Goins, Writer

On Writing, Ideas, and Making a Difference

What Is a Creative?

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This week, I’m attending an arts conference and creative think-tank. A lot of the attendees are calling themselves “creatives.”

Now if you don’t work in marketing or advertising, you may not have realized that creative can be a noun.

So, what is a creative?

A creative is an artist. Not just a painter or musician or writer. She is someone who sees the world a little differently than others.

A creative is an individual. He is unique, someone who doesn’t quite fit into any box. Some think of creatives as iconoclasts; others see them as rebels. Both are quite apt.

A creative is a thought leader. He influences people not necessarily through personality but through his innate gifts and talents.

And what, exactly, does a creative do?

Good question; sometimes they don’t even know.

A creative creates art. Not make a buck, but to make a difference. She writes to write, not to be noticed or to sell books. She sings to sing, for the pure joy of making music. And she paints to paint. (And so on…)

A creative colors outside the lines. On purpose. In so doing, she shows the world a whole new picture they never would have otherwise seen.

A creative breaks the rules. And as a result, he sets a new standard to follow.

Why we need creatives

The truth is that we need more creatives in positions of influence — to color the world with beauty and life.

Creatives craft poetry in a world that is otherwise content with prose. They bring art to areas where there is only architecture.

Creatives help us see life in a new light — to perceive a new dimension, a deeper way of encountering what we know. And we need more of those kinds of leaders.

Don’t you agree?

Are you a creative? What’s your definition for a creative? If you’re on Twitter, use the hashtag to #acreativeis.

About Jeff Goins

I help people tell better stories and make a difference in the world. My family and I live outside of Nashville, TN. Follow me on Twitter, Facebook, or Google Plus. Check out my new book, The In-Between. To get exclusive updates and free stuff, join my newsletter.

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  • @lindseygilstrap

    #acreativeis one who contributes to shaping the look and feel of the world as we know it. Creatives create culture, not simply art.

    • Jeff Goins

      Love it!

  • http://www.jenreyneri.com/index2.php Jen Reyneri

    Wish I’d known about it ahead of time :) Get insipred to inspire us, friend :)

    • Jeff Goins

      The conference or the idea? Never too late…

  • http://www.fredmckinnon.com/myblog/ Fred McKinnon

    A creative is: “often misunderstood”

    • Jeff Goins

      Yep!

  • http://betsycross.blogspot.com Betsy Cross

    Now THIS was fun!!!

    • http://goinswriter.com/ Jeff Goins

      awesome! i’m glad you liked it, Betsy.

  • http://bit.ly/brandonrobbins Brandon Robbins

    Jeff! Just read this post. This is incredible! I absolutely LOVE your definition/description of a creative. I have been searching for a good one, and now I have it! Thanks for this post. Simply great.

  • Lia London

    “A creative colors outside the lines. On purpose. In so doing, she shows the world a whole new picture they never would have otherwise seen.”  Love it.  That’s what we need more of.  Art that opens our minds to possibilities.

  • Brooke

    Hi Jeff
    I’ve just found your blog and clicked the link to this post from the one about why the world needs more creatives. It’s perfect for me because I’ve been referring to myself as a creative for the last 6 months or so because I didn’t know how else to describe myself and concisely explain that I have one business which is the result of my 19 different hobbies/interests/life force…the only way I can explain it is that I NEED to create ‘things’. I made my business, Be Still My Heart a place where it all comes together, but also a place where it’s okay to change my mind each day about what I want to do and what I feel like working on.
    Thanks for this great post, sometimes our breed need to be reminded that what we do is relevant, beautiful, has a purpose, and you’ve done just that!
    I look forward to following you from here on out.
    Brooke

    • http://goinswriter.com/ Jeff Goins

      indeed. thanks, brooke!

  • vosges paris

    A creative inspire 

  • http://twitter.com/ContentByDawn Dawn-Renee Rice

    Loved this! I don’t feel quite so alone anymore now that I know there are others like me. I don’t think I could define it any better than you!

  • Lovemeimanartist

    Is this serious? If this isn’t an ingenious pastiche of the absolute idiocy that pervades media industries at the moment I’m going to become really depressed.

  • Sean Spruiells

    Thank you for this post. My many titles include drawing, photographer, music composer, writer, and an educator. I have recently began combining all of my art forms into one project. I did not want to have a different site for each thing I do. I find that I want to create projects to encourage a different way of looking at different topics. I feel this title describes me. To the others that have commented, I felt alone too. I felt as if there was no one like me. I am glad to find other creatives.

  • Bibi

    I totally agree.

    If it wasn’t for creative thinkers there would be no innovation. There would be no art, no music, poetry or even love. For all these things can only be seen, created and interpreted by a heart that knows no boundaries.

    All buildings would be boxes. There would be no curves or wonderful shapes. There would be no movies, cartoons, nor games or amazing fashion.

    Life would be black white and grey without creatives.

    For only creatives can see that colours are the beginning of infinite potential.

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