“Just be yourself” is probably the worst advice we could ever receive or give. Few of us actually know who we really are. And yet, if we can acquire this art of self-awareness, everything changes.
Recently while speaking onstage, I heard myself say something I didn’t plan on saying. I didn’t rehearse it. I didn’t have it in my notes. It just came out. The line was: “Sometimes, the good has to end before the better can begin.”
The best marketing you can do for your work is not to build an empire, but to find a few friends who care. We all want to reach the masses and see our work get into the mainstream. We want to have an “impact.” But the only way to reach the many is to first reach the few.
This is all marketing is: Finding a handful of misfits who appreciate your work before anyone else does, then giving those people the tools to help spread the message. The way we get a Harry Potter, Apple Computer, or Amanda Palmer is not by trying to reach everyone all at once. Quite the opposite in fact.
Whether you want to write books, make art, or share your music with the world, having an email list of fans is a must. Email is the most effective way to communicate with your people.
It’s one thing to understand the importance of email marketing and quite another to actually build an email list that allows you to reach a large audience.