Too often, arts of every shade toil in obscurity, waiting for their big break. They work hard on their craft, take on odd jobs to pay the bills, and hope to get discovered and become an overnight success. Sadly, they are wasting their time on a myth.

If you do what everyone else does, you’ll get the same results as everyone else. Average. Mediocre. Middle of the road.

But you aren’t average, are you? You have a story worth sharing, a song worth singing, art worth making a living from.

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Attending a live concert makes you wonder what it’d be like to stand on stage, surrounded by your band, playing to a crowd of screaming fans. Few people have never fantasized about being a rockstar in their own way, but how is it possible?

In a world saturated with distractions and noise, it’s difficult to stand out from the crowd. With barriers to entry in every industry nearly obliterated by the Internet and social media, everyone has a voice. Which is both a challenge, and an opportunity.

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People want to believe they are good at making their own decisions. From what they buy to who they vote for. It’s easy to see other people being influenced, but we have difficulty seeing it in ourselves.

We tend to hold a curmudgeonly attitude when it comes to being influenced or manipulated. And yet, everyone wants more influence. We hear a lot of people talking about how to become an influencer, and how to engage with influencers.

It’s seems like the Age of the Influencer.

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Too often people fight tooth and nail to claw their way onstage only to realize, after standing in the spotlight for a moment, they don’t have anything to say. Building a digital platform without a purpose can have the same effect.

In a world of likes, hearts, retweets, and comments, influence feels like a currency. And the more influence you appear to have, the more successful you seem. But, as our guest this week asks, why should people listen to you?

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The path to our life’s work is rarely linear. I studied Spanish and Religion in college, and now I write books and create digital content that has little to do with either topic. Perhaps it’s not what we learn, but the journey of learning that leads us to our passions.

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