Goins, Writer

On Writing, Ideas, and Making a Difference

8 Ways to Boost Your Blog Traffic through Social Media

Social Media Traffic BoostThere used to be one way to grow your blog traffic:

  1. Start blogging every day.
  2. Build an audience through consistency and capturing people’s attention via email and RSS subscriptions.
  3. Increase the “stickiness” of your posts by optimizing them for search engines.
  4. Wait.

The hardest part for me, admittedly, was #4.

The hard truth is that the age of a blog determines a lot about its credibility and worth to the Internet.

But that was before social media.

That was before millions of people were connecting with new people everyday to exchange information. Before social networks dominated online news distribution.

Now, you have an advantage

Now, you can start a blog today, and tomorrow it could be a success.

Now, you’re no longer constrained by the “older is better” rule.

Now, you can utilize the social web to your advantage, by creating remarkable content and unleashing it to the masses who will share it for you.

This is, essentially, what I’ve been doing with my blog.

I had another blog that I had been posting to regularly for over four years, incrementally growing my audience by making small promises and delivering on them.

But over the course of a couple months, this blog has caught up with and surpassed the traffic and impact of that old blog.

How did I do it? Simple.

Using the power of social media

I wrote some posts I knew would resonate with people who would share them. Then, I joined the conversation, shared relevant stuff, and watched the content spread.

It’s not always that easy, but then again, it’s not exactly rocket science either. If you share meaningful, worthwhile content focused on a particular niche topic, you’ll see good results.

If you’re wanting to use social media to boost your blog traffic, here are eight ways to do that:

  1. Get on Twitter. Start following my Twitter tips for beginners. And if it’s not already on your blog, add the “tweet” button to all of your blog posts. It looks like this:
  2. Start a Facebook page for your blog. This is a great, additional subscription option for heavy Facebook users, and it can be a means of expanding your platform. I’ve met several new people who “liked” my page and weren’t previously friends with me on Facebook. Visit my Facebook page to see what one looks like.
  3. Regularly share your content on Facebook. There are some great tools to help make this easier for you. Encourage your readers to do the same by adding a Facebook “like” or “share” button.
  4. Ask others to promote your blog via social bookmarking sites, such as DIGG, Stumbleupon, Reddit, and others. You may occasionally do this yourself, but be careful of doing it repeatedly, as some sites penalize sites with multiple submissions from the same user.
  5. Implement social sharing tools on your website. An excellent tool that I use is AddThis, which allows you to combine sharing options via Twitter, Facebook, email, and social bookmarking sites all into one tool.
  6. Use a social-powered commenting tool like Disqus or IntenseDebate.
  7. Write catchy headlines that people will want to share. Most people neglect this by posting well-written articles with crappy, nondescript titles. Don’t do that.
  8. Write compelling content. You might be thinking, “Duh,” but I mean that. It has to be really good. Like, better than your average blog.

When in doubt, be awesome

That last point is worth emphasizing again — create compelling content.

If you want your blog to compete on social media sites, you need to say something worth listening to — in other words, be awesome. This is the downside of social media — everyone now has a voice. Which ups the ante for those wanting to communicate and be heard in this space.

You either have to be really specific or really radical. Maybe both. Personally, I like this new rule. It means that playing it safe is no longer an option. If you don’t break some rules, you can do all of the above and still fail.

This means that the great writers and communicators will start rising to the top.

So what will you do? I hope you’ll break a rule. I hope you’ll be different. I hope you create something worth our attention — something epic.

Have you seen how social media can boost your blog traffic? How? Share in the comments.

*Photo credit: Widjaya Ivan

About Jeff Goins

I help people tell better stories and make a difference in the world. My family and I live outside of Nashville, TN. Follow me on Twitter, Facebook, or Google Plus. To get updates and free stuff, join my newsletter.

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  • http://www.tonyjalicea.com Tony Alicea

    I get most of my traffic from social media. First Facebook, then Twitter. Every once in awhile I get a post take off in StumbleUpon. My most popular post got over 700 views from SU. Great titles are a must. I’m still working on honing mine.

    • http://goinswriter.com Jeff Goins

      yeah, titles are where it’s at! thanks for sharing, tony.

  • http://www.fredmckinnon.com Fred McKinnon

    Jeff,
    As always, great content.  You know, I’ve tried both Disqus and IntenseDebate .. .I tried ID 3x, and every time I had major sync issues and finally gave up.  I’ve not really tried Disqus in a while … are you pleased with it?  I’m just using the default, threaded WordPRess comments now.

    • http://goinswriter.com/ Jeff Goins

      Yes, I love Disqus.

  • http://www.tillhecomes.org Jeremy Myers

     I’m a little nervous about using Disqus. I have heard some bad things about it. 

    Is it easy to uninstall? Will I lose comments if I revert? 

    • http://goinswriter.com/ Jeff Goins

      easy. nope. it may take a while, tho. make the switch at night.

      • http://www.tillhecomes.org Jeremy Myers

        I noticed that a lot of my favorite bloggers use it. You. Michael Hyatt. Rachel Held Evans. Etc. I like using it on other blogs. So easy and convenient (once it is set up – initially it annoyed me). 

        But John Saddington really, really dislikes it, and he is working on his own plugin. http://tentblogger.com/comment-workflow/#comment-13065

        Hmmm. I guess I wait until I see what he comes up with, and then decide from there. 

         

        • http://goinswriter.com/ Jeff Goins

          sounds good. i was skeptical for awhile, but i honestly think it’s really great.

  • Trade4Target

     Hey, very nice site. I came across this on Google, and I am stoked that I did. I will definitely be coming back here more often. Wish I could add to the conversation and bring a bit more to the table, but am just taking in as much info as I can at the moment.
    Thank You
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    • http://goinswriter.com/ Jeff Goins

      thanks.

  • Katrina Moody

     Jeff – you were one of the first to get me into blogging, and your writing convinced me I could make a difference using my writing as well. Thanks for that. 

    My site is now, barely a month later, starting to catch on a bit and I’m getting into social media as well. You have some great insights. To make a difference in social change arenas you have to be able to harness social media as well. 

    • http://goinswriter.com/ Jeff Goins

      Wow. I’m honored!

  • Anonymous

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  • http://thehandwritten.com MichaelDPerkins

    I’m really up in the air about Disqus.  I used it for 90 days and it went all weird and stuff.  Long story short I lost almost 3000 comments from the time period.

    Social Media is huge.  In the talk last night a lot of time was spent on how we (bloggers) need to create content that others share.  People won’t share mediocre content, they may comment a lot on it, but they won’t share it. (I’m a testament to this)  Since switching and focusing shares have went up, but comments have went down.  And I’m okay with that.  I want to create things that actually matter.

    • http://goinswriter.com/ Jeff Goins

      Yeah, I know you had a terrible experience, and at times it’s frustrating for me. But I love the reply-by-email function. Far more engaging than out-of-the-box comments, even if it isn’t 100% reliable. That said, my experience has been mostly positive with it. I love this new shift you’ve made; it will pay off in the long run. Excited for you, Michael.

      • http://thehandwritten.com MichaelDPerkins

        Gotcha. So in your honest opinion, is it necessary to have in order to grow?

        • http://goinswriter.com/ Jeff Goins

          Disqus? Of course not. But I like it and would recommend it.

  • Social Media Traffic

    Thanks for the post:)

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    Another way to increase traffic through social media is to use associate profiles. These are profiles of a person who is connected to the blog/website in some other way and cultivating relationship with the base of blog/website. 

  • http://www.monetizeblogging.com/ Amrik @ Monetize Blogging

     Absolutely!

    Don’t give up 

    I remember my time long back when such feelings were prevalent. And
    though ideally just as Jeff mentioned, we should be blogging much more
    often or have a decent number of posts on our blog, but due to my
    writing projects, I’ve never posted more than once a week. But what
    matters more is the content you write, which is something your audience
    likes or is looking for.

    Now thankfully there’s a lot of traffic and people are kind enough to visit and leave their wonderful and insightful comments. 

    I guess what really matters is that you keep at it and don’t loose
    hope, instead just keep on with your writing pace. Remain patient and
    persistent , and soon you will start seeing results.

    Thanks for sharing

    • http://twitter.com/RaajTram Raaj Trambadia

      The above comment by Amrik Virdi is copied from the first comment on this post at BasicBlogTips –  basicblogtips.com/give-up-blogging. What a loser man!

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    Really wonderful tips. And social Media is the best way to get traffic t your site b joining different communities online.

  • http://www.midlandtechnical.co.uk/German_Technical_Translation german technical translation

    Remember to regularly update your content. SEO copywriting is not something that you can just do once, and then forget about. 

  • http://twitter.com/NoskiLL1343 Kristianus Kurnia

    I’m lazy to increase content, sometimes I don’t know what I want to write ;P
    Thanx for the tips Jeff

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    The social media is a great tool for traffic and SEO in general. If done properly, the potential to increase traffic can be huge. I think the strategies that you mentioned above are very effective strategies.

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    Thanks for such great posting.
     
     

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    It’s easy to build a blog, but hard to build a successful blog with significant traffic. Over the years, we’ve grown the Moz blog to nearly a million visits each month and helped lots of other blogs, too. I launched a personal blog late last year and was amazed to see how quickly it gained thousands of visits to each post. There’s an art to increasing a blog’s traffic, and given that we seem to have stumbled on some of that knowledge, I felt it important to give back by sharing what we’ve observed.

  • http://www.facebook.com/people/Elizabeth-Blackwell/100003489976019 Elizabeth Blackwell

    Awesome stuff. This is really helpful! Thanks! I am hoping to turn in the numbers with some improvements to my traffic strategies which can be found at my fan page https://www.facebook.com/PoweringSocialMedia

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  • http://www.facebook.com/funjobsforseniors Jennifer Cunningham

    I’m working on writing catchy titles. Keeping a presence on the social platforms has to also be balanced. I like the dream that maybe one day I will not have to comment so much. Thanks for the tips.

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    This article gives some great how to’s for using social media platforms.

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    thanks for the practical tips..i think anchor text plays an important role in bringing organic search results for the blog and hence increase traffic.one question are the backlinks too important.i have seen many blogs who have few backlinks but their ranks are too higher.so what is the secret of their success..http://bestofshayari.blogspot.in

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    When you create quality content that responds to people on social media, and you’ll see quickly rose in each of the traffic your blog, and your social following.

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    Hii friends iam new to blogging how can i get more traffic to blog http://www.sportsdear.blogspot.com

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    As always a bounty of great advice and ideas. The guest blogging is especially interesting. Thanks

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    thank you for sharing some helpful tips on how to boost our social media traffic. your insights and knowledge are very useful and informative. We are expecting for more posts from you.

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    I’m writing about islam and muslims with perspective, but I don’t get many hits. Please help me know why! :-) journalofamuslimconvert.blogspot.com

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