Goins, Writer

On Writing, Ideas, and Making a Difference

How to Write Copy for a Nonprofit

Writing marketing collateral for a nonprofit is unique. It’s different from other types of copywriting, because what you’re selling doesn’t have a dollar sign in front of it.

In order to promote a nonprofit cause with the written word, you have to be a good storyteller. You have to create buzz. And you have to do it on a shoestring budget (usually).

Blogging Is a Serious Business

Writing Portfolio

With the plethora of blogs on the internet, it’s easy to not take them seriously. If you’re not careful, it’s easy to not even take your own blog seriously.

Tribes by Seth Godin: Writers Can Be Leaders

Tribes by Seth Godin

You should read Seth Godin’s new book Tribes. It’s a book about leadership, but it’s also much more than that. It’s a book about the power of the written word and how that can make an impact on the masses.

Writing Compelling Content for the Internet

Everybody on the Internet is talking about content, right?

So does the undiscovered, unknown writer do to stand out?

How do you create compelling content that deserves to be read — and actually get it in front of people?

Tools for Teaching Yourself

When I was a junior in college, my roommate Andrew was a senior and preparing to graduate. Shortly before he finished school, I asked him, “Are you going to miss it? Learning, I mean.” He responded that he would not, because he intended to continue learning long after receiving his Bachelor’s degree. “I’m actually looking forward to becoming a self-learner,” he said. He told me about how his dad, a successful realtor, had been studying a different American president each year for the past several years, reading biographies and all that he could about these influential men of history. He […]