Goins, Writer

On Writing, Ideas, and Making a Difference

011: Self-Promotion is a Misnomer (and Other Things You Wanted to Know About Marketing) [Podcast]

Most of us think we have to be big-time self-promoters for anyone to hear about our work. Thankfully, that’s just not true. There’s another way.

010: Professor Jonah Berger on the Science Behind Contagious Content (And Why You’re Probably Doing It Wrong) [Podcast]

Most of us want to influence others with our ideas. We want our words to spread. Whether you’re writing to inspire or inform or even entertain, you want people to read your words and to share them with their friends.

In this episode of the podcast, Jonah Berger, Associate Professor of Marketing at the Wharton School at the University of Pennsylvania, and bestselling author of Contagious: Why Things Catch On, shares with us six principles to craft contagious content and destroys a few myths in the process.

009: My Top Four Tips for Writing Awesome Articles (That You’re Probably Ignoring) [Podcast]

In this episode of the podcast, we tackle four listener Tina Green Drake’s questions about writing and selling articles. And while Tina’s questions were specific to articles, the answers apply to all types of writing.

008: Brad Lomenick on Authentic Leadership [Podcast]

We all fear being “found out.” Being outed as a fake. So what if we decided to come clean? Be real. Authentic.

In this episode of the podcast, Brad Lomenick, President and Lead Visionary of Catalyst and author of The Catalyst Leader, shares wisdom for the next generation of authentic communicators and leaders.

007: Three Simple Steps to Starting a Writing Career [Podcast]

If you’re holding down a day job, fitting writing into the cracks and crevices of your life, it’s easy to dream of making a dramatic change. It’s even easier to think you need to.

But the truth is, you don’t have to abandon everything. In this episode of the podcast, we tackle three key strategies to build a career as a writer.