What I’ve learned since leaving the nonprofit world and starting a business, which included becoming an author, speaker, and digital entrepreneur, is that you can do a lot of good through business. I now believe that the best way for me to help people is through business. I don’t think that’s true for everyone, but it’s been true for me and for many of my friends. I know a lot of people who come from a ministry or a nonprofit background who are now doing more good in terms of the number of people they are able to help through for-profit enterprises.

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How do you get busy, important people to notice you? In this age of connectedness, it’s easier than ever to meet your heroes and even partner with them—as long as you know how to do it.

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People want to believe they are good at making their own decisions. From what they buy to who they vote for. It’s easy to see other people being influenced, but we have difficulty seeing it in ourselves.

We tend to hold a curmudgeonly attitude when it comes to being influenced or manipulated. And yet, everyone wants more influence. We hear a lot of people talking about how to become an influencer, and how to engage with influencers.

It’s seems like the Age of the Influencer.

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Too often people fight tooth and nail to claw their way onstage only to realize, after standing in the spotlight for a moment, they don’t have anything to say. Building a digital platform without a purpose can have the same effect.

In a world of likes, hearts, retweets, and comments, influence feels like a currency. And the more influence you appear to have, the more successful you seem. But, as our guest this week asks, why should people listen to you?

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It’s becoming increasingly apparent that traditional publishing and hitting the bestseller lists is a game. You don’t write a bestseller so much as you launch one. And yet, for those who want their work to endure, the question hangs in the air: is the game worth playing?

As a writer and five-time author, I’d be lying if I told you that hitting the Wall Street Journal bestseller list twice meant nothing to me. Honestly, it feels good.

But you know what?

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