You’ve done it. You’ve optimized your site for search engines; you’re getting people to share your content on social media; and people are subscribing to your blog in droves. But now, how do you get them to actually read what you’ve written?
Writing marketing collateral for a nonprofit is unique. It’s different from other types of copywriting, because what you’re selling doesn’t have a dollar sign in front of it.
In order to promote a nonprofit cause with the written word, you have to be a good storyteller. You have to create buzz. And you have to do it on a shoestring budget (usually).
Everybody on the Internet is talking about content, right?
So does the undiscovered, unknown writer do to stand out?
How do you create compelling content that deserves to be read — and actually get it in front of people?