How to Spot (and Use) the Invisible Power of Influence: Interview with Jonah Berger

How to Spot (and Use) the Invisible Power of Influence: Interview with Jonah Berger

People want to believe they are good at making their own decisions. From what they buy to who they vote for. It’s easy to see other people being influenced, but we have difficulty seeing it in ourselves.

We tend to hold a curmudgeonly attitude when it comes to being influenced or manipulated. And yet, everyone wants more influence. We hear a lot of people talking about how to become an influencer, and how to engage with influencers.

It’s seems like the Age of the Influencer.

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Doing Good is Simple: Interview with Chris Marlow

Doing Good is Simple: Interview with Chris Marlow

Too often people fight tooth and nail to claw their way onstage only to realize, after standing in the spotlight for a moment, they don’t have anything to say. Building a digital platform without a purpose can have the same effect.

In a world of likes, hearts, retweets, and comments, influence feels like a currency. And the more influence you appear to have, the more successful you seem. But, as our guest this week asks, why should people listen to you?

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156: Avoid the Ravenous Monster of the Bestseller Game: Interview with Elizabeth Marshall

156: Avoid the Ravenous Monster of the Bestseller Game: Interview with Elizabeth Marshall

It’s becoming increasingly apparent that traditional publishing and hitting the bestseller lists is a game. You don’t write a bestseller so much as you launch one. And yet, for those who want their work to endure, the question hangs in the air: is the game worth playing?

As a writer and five-time author, I’d be lying if I told you that hitting the Wall Street Journal bestseller list twice meant nothing to me. Honestly, it feels good.

But you know what?

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