So many people set out to create a product—whether it’s a book, a coaching service, or an online course—and assume they know what people want. Don’t do tha...
Writing
How to Make Something & Sell It in 7 Days: Your First Digital Product
People don’t typically buy what they need. They buy what they want. Which is why I love the saying: Sell them what they want, give them what they need. But how, ...
3 Reasons Why Your Writing Sucks
Learning how to be unapologetically ourselves in our writing and creative work is the first step to becoming effective at what we do. If we don’t do this, our wr...
The Secret to Creating Work That Lasts: Why The Great Gatsby Endured
Is your work timely or timeless? That is, is it something that is relevant to your current place in history, or does it transcend the limitations of its context? You m...
Three Steps to Start a Daily Writing Habit
It’s one thing to call yourself a writer; it’s quite another to actually write. So what separates the pros from the amateurs? Is it God-given talent? Natural skill? Or...
Everything We Do (As Writers and Artists) is Marketing
For the longest time, I despised marketing. Couldn’t stand it. It just felt like pure dishonesty. I felt this way long before ever becoming a writer. Little did ...