One question I keep hearing is: What’s your favorite writing tool? It’s always good to ask what’s working for someone, but this question represents a popular misconception about creative work.
You didn’t fail. The goal was to learn something, so if you learned, you succeeded. It’s only when the unexpected happens and we don’t learn from it that we really fail. The reason why you may not have achieved what you set out to achieve was that you were measuring (and therefore expecting) the wrong thing.
Why does anyone buy anything? Because the cost of not having it is greater than the cost of acquiring it. This is true for almost everything but especially for sales and marketing. If you want to thrive as a creative professional, you need to understand what it takes for someone to buy from you. Otherwise, you just might starve.
When is it time to launch your latest product? The answer is before you think it’s ready. This is where you make your product public. Is it a book? A course? A new coaching program? Now is the time for you to let the world know.
Digital products have changed my life. Courses. Ebooks. Coaching programs. Masterminds. Membership sites. All of it.
Making things and sharing them on the Internet has revolutionized the way I live, learn, and earn a living. And if you aren’t taking advantage of this revolution right now, you are missing out on a lot.