If you want to sell more of your products and services, or even simply sell more people on your ideas, you must learn the basics of the art of copywriting. But what is copywriting, really? One of my favorite definitions was given by a man named John E. Kennedy, back in 1904. Kennedy defined advertising (and copywriting) as: “salesmanship in print.”
Content is not king. Content is a fat, dethroned monarch, dis-empowered of his royal ability to influence. And he lost that power a long time ago. In other words, your words are not enough. I almost wish they were.
I know plenty of brilliant writers who don’t get the attention they deserve. Will their work eventually get noticed? Maybe. Some day. But why not now? Why not today? Because we’re believing a lie.
The first job I ever had was as newspaper delivery boy. I was eleven or twelve years old, was really into grunge music, which meant that I spent most of my time sitting around the house listening to music, so my parents thought a job would do me some good.
013: How to Create Your Own Freedom, Live an Adventure, & Do Work That Matters: A Chat with Chris Guillebeau [Podcast]
Wherever you look, there are voices telling you to “live a better story” or do something “epic.” They make it sound easy. But it’s not so simple, is it? The truth is the epic life requires more than just blind courage. Few people understand this better than Chris Guillebeau.
So when I had a chance to sit down with Chris and chat about these ideas, I really wanted to know one thing: How do you live a life full of adventurous experiences and creative endeavors without going broke? That’s what we discuss in this interview.
Often when asking for advice, a person isn’t really seeking something new. They’re just looking for validation. Affirmation of a choice they made long ago. And this can be a problem.
The stories that keep you up at night, the ones that have you dog-earing pages and weeping in the margins for all these characters have gone through and you want to sleep but you want to read, more, because here’s the thing: these people are real.
Recently, I turned in my next book, thus beginning the editorial process. After spending hundreds of hours researching, conducting dozens of interviews, reading thirty-something books on the subject, and of course writing, it made me wonder if all this work is worth the cost.
Never, ever, ever underestimate the power your words have. Take today, instance. In America, we call July 4 “Independence Day”, because it marks the beginning of our freedom.
And just how did this revolution begin? With a Declaration, of course.
We were all born to do one important thing: to pursue our “life’s task” and master it. That’s what Robert Greene believes. In fact, he’s written a whole book about the subject, and it’s called Mastery.
Awhile back, I had a chance to sit down (virtually speaking) with Robert and interview him. We talked about the concept of calling, apprenticeship, and how to master your craft. Greene believes we all have something we intuitively know we were meant to do, and the path to that work — what he calls your “life’s task” — is less glamorous than we’ve been told.
I was never a musician and certainly not a singer. At least that’s what I continually told myself. I could casually strum familiar chords and I knew a few song progressions, maybe enough to entertain – well – myself. I was certainly not a performer. In fact, I played behind closed doors and only graced myself with my lack of vocal ability in the shower or in the car.