Is it possible to live a life on your own terms? Can you do what you want even when it defies the expectations of others? Is the way you’re living right now a story that others would want to tell? And how do you do all this with bills to pay and responsibilities to manage?
One question I keep hearing is: What’s your favorite writing tool? It’s always good to ask what’s working for someone, but this question represents a popular misconception about creative work.
You didn’t fail. The goal was to learn something, so if you learned, you succeeded. It’s only when the unexpected happens and we don’t learn from it that we really fail. The reason why you may not have achieved what you set out to achieve was that you were measuring (and therefore expecting) the wrong thing.
Why does anyone buy anything? Because the cost of not having it is greater than the cost of acquiring it. This is true for almost everything but especially for sales and marketing. If you want to thrive as a creative professional, you need to understand what it takes for someone to buy from you. Otherwise, you just might starve.
When is it time to launch your latest product? The answer is before you think it’s ready. This is where you make your product public. Is it a book? A course? A new coaching program? Now is the time for you to let the world know.
Digital products have changed my life. Courses. Ebooks. Coaching programs. Masterminds. Membership sites. All of it.
Making things and sharing them on the Internet has revolutionized the way I live, learn, and earn a living. And if you aren’t taking advantage of this revolution right now, you are missing out on a lot.
How do you create something from nothing? You don’t. You always start with something. Creation comes from chaos. And so will your next book, course, or big project.
One of the challenges of being a creative professional is that you aren’t always sure what people will buy. It often feels like a game of Roulette, in which you have to create a lot of work, hoping someone will buy something. But what if it didn’t have to be that way? What if you could sell something before you ever created it?
So many people set out to create a product—whether it’s a book, a coaching service, or an online course—and assume they know what people want. Don’t do that. Instead of assuming, just ask.
People don’t typically buy what they need. They buy what they want. Which is why I love the saying: Sell them what they want, give them what they need. But how, exactly, do we do that?