Shipping (A Seth Godin-ism)

Seth Godin

Certain words invade your vocabulary — sometimes whether you like it or not. The one that has really invaded mine this year is “ship”. I don’t think that I can go a week without it coming up at least a handful of times in a variety of contexts. I first heard it on Seth Godin’s blog, I believe, and it was a pretty major theme of his recent book Linchpin.

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How to Spread Your Ideas: Write a Manifesto

Misfit manifesto

A manifesto is a great way to condense your message into a short, all-encompassing format. People can read it, print it, email it to their friends, or feed it to their dog. By reading it (if you’ve written it well), they get a fuller understanding of your core message, which you have may have been trying to communicate (through your blog, website, Twitter profile, etc.) for years.

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