It’s one thing to understand the importance of email marketing and quite another to actually build an email list that allows you to reach a large audience.
Some fads have come and gone and come back again. And some have stayed gone. But do you know what has always remained? Email.
You need an email list. It’s just that simple. If you want to write a book that sells thousands of copies or more, you need people paying attention to your work. If you want your message to spread, you need people’s permission to communicate with them. And if you want your words to change something, then you need an audience.
Is it possible to live a life on your own terms? Can you do what you want even when it defies the expectations of others? Is the way you’re living right now a story that others would want to tell? And how do you do all this with bills to pay and responsibilities to manage?
One question I keep hearing is: What’s your favorite writing tool? It’s always good to ask what’s working for someone, but this question represents a popular misconception about creative work.