and achieve their blogging goals.

That’s what blogging mojo is to me, and if reading that last paragraph is getting anyone out there hot and bothered, well then maybe it will help some single blogger out there score a date, too.

Jeff: Sweet. I’ll tell my cousin Lenny. You randomly insert in the book jokes that have nothing to do with blogging — hands down, the best part of the book. What’s your favorite joke you share?

Bryan: Glad to know that your favorite part of the blogging book had nothing to do with the blogging. A real confidence boost for me! (I kid, of course. Thanks for the compliment).

As for my favorite joke, it’s one that seems to fall flat with about half the people that hear it but it makes me laugh every time:

“As anyone who has ever been mugged by their grandparents will tell you, the element of surprise can make all the difference.”

Jeff: So you laugh at your own jokes? Hmm… (By the way, if we were having a real interview, I couldn’t hear you when you speak in parentheses. Just sayin’.) On to more serious matters… What’s your favorite episode of Seinfeld?

Bryan: My favorite Seinfeld episodes are all from Season 5, which originally aired when I was a senior in high school.

My friend Matt and I played on the tennis team together (I was awful) and on the bus trips we would listen to cassette recordings of Seinfeld episodes we made by holding boomboxes up to the tv speakers for a half hour.

My favorite is probably “The Glasses” where Elaine gets bit by the dog, Kramer gets Jerry a Commando 8 air conditioner, Jerry accuses his girlfriend of kissing his cousin Jeffrey, and George wears ladies frames.

Jeff: What’s the #1 mistake beginning bloggers make?

Bryan: Honestly? It’s writing posts that are too long.

Beginning bloggers think they need to write exhaustive posts on every subject they cover and it ends up burning them out in 2 weeks.

The crazy thing is this: most people would rather read short posts. No one has ever complained to me that something I wrote was too short.

Jeff: Interesting. Seriously, though… [Thoughtful pause] What wouldn’t you do for a Klondike bar?

Bryan: Pay money for one.

Jeff: What?! Those things are delicious and worth all 99 of your pennies. So what else can we expect from you and Amazon Assassins — er, I mean, Killer Tribes — in the near future?

Bryan: When KillerTribes.com launches on October 24th expect to see amazing videos of me chucking spears into the thighs of angry bloggers. It will be intense.

And if that idea loses its luster, I’ll probably be offering a very small, intensive coaching program to help bloggers, artists, and small businesses extend their reach and build their tribes.

And more stuff, too, but I can’t tell you everything…

Jeff: What? I thought we were friends, Bryan. You still there? Bryan…?

* * *

To find out more about Bryan and his new eBook, check out his blog and book 31 Days to Finding Your Blogging Mojo. It releases this week.

If you’re looking for a blog coach, I highly recommend him (or his eBook, which is basically a less funny version of himself on paper — well, virtual paper).

And if you want to get in on a special deal regarding his upcoming book, subscribe to my newsletter before noon CST today.

I convinced Bryan to let me send out something super-special just to that group. It’ll be good; trust me.

Have you ever had a blog or writing coach? What did you learn?

If not, what would you want to learn from a blogging coach? Join the discussion in the comments.

About Jeff Goins

I help people tell better stories and make a difference in the world. My family and I live outside of Nashville, TN. Follow me on Twitter, Facebook, or Google Plus. To get updates and free stuff, join my newsletter.

Learn How I Earned 100,000 Fans

Sign up for the free newsletter and get a three-part series on exactly what I did to grow my blog from zero to 100,000 readers in less than two years. Enter your email below to get started.

  • http://chriscornwell.org Chris Cornwell

    I was lucky enough to receive a copy so I can review it. Look for that on Wednesday. This community has become a coach for me. It’s guys like you Jeff and Bryan allain who are willing to share what they know and learned that have helped me!

    • http://goinswriter.com/ Jeff Goins

      Thanks, Chris. Can’t wait to see your review. I thought the book was excellent.

  • http://talesofwork.com kimanzi constable

    An awesome book that I just read again is “Everything You Know About Traffic Is Wrong” by Marty Chamberlin (twohourblogger.com). This is a book, coach, mentor and a bunch more things in book form! If you have a  blog, you need to read this book and the best part is that it’s free if you subscribe to the email list (well worth it for the book and his updates)!

    • http://goinswriter.com/ Jeff Goins

      love Martyn. He’s awesome.

      • http://talesofwork.com kimanzi constable

        He’s got some great stuff that he doesn’t hesitate to give away, truly helpful!

    • http://twohourblogger.com Martyn Chamberlin

      Wow – thanks Kimanzi! I really appreciate that. 

      • http://talesofwork.com kimanzi constable

        No problem, just reading the book again last night it made me realize a few things that I’m doing wrong. It was great because you’ve made it very “user friendly”

  • http://thewholedangthing.wordpress.com Ben Emerson

    I got serious about blogging back in march. I would have to say that Bryan Allain pretty much taught me everything I know about blogging. So I am very grateful to be a part of that community.

    And I learned a lot from you too, Jeff. Just so you don’t feel left out.

    • http://goinswriter.com/ Jeff Goins

      thanks, ben. you’re doing great. you have a fantastic teacher.

    • http://goinswriter.com/ Jeff Goins

      thanks, ben. you’re doing great. you have a fantastic teacher.

  • http://www.distractedbyprayer.blogspot.com Shannon

    Well, I thought the joke was funny.  Now I’m a little worried.
    Thanks for another helpful post.  Having  just entered the blogging world “for real” last February, I agree that the most common mistake is TOO MUCH WORDAGE.  If people want pages of words, they will put on their spectacles, pull out their pipe, sit by the fire and read a book.

  • http://www.distractedbyprayer.blogspot.com Shannon

    Well, I thought the joke was funny.  Now I’m a little worried.
    Thanks for another helpful post.  Having  just entered the blogging world “for real” last February, I agree that the most common mistake is TOO MUCH WORDAGE.  If people want pages of words, they will put on their spectacles, pull out their pipe, sit by the fire and read a book.

  • http://blog.cyberquill.com Cyberquill

    I need a comment coach. 

  • http://jonfulk.com Jon Fulk

    You guys are hilarious!  I just wrote my review of his book last night and looking forward to posting it Wednesday.  It is an excellent resource, especially for fairly new bloggers like myself!  Can’t wait to see what’s in your newsletter ;)

  • http://jonfulk.com Jon Fulk

    You guys are hilarious!  I just wrote my review of his book last night and looking forward to posting it Wednesday.  It is an excellent resource, especially for fairly new bloggers like myself!  Can’t wait to see what’s in your newsletter ;)

    • http://goinswriter.com/ Jeff Goins

      hope you enjoy, jon. :)

  • http://bryanallain.com Bryan Allain

    appreciate the kind words here! You all are already ahead of the game by reading Jeff on a daily basis.

    • http://goinswriter.com/ Jeff Goins

      Thanks, man. All I do is steal your stuff and repost it here. ;)

  • http://www.justcris.com Cris Ferreira

    I started “experimenting” with my blog last year, and I’ve decided to work seriously with it now, so I’ve been reading blogs and articles about it. Starting in two weeks, I intend to invest much more hours into it.
    Bryan’s book sounded really interesting, so I went to Amazon and bought the kindle version (it was already available).BTW, I bought yours too, Jeff – in spite of having the PDF version. I prefer to read in my kindle.I think I’ve gotten better in writing shorter posts (I’m guilty of writing long posts when I started). Now, I’m struggling with establishing a constant publishing schedule and posting at least once a week. I used to have much demands from my job which left me with almost no time to dedicate to my blog, but I think I’ll be able to get it better in the upcoming weeks…Thank you Jeff and Bryan for helping us be better writers/bloggers.

    • http://goinswriter.com/ Jeff Goins

      Thanks!

  • http://www.likeawarmcupofcoffee.com Sarah Mae

    Stellar interview. Way to go Jeff! Bryan, you are hysterical. 

    • http://goinswriter.com/ Jeff Goins

      What?!

      • http://www.likeawarmcupofcoffee.com Sarah Mae

        You’re funny too, Jeff. ;)

        • http://goinswriter.com/ Jeff Goins

          Thanks. I need affirmation!

  • http://twitter.com/tylerstanton Tyler Stanton

    What wouldn’t you do for a Klondike Bar?
    Pay money for one.

    Brilliant.

    • http://goinswriter.com/ Jeff Goins

      The question right?

  • http://thomasmarkzuniga.com TMZ

    Loved the interview and am enjoying Bryan’s book as I build my own site. The words, “Available everywhere” in his book graphic is a little deceiving though. I seriously doubt I will find this book at Lowe’s, McDonald’s, my middle school cafeteria’s vending machine, and the list just goes on.

    Truthfully, it’s a miracle I somehow found it somewhere that wasn’t everywhere.

    • http://goinswriter.com/ Jeff Goins

      it actually WILL be at Lowe’s. I’m printing out copies and leaving them in the aisles tomorrow.

  • http://www.tnealtarver.wordpress.com TNeal

    Jeff, thanks for making “31 Days…” available for less than $2. You’re right. I plopped 2 bucks down this morning at our local coffee shop and said, “Keep the change.” And it’s funny how the price of a Starbucks cinnamon dolce latte doesn’t make me shy off for something that I enjoy for a short while (and pretty much until the next time I step on the scales) but wonder “Is this worth the price?” when I consider a book that will make me better at what I love to do. I’ve started the eBook and expect a good read coupled with a lot of good laughs.–Tom

    • http://goinswriter.com/ Jeff Goins

      wish i could get away with only paying two bucks for coffee.

  • http://veribicide.blogspot.com David Helms

    Yeah, I will be an owner of this book.  I have just started the whole blogging on a regular basis deal, and have really no clue how to build an audience.

    in an unrelated note…

    I shudder when I think of what I have done for a klondike bar…

    • http://goinswriter.com/ Jeff Goins

      there is forgiveness, david.

  • Elisabeth

    Sadly, I waited until today to buy Bryan’s book for full price instead of getting the cool discount you “secretly” offered to all your REAL fans if they bought the book before like 11:53pm last night.  I am terrible at discount shopping.  I almost always pay full price.  
    BUT, happily, this book is worth it!  I’m only on page–well, I don’t know what page I am on because it’s a stupid Kindle which doesn’t tell me an actual page–do e-books even have to have page numbers?  Anyway, I’m in the middle of chapter 1 and already I’ve received very practical advice (conveniently in all caps so I wouldn’t miss it), and I’ve already laughed out loud 4 and a half times.  
    Great job Bryan on this book (so far).  And great job (again) Jeff for having this incredibly helpful blog and sharing all the brilliance.

    • http://goinswriter.com/ Jeff Goins

      It’s totally worth it and more!

  • http://twitter.com/beldebois Kenley Bel

    I am getting his book rrrrrrrriiiiiiiiiiiiight now.

    • http://goinswriter.com/ Jeff Goins

      You won’t regret it.

  • http://somewiseguy.com ThatGuyKC

    Awesome interview and an even better book. I shared a review over on Some Wise Guy. By the way @bryanallain:disqus , that grandparent joke was my favorite too. Literally laughed out loud while reading it on the bus.

    I’ve never had an official blogging coach, but I’ve tried to be the unofficial jedi apprentice of a few masters out there.

    I’d want to learn how to write better and increase responses (link shares and comments). However, Bryan’s book covers that and I’m looking forward to starting it over and implementing the daily tips.

  • http://www.facebook.com/kristin.nador Kristin Nador

    Jeff, I got in on your ‘secret’ deal for Bryan’s book and I already finished it! Awesome strategies and I love the way he gives you action steps to take to look at the way you’re blogging. Already starting to implement some of the things I’ve discovered (which is mainly there is a LOT that needs improvement). Plus I love the ‘let’s have fun while we’re discovering our mission’ attitude. Thanks Bryan, and thanks Jeff for helping me discover this resource. Someday when I grow up I want to be a Killer Tribe leader. And hopefully I won’t have to vote anyone off. ;)

    • http://goinswriter.com/ Jeff Goins

      never say never. (to quote my favorite pop icon)

  • http://www.interviewcoaching.org.uk/ interview coaching

    Having a blog coach is such a good idea. Guiding you on how to make an educational blog to help others. Your coach is the one to teach you the do’s and don’ts in making a blog.