Certain words invade your vocabulary — sometimes whether you like it or not. The one that has really invaded mine this year is “ship”. I don’t think that I can go a week without it coming up at least a handful of times in a variety of contexts. I first heard it on Seth Godin’s blog, I believe, and it was a pretty major theme of his recent book Linchpin.
A manifesto is a great way to condense your message into a short, all-encompassing format. People can read it, print it, email it to their friends, or feed it to their dog. By reading it (if you’ve written it well), they get a fuller understanding of your core message, which you have may have been trying to communicate (through your blog, website, Twitter profile, etc.) for years.
You should read Seth Godin’s new book Tribes. It’s a book about leadership, but it’s also much more than that. It’s a book about the power of the written word and how that can make an impact on the masses.