The Incredible Impact of Words

I recently wrote a foreword for my friend Paul Jun‘s excellent eBook, Building an Empire with Words, which is a great little manifesto on the importance of words. Here’s what I wrote (with a few minor edits):

Your mouth is poison, your mouth is wine.
—The Civil Wars

The first time I realized the impact of my words, I was six years old. I called my mom a #@$%**. I spent the rest of the evening with a bar of soap in my mouth.

The second time I understood how powerful speech could be, I was thirteen. I told Mom she was a piece of $#!^ and that she could go straight to #*%%. I believe once again I had a healthy supper of Dove and Zest.

But the third time was, as they say, a charm. A few years after my love for four-letter words faded, I discovered the impact of the written word. And it changed my life.

Impact of Words

Photo credit: Craig Dennis (Creative Commons)

I was in high school and had procrastinated my final writing assignment for senior English.

It was a book report on Rudyard Kipling’s Kim. The piece was written in three parts: book review, synopsis of the author’s life, and annotated bibliography.

I didn’t read the book. I stayed up the night before the report was due, and I cranked out all fifteen pages pretty effortlessly.

Like most of the students, I turned the project in, expecting a B. This particular teacher was renowned for never giving As.

A few weeks later, long after I had forgotten about the paper and started planning for college, I received the paper back from my teacher. It was full of red marks. I sighed, eagerly flipping to the last page, worried the grade might be much lower than a B.

Then, I saw it. In bright, red pen:

95% — A

And below that wonderful number were these words: “You really should consider a career as a professional writer or journalist.”

I was stunned. Shocked. In awe.

I flipped through the paper again and noticed many of the red marks were exclamations. “This is excellent!” and “Well done!” Of course, there were plenty of critical remarks, too. (She was an English teacher, after all.)

Later in life, whenever I felt lost and far from my destiny, I would pull out that paper, read those affirming words, and grin.

My whole life is full of words. Great words. Awful ones. All my regrets and triumphs can be traced back to something I said or did not say. I am learning — slowly and honestly — how important these pieces of language can be. Not just for communication, but life.

Now, as I finally get serious about a writing career — nearly a decade after receiving that paper back from my English teacher — I’m finding that words can be a means of living. In the past year, I’ve gotten a book deal, been published in numerous magazines, and started landing speaking gigs. All because of words.

Of course, I’ve known this all along — that words can bring life or death. For the longest time, I chose death. I gossiped and slandered and memorized dirty words. Because I thought that made me cool, made me a man.

All the while, I misunderstood something crucial to life: Words are supposed to mean something. They’re also supposed to be a means to something. And I took that for granted.

For far too long, I thought the more words I used, the better. I thought the more extreme they were, the more people would listen. Only now as I finally begin to grow up a little do I realize that with most things — especially language — less is more.

If you’re reading this, I hope you understood two important lessons:

  1. Your words matter — probably more than you realize.
  2. You have a responsibility to make them count. Don’t squander this opportunity like I did for so many years (and as some do their whole lives).

Remember: It’s not just what you say that matters, but how you say it.

Take care, be intentional, and write like you mean it.

For more on this, get Paul Jun’s new eBook, Building an Empire with Words.

How have you seen the impact of words in your life? Share in the comments.

*Photo credit: Craig Dennis (Creative Commons)

About the Author

Jeff Goins

I help people tell better stories and make a difference in the world. I live in Tennessee with my wife and dog. Follow me on Twitter and Facebook.

  • http://twitter.com/mooderino Moody Writing

     A very interesting and entertaining piece.

    Cheers,
    mood

  • Jennifer

    Brilliant! Your teacher was right. :)

    • http://goinswriter.com/ Jeff Goins

      thanks, jennifer.

  • http://www.eileenknowles.com/ Eileen

    Love this, Jeff! Your story reminded me of an English class I had in college.  It was the most challenges course I took.  I hated it and I loved it.  We only had to write 4  papers the entire semester.  The first paper I wrote I didn’t put much effort into it.  (I’d gotten away with that kind of behavior before)  I thought the paper was good enough.  I got it back covered, and I mean covered, in red.  The very last thing he wrote was “D+ Consider this grade a gift”   Talk about the power of words.  I was hurt.  I was angry.   But, the next paper I wrote I was determined.  When I got it back there were a ton of exclamation points on the paper.  I got and A- and he had me read the paper in front of the class.  So, I guess even negative words  influence us.  I loved that class. 

    Oh, and I love the Civil Wars.

    • http://www.tnealtarver.wordpress.com TNeal

       Your story reminds me how a dark moment in life always leaves me with a choice–be defeated or be determined.  Outstanding response of determination on your part. Your story brings out an additional truth that genuine effort often pays marvelous dividends. I’m greatly encouraged by how you responded and what the result was.

  • http://calebmcnary.com/ Caleb McNary

    Great stuff. I had a similar experience in senior English in high school. But the report was over Frankenstein, and I may have read the book, I don’t remember. That was the single most encouraging experience in education up to that point, and the reason that writing always stayed at least on the back of my mind.

    • http://goinswriter.com/ Jeff Goins

       i love moments like this.

  • http://www.michaelnichols.org/about Michael Nichols

    Always great Jeff! You’ve encouraged me to keep writing for another day! (And to watch my mouth!) ;)

    • http://goinswriter.com/ Jeff Goins

       hah!

  • http://www.christtribe.com/ Bob Holmes

    Great story.

     I caught the bug  after two of my friends and myself had finished a day of rock climbing. We gathered around the campfire and had supper. Then almost like magic, my buddy Keith pulled a book out of his backpack. He commanded us to sit and be quiet. Then he began to read…”In a hole in the ground there lived a Hobbit…” I was ruined.

    It lay dormant, almost forgotten for years.  It needed the warm fire of your blog to kindle the flames.

    Thanks Jeff!

    • http://goinswriter.com/ Jeff Goins

       wow. I LOVE that book. and what a compliment, Bob. honored to join you in this writing journey.

  • http://motivatedmastery.com/ Paul Jun

    Jeff, thank you so much for doing this. Your support and guidance throughout this process has been immeasurable. I got your back for life!

    And thanks to the community for being so amazing, and I hope you enjoy the book :)

    Best wishes to all

    • Mike Zserdin

       Congrats on finishing! I’ll look for your book.

    • http://www.sundijo.com Sundi Jo Graham

      Excited to check the book out Paul. 

      • http://goinswriter.com/ Jeff Goins

        it’s good.

    • http://goinswriter.com/ Jeff Goins

       Paul, congrats again. I reread your book on my Kindle last night. It was great. You should be proud.

      • http://motivatedmastery.com/ Paul Jun

        Thank you so much Jeff, I’m reading through all the comments and just can’t stop smiling.

        I appreciate everyone’s support and for reading/downloading the book. Last night it was ranked #5 in the Top Free Self-Help category — all thanks to you guys for making this possible.

        We did it, Jeff. ;)

        Cheers to the future of writing and to writing life-changing, insightful eBooks.

  • http://cherylbarker.blogspot.com/ Cheryl Barker

    Less is more, especially with words — love that thought, Jeff. Now to put it into practice more often! :)

  • Heidi

    Excellent word, Jeff.

  • Mike Zserdin

    Thanks for staying true to your calling. You’re now helping others as you were helped years ago.

    • http://goinswriter.com/ Jeff Goins

       only seems right, Mike. thanks.

  • Sarah

    Thanks Jeff,  after your talk at Blissdom I am ready to start taking my writing seriously. Unlike your experience in high school, I am dealing with the memories of never doing well and always being reminded that I will never be a good writer. Awesome. Luckily I was born unusually stubborn, this could get ugly. Thanks again for your inspiration. Sarah

  • http://www.justcris.com/ Cris Ferreira

    Very powerful reflection, Jeff.
    By the way, kudos to your English teacher, she had an eye for spotting talent.

    • http://goinswriter.com/ Jeff Goins

      well, shucks, Cris. thanks.

  • http://www.adamlasky.com/ Adam Lasky

    Absolutely right Jeff!  Words DO matter.  I taught English at an at-risk middle school in Brooklyn for 3 years and I can tell you that words are extremely powerful, even in the hands of 12 year-olds.   Thanks again for your insights!!

    • http://goinswriter.com/ Jeff Goins

      wow, Adam. I would love to hear more about that!

  • http://talesofwork.com/ kimanzi constable

    Kind words can take you to the clouds, kind words can make you feel like you can fly. Negative words can drag you down and depress you.

    Words can motivate you to action, which is what we’re trying to do as bloggers and writers, keep the words coming everybody!

  • http://unknownjim.com/ Jim Woods

    Jeff, I think we have all had hinge moments like that before in our lives. It’s really awesome that you latched onto yours. 

    I recently rediscovered one of mine: I totally forgot about it, but I submitted a story for McGee and Me (remember that series?) years ago and it was seriously considered to be made into an episode.  Now looking back, I probably didn’t win because it would have been hard to shoot a surfing episode with sharks :)  Perhaps that series didn’t want to “jump the shark.”

    • http://goinswriter.com/ Jeff Goins

       hah!

  • Brandi Malcolm

    Fantastic, Jeff!

    • http://goinswriter.com/ Jeff Goins

       Wow. Thanks, Brandi! So good to hear from you!

  • http://shakeyourfoundation.com Craig Playstead

    The written word is power. I had the same experience — C’s (or worse) in math and science and actual A’s on papers. Saved me. Great post. 

  • Kimberly

    I like that words keep me on my toes.

    As a blogger and therapist, words help me gauge my integrity at any given moment. (Do my words match my thoughts, my heart, and my actions? Are they building someone up or tearing someone down?)

    Thanks for this, Jeff!

  • Anonymous

    So which is it? Dove or Zest?

    • http://goinswriter.com/ Jeff Goins

       both. but i prefer zest.

  • http://www.joyfilleddays.wordpress.com Sarah Beals

    Great post. YES, we “own” our words. Trying to use mine more effectively. :)

  • http://sheliamullican.com/ Shelia

    Fabulous post! I could not agree more. I have been the grateful recipient of words that helped me see something I did not see in myself. Or opened a window on the world that opened all kinds of possibilities. More than once, those came from a teacher.

    And every now and again I have been the grateful conduit of like words.

    You might enjoy this new re-framing of beat poet (and teacher) Taylor Mali’s piece, “What Teachers Make”. It seems applicable. ow.ly/9lVxM

     

    • http://goinswriter.com/ Jeff Goins

      love the original poem by Mali. I’ll check it out.

  • Wendy Claussen

    I believe my ‘word’ for the day is to use my words wisely. I just finished reading the Encouragement for Today blog by Renee Swope at Proverbs 31 Ministry entitled “Just the Right Words” and then I read your blog next. I think someone’s trying to tell me something!!  I will be paying close attention to what I say to others verbally and in writing! :-) Thanks for a great post, Jeff!!

    • Wendy Claussen

      Luke 4:22 is the devotional for today in the Daily Guideposts 2012. Carol Knapp shares about…words. God has certainly spoken to me today through you, Jeff, and Renee and Carol! :) Thanks to all!!

      • http://goinswriter.com/ Jeff Goins

        it’s hard to get a better compliment than this. thank you, Wendy.

  • Anonymous

    Great post Jeff.  I too had a high school english teacher tell me I was a good writer.  I forgot about it for much longer than you did and it’s still not too late.  
    b

    • http://goinswriter.com/ Jeff Goins

      it’s never too late.

  • http://www.sundijo.com Sundi Jo Graham

    The same goes for me. It started in the sixth grade when I wrote a “stupid” poetry book I didn’t want to write. Once I got started I couldn’t stop. Words have been part of my life ever since. 

    • http://goinswriter.com/ Jeff Goins

       love it

  • http://twitter.com/everythingconf Everything

    Love it. I once wrote a story – of star-crossed lovers – on which my English teacher wrote “Are you trying to make me cry? This is excellent, and I suspect not entirely fictional?” I was quite offended – pleased that it had had an emotional impact, but outraged that he thought it wasn’t fiction…until I realised what a compliment that was – I had created my world so convincingly that he thought it must be real!

    His words have stuck with me – and even now I fluctuate between outrage and pride at them – but they also say to me, ‘You could be a writer. You could actually do this’ in a way no compliments have ever communicated with such force!

    • http://goinswriter.com/ Jeff Goins

       awesome.

  • http://KatieAx.blogspot.com/ Katie Axelson

    I think the mantra “Sticks and stones may break my bones but words will never hurt me” actually teaches us to devalue words. No matter how hard we try to believe the saying, words hurt. But words can also help. More than brushing off negative words, effort should be put on saying possitive, affirming words and realizing the value and impact of everything that leaves our mouth (or pen or fingertips or whatever).

    Katie

    • http://goinswriter.com/ Jeff Goins

      great point, Katie. I agree.

  • http://www.riatarded.wordpress.com/ ria

    Beautifully written and expressed Jeff. Can’t wait to read your book! :)  

    • http://goinswriter.com/ Jeff Goins

       thanks, Ria.

  • Jeangogolin

    I got to your 404 error page http://goinswriter.com/impact-of-wrds#disqus_thread by clicking on “comments” in the enewsletter — i.e., before going to the Web version.

    Will there be a prize in my Crackerjack box? 

    • http://goinswriter.com/ Jeff Goins

       oops! fixed it. sorry.

  • Maureen McBride

    I laugh over the soap-in-the-mouth reference.  To this day, if I smell Ivory soap (my parents’ weapon of choice) I get physically sick.  My son is almost 13 and is hearing doozies of words and phrases at school.  I’m sure that he’s probably experimenting himself.  My advice to him has always been, “If you sound like trash, people treat you like trash.”   He’s recognized this reaction from within himself when he hears others speaking.

    It’s a fantastic introduction you have written.  And I love the two points which you specifically make.  Very powerful, indeed.

    Good luck to Paul!

    • http://goinswriter.com/ Jeff Goins

       thanks, Maureen. you should get his book.

  • http://foxinteractive.me/ Penney Fox

    Like yourself and others, I wrote a lot in school and did well in my English class. Never really thought of myself as a writer until this year and the encouragement of your blogs.

    Funny thing is, when I was reading this post, all I could think about was my son. I have never talked ‘baby-talk’ to him and now he has an extensive vocabulary that he uses in the correct context. He’s 8 and pretty small for his age, so he looks more like 6  …. then he opens his mouth and these words just come out. It’s a riot to see how others respond to him. I call him my lawyer in training.

    So when I read this about making your words count, I wanted to add the fact that we are also influencing those little ears around us. So make those words count :)

    • Maureen McBride

      I also never baby-talked my son (who is almost 13 now).  I encourage you to keep on the same path with yours.  By the time he was in kindergarten, he wrote a series of 20 “books” (8-12 page simple adventures of “the baby family”).  He’s been reading at a college level since he was in 4th grade — though, unfortunately, most of the material of that caliber isn’t appropriate for his eyes.  I owe it all to the fact that we read a lot together and I never thought he wasn’t old enough to understand any vocabulary that I used.  Good luck with that lawyer-in-training.  Mine can argue effectively almost any point.  It’s pretty rough now that he’s getting to be a teen and has a lot of points he wants to argue!

      • http://foxinteractive.me/ Penney Fox

         Too funny but so true! My son is in enrichment but not as far as yours was in the reading department. Right now he’s getting really bored at school so he’s acting out and getting into trouble –

        take a look at this post: http://penneyfox.wordpress.com/2012/02/17/pure-unadulterated-mommy-rant/ when you get a chance.
        I’m sure you can relate.

        • Maureen McBride

          That’s fantastic!  Thanks for pointing me your way!  Good luck  — I hope he gives you a respite once in a while.

          • http://foxinteractive.me/ Penney Fox

             Thanks Maureen! Glad you liked it … please stop by again as I usually post every Friday, every other Sunday I do a funny story about my son and am starting to add one more day of posting.

            I’m starting to get a break at the end of this week but something tells me that this might just be a temporary thing :)

  • http://www.mattsouthern.com Matt Southern

    Great story, it was also an English teacher who helped me see my talents in writing. When I was young I was an avid reader, so I thought writing was just something everyone could do. Like it came as natural to people as breathing. Apparently some people are a lot better than others, and I’ll never forget the teacher who helped me realize that. I one day hope to use my writing skills to create a successful blog like yours, Jeff.

    • http://goinswriter.com/ Jeff Goins

       very cool, Matt.

  • http://thomasmarkzuniga.com TMZ

    I had a similar experience in school when I became the first student to get a 100 on my 11th grade English teacher’s dreaded end-of-year research paper. Makes me smile to think back on that moment and all the other little hints along the way that have brought me to where I am now in my writing journey. Gives me hope for more “hints” moving beyond today.

    • http://goinswriter.com/ Jeff Goins

       these experiences are so important if we pay attention to them. i ignored the lesson in mine for over a decade.

  • http://somewiseguy.com ThatGuyKC

    I can identify with that soap lesson. Although if I’d said anything with 4 letters growing up I’d have gotten a beating instead. You did not mouth off to mom. Ever.

    Thank you for sharing the story and the reminder that our words count. I’ve discovered a love for words, but am still working out how to use them.

    I think you should post that paper your teacher marked up years ago. Might be an interesting photo post.

    • http://somewiseguy.com ThatGuyKC

      And thank you for the book recommendation. Picked it up for free and plan to promote with brief review when done reading.

      • http://goinswriter.com/ Jeff Goins

         sweet! enjoy.

  • http://twitter.com/cynicalbynature Kevin Basil

    I’ve had my fair share of soap suppers, Jeff. I can’t say I miss them. Words have the power to change the world both in a good way and a bad way. Just think about infamous speeches people can still recite from history. Who doesn’t know the “I Have a Dream” speech from Martin Luther King, Jr.? It’s everyone’s responsibility to make sure that our words are positive and impact society in a positive way.

    • http://goinswriter.com/ Jeff Goins

       well said, Kevin. I’m amazed at how much can be said with such few words. Did you know the Gettysburg Address was something like 250 words? Incredible.

  • http://www.zahndrew.com/ Andrew Zahn

    Most of the time it’s impossible to even think without words. It’s been said that the better our vocabulary, the better our thinking skills. 

    They’re powerful little buggers. 

    • http://goinswriter.com/ Jeff Goins

      that’s interesting, Andrew!

  • http://mindfullyhealing.com/ Kim

    I have been struck over and over again by the power of words (and actually wrote a blog about it recently as well).  Words helped me escape when I was little, and as soon as I could write, words gave me a way to grab hold of and tame the swirly thoughts in my head.  I love that words, used well, can take big feelings and big ideas and give them a form I can see, and maybe even begin to understand.  

    Thank you for the “less is more” reminder.  I love playing with words and seeing how many words I can remove from a sentence or a paragraph without changing the essence of what I’m saying.

    Your blog is a gift!

  • Lindsey @ A New Life

    This brought tears to my eyes for a very personal reason, so thank you. Beautiful, inspiring work.

    • http://goinswriter.com/ Jeff Goins

       you’re welcome, Lindsey!

  • Werner

    Why is it for some of us when an authority of writing tells you you’re a good writer – we doubt them, and not believe them? Thanks for this post, it reminds us of why we write…

    • http://goinswriter.com/ Jeff Goins

       it’s a funny thing, isn’t it? for me, it’s just plain insecurity and fear.

  • http://www.tnealtarver.wordpress.com TNeal

    Your article and Michael Smith’s on Michael Hyatt’s blog reflect a common theme of speaking/writing good words. A friend just emailed me this morning after learning I’d be releasing my novel soon (mid-March probably). Her excitement pulsed through her written words. I responded by telling her how she’d encouraged me nearly 20 years ago, words to some extent that influenced the writing of the novel. She may have not remembered but I sure did/do.

    • http://goinswriter.com/ Jeff Goins

       loved that post by Michael.

  • http://www.facebook.com/pamela.chua3 Pamela Chua

    Everything is so true. The world would be meaningless without words as that’s the way we can understand anything!

  • http://www.turndog-millionaire.com/ Turndog Millionaire

    Love it, Jeff, words are so very powerful, aren’t they?

    They make you laugh, cry, shout, and jump up and down; often all in the space of the same paragraph

    Matt (Turndog Millionaire)

    • http://goinswriter.com/ Jeff Goins

      they really do. thanks, Matt.

  • http://www.inpulsearts.com/Word Eddy Damas

    Our words are so powerful, they can either give life, or take it away.

    • http://goinswriter.com/ Jeff Goins

      agreed

  • http://twitter.com/RoweMatthew Matthew Rowe

    One of the things I love most about writing is picking out the right word with the exact nuance I’m looking for. Of course in the long run this means little because a reader will interpret my story as they wish based on their perceptions and experiences (so I could just write ajfsjghs hsdkjfhskdfh hskdfhskdgf skjfhskg sdgkjh and tell you it is the next Shakespeare but even that is pushing it), but it works for me and, as I said, I love it. My first drafts are often puerile repetitions of basic words and phrases but then I change them into pure awesome full of poetry and hidden meanings.

    • http://goinswriter.com/ Jeff Goins

       all of my first drafts suck, too. but you have to start somewhere, i guess.

  • http://bit.ly/wfcxgM Mike

    Words do influence. The expressions, “Sticks and stones may break my bones but your words will never hurt me,” couldn’t be more false. People do determine who we are based off how we speak or how we write. The bar soap reference is essential for us as we reflect on the words that we have written or said, and perhaps many relationships could be repaired if we practiced “mindful speaking and writing.” 

  • Bev Murrill

    I checked out Paul Jun’s book but because the only writing visible on the Kindle edition was your Forward, I ended up buying your book instead. chuckle…

    I also had a teacher in 4th grade who asked me if I’d read what I’d written somewhere before. She then requested to move up the grades as my teacher so that she could work with me on my writing. Isn’t it amazing how much someone’s belief in you, (especially when in general you’re one of the naughtiest kids in the class) can change your world. I just published my second book, both with national publishers and continuing to write… mind you, I’m 60 now, so it’s taken a while. 

    • http://goinswriter.com/ Jeff Goins

      Well, you should get Paul’s book, too. If you like mine, you’ll love his.

  • http://www.dberruti.blogspot.com Deb.

    I can completely identify with your high school experience . . . I enjoyed writing in school, but I was constantly being told by my English teachers that I was no good . . . and as a kid, their’s were the only ‘expert opinions’ I was privy to.  But my senior year, I took begrudgingly took Advanced English, and for the first time my potential as a writer was acknowledged and praised.  

    And while it’s not my career path, those words of encouragement offered me the freedom to believe that what I could write was worthy of being read.

    Another great post, as usual.

  • http://twitter.com/CheapLoveCarrie Carrie Starr

    Thanks for sharing this Jeff.  You do indeed have a gift and I’m so glad you are sharing it with the world!

     I had a defining moment like this in high school as well, though mine ended with an F instead of an A.  The difference between an A and an F is confidence.  I was writing a short story for English class and my teacher affirmed me several times by saying  I was a gifted writer.  He expected something fabulous from me in this story.

     I launched into an ambitious tale of a young girl who had one Jewish parent and one Christian parent.  Hers would be a journey of discovery as she struggled to find a faith of her own.  As the story progressed, I doubted myself.  I questioned my ability to write something incredible and little by little, my writing acquired elements borrowed from Judy Blume’s, “Are You There God it’s Me Margaret?” 

    By the time I was finished, the work I handed in was complete plagiarism.  My teacher was shocked and I was humiliated.  I received a zero. 

    I was too embarrassed to save the paper, but the look of disappointment and remorse on my teacher’s face will never be forgotten. 

    I still remember the original plot line for my story.  If I hadn’t abandoned my own words, it would have been fabulous.  I have learned to trust myself, stick to my message and share my own unique voice.

  • http://littlewritinghood.wordpress.com/ Sarahlorain

    Love this! I was just thinking the other day that I can  look back and remember something someone said to me years ago and hear it with perfect clarity. Either because what they said was really special or really hurtful. Choice words have the power to stay with someone for their whole life…wow! 

  • http://30goingon60.com/ Steve Tracy

    Hi Jeff,

    Interesting how deep your perspective and appreciation of words goes.  

    The other day I heard a great chef say, his love for food actually stems from his love of the table.  EVERYTHING happens at a table…over food (the good, the bad, the ugly).  His attraction to this left him no choice but to be a chef.

    Similar to this…are the words used in those situations.  How you can say one thing and actually mean another.  How interpretation can mean the difference between short term and life-time.  Even body language…implies words.  Message.  And feeling.

    I appreciate your passion for words and writing.

    Thanks for sharing,  Steve

  • http://www.lifewithbellymonster.blogspot.com/ Liz McLennan

    Jeff, this is such an important post. Words matter – we need to choose them with care, whether we’re writing them or whispering them or hurling them in anger. Words stick, too…just like those your English teacher chose with such care.

    Look what they did. Look what you’ve done.

    Wonderful.

  • http://mnprairieroots.wordpress.com/ Minnesota Prairie Roots

    “Write like you mean it.” Those words resonate as does the example of an encouraging teacher.

    And, I hate to admit this, but the mouth washing with soap also rings with familiarity for me.