Goins, Writer

On Writing, Ideas, and Making a Difference

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“Pow! This is a good one, a wake up call and just what you need to read. Thanks Jeff, for sharing your art.”
Seth Godin // Author, We Are All Weird

The Secret to Having a Marriage That Never Goes Stale

The Secret to Having a Marriage that Never Goes Stale

After a recent life-changing trip to Italy, I called my best friend to—well, let’s just be honest, I called to brag.

We had traveled together during college, and I wanted to relive some of those memories with him, while sharing my latest experiences in Europe. After finishing telling him about the trip, he said the saddest thing I had heard in a long time.

015: Turning Obstacles into Opportunities: Counterintuitive Advice from Author Ryan Holiday [Podcast]

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Most of us think that to be a writer, we need to study writing. We imagine (or dread) going back to school to get an advanced degree in creative writing. But Ryan Holiday chose another path.

He realized that he could learn a lot more about writing and marketing books by studying at the feet of the people doing exactly what he wanted to learn.

The Most Trying Part of Living a Good Story

Sam and Frodo

I don’t know what life is like for you, but for me it can sometimes seem difficult.

There are things I want to do — aspirations and dreams I have for myself. And much to my surprise, I don’t always get to do that. So I huff and puff and through my little tantrums. And then I remember.

It’s a simple lesson I regularly preach to the choir, one I relentlessly remind other writers and communicators about all the time. And ironically, one I am terrible at practicing.

A Six-Part Framework for Writing Better Sales Copy

A Five-Part Framework For Better Sales Copy

If you want to sell more of your products and services, or even simply sell more people on your ideas, you must learn the basics of the art of copywriting. But what is copywriting, really? One of my favorite definitions was given by a man named John E. Kennedy, back in 1904. Kennedy defined advertising (and copywriting) as: “salesmanship in print.”

014: Is Content Really King? [Podcast]

Content Is King

Content is not king. Content is a fat, dethroned monarch, dis-empowered of his royal ability to influence. And he lost that power a long time ago. In other words, your words are not enough. I almost wish they were.

I know plenty of brilliant writers who don’t get the attention they deserve. Will their work eventually get noticed? Maybe. Some day. But why not now? Why not today? Because we’re believing a lie.

How Being Mistaken for a Girl Made Me a Better Blogger

The Ridiculous Case of Being Mistaken for a Girl and How That Made Me a Better Blogger

The first job I ever had was as newspaper delivery boy. I was eleven or twelve years old, was really into grunge music, which meant that I spent most of my time sitting around the house listening to music, so my parents thought a job would do me some good.

013: How to Create Your Own Freedom, Live an Adventure, & Do Work That Matters: A Chat with Chris Guillebeau [Podcast]

chris guillebeau tiger

Wherever you look, there are voices telling you to “live a better story” or do something “epic.” They make it sound easy. But it’s not so simple, is it? The truth is the epic life requires more than just blind courage. Few people understand this better than Chris Guillebeau.

So when I had a chance to sit down with Chris and chat about these ideas, I really wanted to know one thing: How do you live a life full of adventurous experiences and creative endeavors without going broke? That’s what we discuss in this interview.

The Problem with Asking for Advice

Often when asking for advice, a person isn’t really seeking something new. They’re just looking for validation. Affirmation of a choice they made long ago. And this can be a problem.

What to Do With Your One and Only Story

What to Do With Your One and Only Story

The stories that keep you up at night, the ones that have you dog-earing pages and weeping in the margins for all these characters have gone through and you want to sleep but you want to read, more, because here’s the thing: these people are real.

Why Everyone Should Write a Book

Recently, I turned in my next book, thus beginning the editorial process. After spending hundreds of hours researching, conducting dozens of interviews, reading thirty-something books on the subject, and of course writing, it made me wonder if all this work is worth the cost.