


Hey Creator: A Mix Tape for the Creative Class
You’re bored. The world is full of derivative, unoriginal, uninteresting work—and you’re worried that you might be part of the problem.
I get it. You’re tempted to give in, give up, or just plain walk away. But don’t. Please don’t. We need you now more than ever.
We need your gift, your passion, your frustration. We need you to show up in this hour and let your angst meet a world that has had enough of the same old thing. . Let’s dream. Let’s imagine. Let’s re-shape the world together.
“Hey Creator” is a publication and podcast for people who are tired of boring and ready for interesting.
Each week, we’ll send you updates on what’s new in the world of creative work, what you need to thrive in the Creator Economy, and a few pieces of inspiration and practical application. I’ll also share my own journey so you know for sure: we’re in this together.
You can read the email newsletter by subscribing below, and I hope you’ll check out the podcast, too. Hey, Creator! is a digital mix tape for the creative class. Think of it as a curated collection of all the best stuff my team and I can find on art, writing, creative entrepreneurship, and how to help your ideas spread.
Hey, Creator… that’s you. And it’s me, too. It’s all of us. Let’s make something great together.



Hey, Creator!

May 17, 2022
Beyond the Brand
What do you do when the familiar story you’ve been telling the world—about yourself—gets interrupted by reality? You do what no marketer or influencer wants to do. You…

May 11, 2022
The Problem with a Brand
The problem with a (personal) brand is it’s an idea, a distillation of a concept that is interesting and attractive to a certain group of people for a certain period o…

April 26, 2022
The Coffee Episode
Wherein we explore the art of making a perfect cup of coffee—and why it ultimately doesn’t matter. Art is an asymptote: a striving towards an impossible standard of ex…

April 18, 2022
I’m Still Here
After a cross-continent road trip, Jeff is still here and opens up about the story of his divorce, how he overcame writer’s block, and the magic of making things.

April 12, 2022
Sequels Suck
A sequel only works when it ignores what came before it. This is true with your life and work: to be truly innovative, you have to be willing to break the rules, even …

February 18, 2022
This Is Not a Trailer
We’re back! But are we really? In this volume, we’re gonna talk about sequels and second seasons and why they fundamentally don’t work—unless you completely disregard …
About the Show
Join bestselling author Jeff Goins and his cohosts and guests for a weekly mixtape about the Creator Economy. If you're sick of consuming boring content and determined not to become part of the problem, you're ready for this show. Through stories, interviews, dialogue, and shenanigans, Jeff will lead the way into a new and inspiring reality for creators all over the world. Tune in every week for proof that you can live the creative life you've always dreamed of.


