How do you sell 1.7 million copies of a self-published book? You demonstrate unwavering faith and extraordinary effort. Hal Elrod knows a thing or two about that. A cancer survivor, bestselling author, and successful entrepreneur, Hal has been inspiring people for years to tackle their days with his Miracle Morning book and process.
The point of marketing is not to convince people to buy your stuff. It’s to help you find the people who need your work. Don’t create something for everyone. Create something for someone.
How do you get busy, important people to notice you? In this age of connectedness, it’s easier than ever to meet your heroes and even partner with them—as long as you know how to do it.
I have always believed in ending things well. Recently, I shared with you why I decided to end my conference. Now, I want to share with you more about it.
How do you know when it’s time to quit something and when to stick with it just a little longer? All of creativity—and life, it seems—is really just an attempt to answer this question.