We often start out with a specific intent when we begin a new project. We’re out to prove an argument and make a point. But what happens when, in the course of writing, we discover new truths that derail our message?

When author and memoir consultant Marion Roach Smith worked at The New York Times, she was told: Never go out with intent. Even when you know someone has committed a crime.

The idea was that setting out to capture a story with a verdict already in mind would skew your writing. A good journalist is open to not proving what she thinks to be true.

Authors are no exception.

Read more

It doesn’t matter how original your idea is or how well the message of your book resonates with readers, if it’s missing this essential quality, your writing will lack legitimacy and credibility. A little research goes a long way.

Read more

Writing your first book is equal parts intimidating and exhilarating. You’re scared and excited at the same time. One fear that grips new authors is how to write a book in the first place. Turns out, you re-learn this skill with every new title.

After writing four books, you might assume that it was easy for me to tackle a fifth without much help. But we both know that lasting creative success happens in the context of community. Real Artists Don’t Starve was no exception.

Read more

It’s becoming increasingly apparent that traditional publishing and hitting the bestseller lists is a game. You don’t write a bestseller so much as you launch one. And yet, for those who want their work to endure, the question hangs in the air: is the game worth playing?

As a writer and five-time author, I’d be lying if I told you that hitting the Wall Street Journal bestseller list twice meant nothing to me. Honestly, it feels good.

But you know what?

Read more

With over 2.7 million blog posts published every day and hundreds of thousands of books published every year, it’s difficult for writers to stand out from the crowd. Or is it?

Think about your favorite restaurant. You’re not just there for the food are you? You like the ambiance, friendly staff, comfy chairs, efficient service, and the presentation of the desserts.

Writers and creatives have the same opportunity to create an experience for their audiences.

Read more