So many people set out to create a product—whether it’s a book, a coaching service, or an online course—and assume they know what people want. Don’t do tha...

So many people set out to create a product—whether it’s a book, a coaching service, or an online course—and assume they know what people want. Don’t do tha...
People don’t typically buy what they need. They buy what they want. Which is why I love the saying: Sell them what they want, give them what they need. But how, ...
Learning how to be unapologetically ourselves in our writing and creative work is the first step to becoming effective at what we do. If we don’t do this, our wr...
Is your work timely or timeless? That is, is it something that is relevant to your current place in history, or does it transcend the limitations of its context? You m...
It’s one thing to call yourself a writer; it’s quite another to actually write. So what separates the pros from the amateurs? Is it God-given talent? Natural skill? Or...
For the longest time, I despised marketing. Couldn’t stand it. It just felt like pure dishonesty. I felt this way long before ever becoming a writer. Little did ...
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