Goins, Writer

On Writing, Ideas, and Making a Difference

Advice on Better Writing & Living

Join my free email newsletter list, and I’ll immediately send you a three-part series on building a powerful online audience plus two free eBooks on writing and making a difference.

You’ll also get regular updates and other fun goodies to help you grow and get your message to spread. Just enter your email below to get started (doesn’t cost a dime!).

“Pow! This is a good one, a wake up call and just what you need to read. Thanks Jeff, for sharing your art.”
Seth Godin // Author, We Are All Weird

Success Starts with Passion: How to Build an Audience Doing What You Love

Rocky Balboa Statue

This is Part 1 in a series on how to build a popular blog. In this post, I’ll share the first secret to successful blogging and a few tips I’ve learned.

I began my writing journey in search of accolades and awards, wanting recognition and fame. But instead, I found frustration and disillusionment.

For years, I seethed with envy, watching other bloggers succeed while I stood still. As jealousy turned to resentment, I began to see the world through murky-colored glasses, finding fault with everything these people did.

But eventually I had to come to grips with reality: Being jaded was doing me absolutely no good.

Three Important Steps to Building a Killer Tribe

Killer Tribes

We’ve talked before about why you need to find your tribe — a unique group of fans, friends, and followers.

This can be done with a blog, radio show, or speaking platform.

But how do you actually do this? How do you create a community that wants to hear what you have to say?

If we ask Seth Godin, he would say you need to communicate a message that is personal, relevant, and anticipated.

So what does that look like?

Here are three important steps to building a killer tribe…

What War Taught Me About Writing

What War Taught Me About Writing

My watch hits 0100. Time to roll. I climb into my armored vehicle, lock and load my weapon, and order the convoy to move out.

In a few minutes, we pass through the gate and we’re officially outside the wire — no more barriers or guards to protect us.

The enemy is very real and probably waiting for us.

Every Writer Needs a Tribe (Have You Found Yours?)

Photo of Kids

The other day, I had three conversations:

A friend on social media told me she was tired of building a platform and just wanted to write.

Another told me there was no formula for getting published (I believed her because she written over a dozen books); however she did say that attracting a tribe of fans is important.

An established author told me writers who don’t worry about marketing are doomed from the start.

I believe they’re all right. Chances are, if you’re a writer, you can resonate with one of the above worldviews. You’re likely frustrated or tired or maybe even hopeful of this idea of building a tribe. And I want to help clear some things up for you.

The Biggest Lie We Believe About Influence

Biggest Lie - Asking for Permission

There is a lie that many of us unwittingly believe. I tell it to myself every day. You probably do the same.

It’s a subtle, seemingly innocuous phrase that rings through my head. It attacks me when I’m doubting myself. It’s my excuse for not starting sooner. It may tease and taunt you, causing you to think less of yourself. It sounds like this…

Focusing on the Important Stuff in an Age of Distraction


In a world saturated with social media and unlimited interruptions, many of us struggle to focus on what’s in front of us.

With so many voices vying for attention, it’s hard to know what’s worth our time.

5 Ways to Build a Powerful Email List

Build Email List

It’s one thing to understand the importance of email — why you need to be earning permission to communicate with your audience. But it’s quite another to have a healthy list you’re consistently growing.

One of the best things I ever did as a blogger was build an email list.

My email newsletter has been the most important asset to my platform. It has allowed me to attract an engaged audience, land three traditional book contracts, and build a business that allowed me to quit my job and live my dream.

The Very Best Way to Get Rejected Every Time

Get Rejected

From my experience as a freelancer, I’ve learned that it takes more than good content to become a published writer.

You need relationships. You need connections. You need to learn how to pitch your work.

When you’re getting started (at anything, really), you’re scared. You’re insecure. You don’t want to come off as some kind of arrogant jerk.

So what do you do?

The Most Important Part of the Creative Life

Creative Space

There are countless books, products, and resources geared towards aiding the creative process. There’s so much to learn and consume. What’s an artist to do?

If you make art, your skills have never been in higher demand. There have never been more people willing to help you do your work and vying for your attention. There’s just one problem:

You will still be misunderstood.

10 Things I’ll Never Forget About Uganda


Last night, I hopped a plane from Kampala to Mombasa, and now I’m blogging from my phone in the bush. It’s all part of my African adventure.

As I look back on the past whirlwind of a week, there are a few things I will never forget.