109: Everything Writers Need to Know About Facebook Live

I often hear from writers about the challenge of sharing their message with others, and it’s probably not what you think. Their problem is not sharing their words with the world. All of us have countless ways to promote our work. The challenge they face is deciding which medium to focus upon.

Everything Writers Need to Know about Facebook Live

Facebook is currently the largest social media network in the world, and arguably the most influential. To help people better connect with each other, they’ve recently doubled-down their efforts on Facebook Live.

Facebook Live enables you to broadcast a live video to your friends and followers and interact with them in real time. With the growing popularity of watching videos, Facebook Live boasts a tremendous opportunity to engage your audience and expand your reach. But is it a good medium for writers to use?

This week on The Portfolio Life, Andy Traub and I talk about Facebook Live and whether writers should bother with using it to share their message with others.

Listen in as we talk through using Facebook Live, the best practices we’ve learned so far, and practical steps you can take today to start using the platform.

Listen to the podcast

To listen to the show, click the player below. (If you are reading this via email or RSS, please click here.)

Show highlights

In this episode, Andy and I discuss:

  • If Facebook Live is a distraction for writers.
  • How to think about new technology for sharing your message.
  • Developing complementary skills to support your writing career.
  • Overcoming your hesitation to speak live.
  • The best practices we’ve learned from using Facebook Live.
  • Three things to consider before using new technology and mediums to share your work.

Quotes and takeaways

  • There’s more to being a writer than writing. You need to become the master of complementary skills.
  • The challenge for a writer is that you can’t just write; you have to get your work out there.
  • Growth doesn’t happen in your comfort zone.
  • You’re never too old to learn something new if you’re willing to apply yourself and find the right teacher.


Are you going to try Facebook Live? Have you used it before? If so, did you have a good or bad experience? Share in the comments.

15 thoughts on “109: Everything Writers Need to Know About Facebook Live

  1. I have been hearing a lot about Facebook Live off late, but haven’t yet decided to try it. I think with Twitter and Facebook, I already have more than enough on my plate. But let’s keep our options open.

  2. I enjoyed interacting with marvelous people on Facebook a lot I get ,to watch videos on social media.

    1. Think about it like this…

      Let’s say audience is 30+ w/ kids. Probably catch them after dinner // when kids are headed to bed. So 7 – 9 your time.

      Live vid is prioritizing to the top right now of the feed, so it’s a timing game of catching people’s attention.

      Just test w/ your audience & check your #’s. My guess is summer months (in most places) lower engagement bc people are out enjoying & playing more. Colder months, will be game time.

      Couple FB Updates…

      FB is just came out & is prioritizing in a couple ways…

      – Personal (friends & fam) posts first on the feed
      – Business (pay to play) so businesses are going to have to pay to reach audiences with any sort of content…

      W/ that Caveat that Live Streaming to the top of people’s feeds bc it’s so new.

      Hope that gives some insight!


      1. Oh, and FB will monetize this (my assumption) so better to build a base now for free bc FB is going to like the organic engagement if your audience is highly active & interacting. 🙂

      2. Thanks for the info, Kyle. I have a smallish size list…1,100 folks. Many are overseas and VERY engaged. 7 pm my time here in Texas would be in the middle of the night for them. 🙁

        I thought Jeff did his FB Live mid-morning or even lunch time, but can’t remember for sure.

        1. ah man… maybe shoot you’re list a heads up about when you’re going to do them,


          You could poll them, give a few options & then go live. 🙂

  3. Jeff, this topic came precisely at the time I needed it. I have been thinking of ways to incorporate video in communicating my message and didn’t know where to begin. Your podcast was very helpful, and I even tried out my first Facebook Live video this afternoon! Thank you so much.

  4. Didn’t listen to the podcast episode…but the headline caught my eye & I’m sure it’s full of value. Been seeing ur book FB lives in my feed.

    Yes, 100% if someone is serious about growing a business around writing!

    – Know your message & brand
    – Know your audience & serve them
    – Have a plan & purpose
    – Use it as a way to add even more value
    – Test & Iterate
    – Invest, don’t spend & know your ROI if you start running ads around the live streams

    Keep brining the heat! 🙂

    Oh, and prep yourself for FB live ads & retargeting. Yipppie!

    – Kyle, CEO (Chief Experiment Officer)

  5. I hadn’t really thought about using Facebook Live but it makes a lot of sense and the podcast answered some questions I had. Also, I was glad to get your input on it, Jeff, because I respect your opinion.

  6. Hey, Jeff! Your podcast is a support to overcome the fear!
    Thanks for this interview and for sharing all your knowledge!

  7. Indeed, what a well-written post regarding Facebook Live. And while on that note, who has checked out the popular site called wormic.com? I’m sure you’ll all love it.

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