I’ve often wondered what would it be like to be a nomad and travel the world. I did this for a brief time in my early 20s and then stopped, and recently I’ve been falling back in love with travel. I’ve bumped into some really interesting people who have traveled the world. I’ve learned that travel is not so much about the places you go or the people you meet, but instead, it’s about the person you become.
“Just be yourself” is probably the worst advice we could ever receive or give. Few of us actually know who we really are. And yet, if we can acquire this art of self-awareness, everything changes.
The best marketing you can do for your work is not to build an empire, but to find a few friends who care. We all want to reach the masses and see our work get into the mainstream. We want to have an “impact.” But the only way to reach the many is to first reach the few.
This is all marketing is: Finding a handful of misfits who appreciate your work before anyone else does, then giving those people the tools to help spread the message. The way we get a Harry Potter, Apple Computer, or Amanda Palmer is not by trying to reach everyone all at once. Quite the opposite in fact.
Whether you want to write books, make art, or share your music with the world, having an email list of fans is a must. Email is the most effective way to communicate with your people.
It’s one thing to understand the importance of email marketing and quite another to actually build an email list that allows you to reach a large audience.