Some fads have come and gone and come back again. And some have stayed gone. But do you know what has always remained? Email.
You need an email list. It’s just that simple. If you want to write a book that sells thousands of copies or more, you need people paying attention to your work. If you want your message to spread, you need people’s permission to communicate with them. And if you want your words to change something, then you need an audience.
Why does anyone buy anything? Because the cost of not having it is greater than the cost of acquiring it. This is true for almost everything but especially for sales and marketing. If you want to thrive as a creative professional, you need to understand what it takes for someone to buy from you. Otherwise, you just might starve.
When is it time to launch your latest product? The answer is before you think it’s ready. This is where you make your product public. Is it a book? A course? A new coaching program? Now is the time for you to let the world know.
Digital products have changed my life. Courses. Ebooks. Coaching programs. Masterminds. Membership sites. All of it.
Making things and sharing them on the Internet has revolutionized the way I live, learn, and earn a living. And if you aren’t taking advantage of this revolution right now, you are missing out on a lot.