Don’t Build an Empire, Find a Few Friends Who Care

The best marketing you can do for your work is not to build an empire, but to find a few friends who care. We all want to reach the masses and see our work get into the mainstream. We want to have an “impact.” But the only way to reach the many is to first reach the few.

This is all marketing is: Finding a handful of misfits who appreciate your work before anyone else does, then giving those people the tools to help spread the message. The way we get a Harry Potter, Apple Computer, or Amanda Palmer is not by trying to reach everyone all at once. Quite the opposite in fact.

Making Sense of Email Marketing (for Creative People)

By Jeff Goins Marketing, Podcast

Whether you want to write books, make art, or share your music with the world, having an email list of fans is a must. Email is the most effective way to communicate with your people.

5 Ways to Build an Email List

By Jeff Goins Marketing, Podcast

It’s one thing to understand the importance of email marketing and quite another to actually build an email list that allows you to reach a large audience.

How to Write and Send Better Emails

By Jeff Goins Marketing, Podcast

Some fads have come and gone and come back again. And some have stayed gone. But do you know what has always remained? Email.

Why You Need an Email List Now

By Jeff Goins Marketing, Podcast

You need an email list. It’s just that simple. If you want to write a book that sells thousands of copies or more, you need people paying attention to your work. If you want your message to spread, you need people’s permission to communicate with them. And if you want your words to change something, then you need an audience.

Being a starving artist is a choice.

Bestselling author and creativity expert Jeff Goins dismantles the myth that being creative is a hindrance to success by revealing how an artistic temperament is, in fact, a competitive advantage in the marketplace.

For centuries, the myth of the starving artist has dominated our culture, seeping into the minds of creative people and stifling their pursuits. But the truth is that the world’s most successful artists did not starve. In fact, they capitalized on the power of their creative strength. In Real Artists Don’t Starve, Jeff Goins debunks the myth of the starving artist by unveiling the ideas that created it and replacing them with fourteen rules for artists to thrive.

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