Why does anyone buy anything? Because the cost of not having it is greater than the cost of acquiring it. This is true for almost everything but especially for sales and marketing. If you want to thrive as a creative professional, you need to understand what it takes for someone to buy from you. Otherwise, you just might starve.
When is it time to launch your latest product? The answer is before you think it’s ready. This is where you make your product public. Is it a book? A course? A new coaching program? Now is the time for you to let the world know.
Digital products have changed my life. Courses. Ebooks. Coaching programs. Masterminds. Membership sites. All of it.
Making things and sharing them on the Internet has revolutionized the way I live, learn, and earn a living. And if you aren’t taking advantage of this revolution right now, you are missing out on a lot.
How do you create something from nothing? You don’t. You always start with something. Creation comes from chaos. And so will your next book, course, or big project.
One of the challenges of being a creative professional is that you aren’t always sure what people will buy. It often feels like a game of Roulette, in which you have to create a lot of work, hoping someone will buy something. But what if it didn’t have to be that way? What if you could sell something before you ever created it?