Goins, Writer

On Writing, Ideas, and Making a Difference

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“Pow! This is a good one, a wake up call and just what you need to read. Thanks Jeff, for sharing your art.”
Seth Godin // Author, We Are All Weird

010: Professor Jonah Berger on the Science Behind Contagious Content (And Why You’re Probably Doing It Wrong) [Podcast]

Contagious: Why Things Catch On by Jonah Berger

Most of us want to influence others with our ideas. We want our words to spread. Whether you’re writing to inspire or inform or even entertain, you want people to read your words and to share them with their friends.

In this episode of the podcast, Jonah Berger, Associate Professor of Marketing at the Wharton School at the University of Pennsylvania, and bestselling author of Contagious: Why Things Catch On, shares with us six principles to craft contagious content and destroys a few myths in the process.

Why I Sometimes Hate the Internet

Of course, I don’t really hate it. I am actually quite fond of this network that connects us all and makes communication super-easy.

In fact, I would dare say I love the Internet — a little too much. But sometimes, I feel like breaking up with this mistress of mine.

What Really Holds You Back from Winning

What Really Holds you Back from Winning

Information is like tap water now. You can find it easily and it’s free. Hop online and in less time than it takes to get hot water to your shower you can find the answer to just about any question.

009: My Top Four Tips for Writing Awesome Articles (That You’re Probably Ignoring) [Podcast]

Photo credit: Tom Small via cc

In this episode of the podcast, we tackle four listener Tina Green Drake’s questions about writing and selling articles. And while Tina’s questions were specific to articles, the answers apply to all types of writing.

5 Lessons for Writers from The Fault in Our Stars

The fault in our stars

In case you haven’t heard, the biggest thing to hit the big screen this weekend is a film called The Fault in Our Stars. I’m talking my wife to it this weekend, because we haven’t cried together in a while.

And if the movie compares to the book, it’ll live up to that expectation.

Three Critical Steps to Writing Success

Writing success

There are three things I wish somebody would have told me when I got started writing. It would have saved me a lot of grief. But before I share those keys with you, I have to tell you about a mistake I was making that held me back for years.

4 Copywriting Techniques Every Good Storyteller Already Knows

4 Copywriting Techniques Every Good Storyteller Already Knows

Quick: What do F. Scott Fitzgerald, Salman Rushdie, and Joseph Heller have in common? Yes, they’re all renowned novelists. But would you have guessed that, before they were novelists, they were all copywriter?

008: Brad Lomenick on Authentic Leadership [Podcast]

Photo credit: Max Wolfe via cc

We all fear being “found out.” Being outed as a fake. So what if we decided to come clean? Be real. Authentic.

In this episode of the podcast, Brad Lomenick, President and Lead Visionary of Catalyst and author of The Catalyst Leader, shares wisdom for the next generation of authentic communicators and leaders.

What Does a Great Leader Look Like?

King piece in chess

One of the great leaders I’ve had the privilege of meeting is my former boss and mentor Seth Barnes. Seth hired me a year after I graduated from college and was the first person to call me a writer.

In fact, he hired me to help him figure out how to use blogging to grow the brand of his organization. Social media had just become a new trend, and he was certain that the future of online marketing lay in great storytelling.

He was right.

Help Me Choose a Cover For My Next Book


I’ve been busy working on my next book and my publisher recently sent me two potential covers. I’d love to get your feedback on these.