I used to think marketing was evil. And I used to think it was pointless — just another way for faceless corporations to manipulate innocent people. But now more than … [Read more...] about Marketing Works: Why I Drink Coke Zero
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Tim Tebow, Superbowl Ads, and Dumb Focus Groups
I'm going to put my "marketing" hat on for a second. I watched a news segment on a popular morning show today. Some marketer came on the show and shared how they used a … [Read more...] about Tim Tebow, Superbowl Ads, and Dumb Focus Groups