Goins, Writer

On Writing, Ideas, and Making a Difference

Why You Should Start Building Your Email List Now

Every writer wants her words read. Every speaker wants to be heard. Every artist wants his art to change something. Right?

Email List

Photo credit: DeWitt Clinton

But so many communicators don’t get the attention they deserve. Their messages fade into oblivion and irrelevance. Why?

Because they neglect the single most important element to building a tribe. They forsake one simple, but essential marketing asset: the email list.

How big is your email list?

I was talking to my publisher the other day about marketing strategies for my next book, and do you know the first question they asked?

How big is your email list?”

Not: “How many RSS subscribers do you have?”

Or: “How many ‘hits’ does your blog get?”

Nope. None of that. Just email — the most important tool you need to get your message heard.

  • Musicians use it to get word out about their next tour.
  • Writers use it to announce an upcoming book.
  • Retailers use it to share special deals and drive sales.

It’s all about the list.

The “death” of email

Wait a second. Isn’t email dead? In a word: no.

The reports of my death have been greatly exaggerated.

If email is dead, then why does every major social network ask for an email address before you can create an account? Why do most people, despite what productivity experts say, still check email first thing in the morning?

Because email is still the most powerful way to communicate online.

Every day, people check their inboxes (often multiple times per day). They sit in front of a screen, glued to Outlook or Gmail, refreshing until they get that gratification of knowing someone else in the world cares about them..

No, email is not dead. It is very much alive. And being almost as old as the Internet itself, it’s not going away anytime soon.

In spite of bogus predictions, email continues to stick around, outlasting many of the fads that have come to replace it.

An evolution of email

According to a 2012 study, email is still an important part of many people’s work lives, with the average person spending up to 50% of their time in the inbox.

Some other interesting facts about email:

  • The average worker receives 11,680 emails per year with an average of 32 per day.
  • 42% of all email in a person’s inbox is considered essential or critical.
  • Email is still considered by most to be the best collaboration tool for teams and individuals.
  • People use email for more than sending messages: 76% use it to exchange documents and 50% to archive important messages.

Although far from perfect and ever-changing in this world of new and innovative technology, email still plays a critical role in a most people’s lives. Barry Gill from the Harvard Business Review says this:

Email is not dead, it’s just evolving. It’s becoming a searchable archive, a manager’s accountability source, a document courier. And for all the love social media get, e-mail is still workers’ most effective collaboration tool.

With nearly 3.9 billion accounts in the world (according to Radicati), three-quarters of which are consumer accounts, email is far from dead. That number is projected to reach 4.9 billion by 2017.

If you’ve been spurning the idea of building an email list because it seems like an outdated technology, it’s time to face the facts. Email isn’t going anywhere.

The benefits of an email list

Email is king. It’s the best way to build an engaged audience, sell a product online, or create hype around your next big event or service project. Without it, you will really struggle to get the kind of traction your message deserves.

As a writer, I get more “mileage” out of my newsletter than any other platform I have — including this blog.

When I send an email to my list, I often get hundreds of replies — far more engagement than many of my blog posts get. If I send a link to my email list, people click it. If I ask a question, people answer. If I talk about my new book, people buy.

Why is email so powerful? Three reasons:

  • Email is personal. It’s casual and friendly — a great way to build trust with people.
  • Email is direct. No middlemen. Your message: delivered straight to your audience.
  • Email is private. People can be themselves and openly share what they’re struggling with, what they want, or questions they have (unlike public comments on a blog post, for example).

If you haven’t tapped into the power of a good email list, you’re missing opportunities to engage with people who want to hear from you.

Building your list and what comes after

Now that you’re motivated and see the benefits of building an email list, how do you get started? Here’s what you need to do:

  1. Get a good email service (like Mailchimp or Aweber). If you are on a tight budget, you could use Feedburner, but it has limited tracking. (Note: Mailchimp is free up to 2000 subscribers, and Aweber offers a $1 month-long trial.)
  2. Create an awesome signup form. It needs to be obvious and not hideously ugly. If your website doesn’t have a clear opt-in form, then you’re missing out on a lot.
  3. Offer an incentive. This can be an eBook or a free MP3 download — whatever your readers would find value in. It’s an “ethical bribe” that allows you to reward subscribers with something other than just your content.

And then what? Now that you’ve got the right tools and have started building a list, where do you go from here?

Hopefully, forward. Instead of seeing your email list as “yours,” what if it was ours? Something you shared with the community. Something you stewarded instead of hoarded.

When people give you permission to talk to them, you have a great opportunity — and an important responsibility. You can choose to invite or interrupt. To exchange ideas or blast out information. To give or take.

As marketing expert, Seth Godin says:

If your email promotion is a taking, not a giving, I think you should rethink it. If you still want to take the time and attention and trust of your 4,000 closest friends, think hard about what that means for the connections you’ve built over the years. There are few promotional emergencies that are worth trading your reputation for.

It all comes down to trust. If you build it, they will, indeed, come.

Interested in finding out more about building and managing an email list? Check out my video course on creativeLIVE, which includes over 11 hours worth of teaching.

Have you tapped into the power of an email list? Share in the comments.

About Jeff Goins

I write books and help writers get their work out into the world. I am the best-selling author of four books, including The Art of Work. Each week, I send out a newsletter with free tips on writing and creativity.

Start Building Your Audience Today

Download my free eBook and learn exactly what I did to grow my blog from zero to 100,000 readers in 18 months.

In this book, I share everything I’ve learned from building a tribe and becoming a full-time writer — and how you can do the same.

Click here to download the free book now.

  • I do a subscriber appreciation giveaway once a year for my email list and always get a few new subscribers that way, but like you mentioned, I need to come up with an incentive that’s offered any time. Will have to give it some thought. Very interesting to know that the email list is the thing your publisher is interested in. Thanks for passing that along! 

  • Love my Mail Chimp account and I’m working on that opt-in form now.  Thanks so much for the continued encouragement and practical advice! =)

  • I really like the big email opt-in + incentive at the top of this theme. Is there a way to customize this in standard theme? I’m just not sure I’m ready to switch to a whole new theme at this point.

    • Thanks, dude. That’s particular to Genesis and baked in to this child theme. It’s the reason I switched. As far as I know, Standard doesn’t have anything like this, but it’s basically just some code you’d need to add to your homepage. May be worth asking the 8bit folks about.

  • Yes. All around. I ran my blog for a couple years before REALLY tapping into the importance of building an email list. It’s now the primary call-to-action on my site and the results have spoken for themselves in even a short amount of time. 

    One of the most underrated aspects of emailing marketing is one that you highlighted – it has the potential to really be the basis of strong personal connections. Blog comments and conversation is great, but the back and forth emails I have with folks who subscribe to my list (and those I subscribe to) is outstanding. There’s a lot of magic happening in the ol’ inbox. :)

    • Agreed. This was a surprise to me, actually. I had NO idea how important it was to send personal messages to people’s inboxes. It’s invaluable.

  • Are you a fan of having a separate newsletter for getting Emails – or of having your blog content delivered via MailChimp? I think Michael Hyatt does the latter, but I’ve seen most people do the former.

    • Loren, great question. I’m a fan of doing what works for you and your tribe. For me, I found pretty early on that it was important for my newsletter to have a unique feel to it. I intend to combine my Feedburner with my newsletter provider, so that you can get daily posts delivered to your inbox and/or the weekly newsletter. 

      I’ve really enjoyed the trust I’ve built with my newsletter list, though. It’s a unique relationship I have with that group; the content is different from the blog.

      Mike’s way is one way to do it (and it certainly works for him).

      Another way is to make your newsletter unique and use it to provide unique value to that list. Chris Brogan is doing thing, as is Daniel Scocco of dailyblogtips.com. I like it, too.

      • I think you’ve really got something here, Jeff. I read (and enjoy) your emails because they are unique communications that are written with a very friendly, personal, warm way. I like the fact that you send them regularly, but not too frequently. And I like the links at the bottom and often click on one or two of them and read more of your thoughts on your blog – but I appreciate that they are really low-pressure and I can skip them, if I’m busy, without feeling disloyal. There’s definitely trust involved in receiving and reading your emails (and occasionally replying, when I have time! :) ) and I appreciate everything you do to create and nurture trust with your readers.

  • Anonymous

    Excellent post, Jeff. Much needed – thank you!

  • I never would have dreamed that you get more replies from your newsletter. For some reason, I feel as if I’m getting in the way of the author when I reply to emails. It’s different than commenting on a blog…it gives the author the choice to ignore my response. Hah. 

    I’m a long way off from creating a newsletter and amassing much of an email list, but I’ll keep this in mind. I have big plans for my blog, and I find most of the ideas here on your blog. Thanks :)

    • What’s interesting is I only get a lot of replies when I ask a really pointed question. Glad this blog is helping you, Elizabeth!

    • Dragonfly

      I’m standing right (behind) Elizabeth! This feels like a far off world since I only started 8 days ago….but I’ve already been sucked in by subscribing  to your email updates!

  • I never would have dreamed that you get more replies from your newsletter. For some reason, I feel as if I’m getting in the way of the author when I reply to emails. It’s different than commenting on a blog…it gives the author the choice to ignore my response. Hah. 

    I’m a long way off from creating a newsletter and amassing much of an email list, but I’ll keep this in mind. I have big plans for my blog, and I find most of the ideas here on your blog. Thanks :)

  • MM

    Are you kidding! When I opened my bead shoppe in Nashville six years ago, I started collecting email addresses immediately upon opening the doors. I have a place for people to subscribe, as well as a Facebook and Twitter account. I use Constant Contact, which is expensive, but it’s pretty sophisticated too. I send out emails all the time, and when I self-published my two books on the business of beading and jewelry design, I emailed everyone. It’s a constant reminder to people that you’re still around, and if you write something noteworthy, they do read! I also have a radio show on Blog Talk Radio. Jeff, if you’re feeling squirrelly, you might want to try this someday. You can talk to people live. On my website, I have an archive of radio shows, and people love picking one of interest and listening to it.

    • Yeah, I’d like to dabble in podcasting, but I just haven’t gotten there yet. So many hours in the day…

  • Andy

    A businesses e-mail list is going to be the backbone for any marketing that they are going to do.  So few people talk about this topic.  It’s not hot topic of the year, but it is really important.  If your going to help someone grow their business, this topic is a must.  Thanks for covering this. 

  • I just started my email list a few months ago and it is the single most FUN I have. I can say a LOT more than a tweet or post, and I can promote other writers’ work easily alongside mine by sharing their work. It’s terrific and each week I get an update about how many new subscribers I have–and that’s another thrill.

    • i love that you’re having fun with this, Deanna.

    • Hi Deanna,
      I’m curious: what exactly do you send to your email list, and how does it grow your subscriber list? Aren’t the emails from your subscriber list?
      Thanks for any info.

  • I have not started an email list for my blog yet. I’ve thrown around the idea but haven’t implemented it yet. Most likely in the next 2-3 months I’ll have one up and running.

    • hi joe. i wouldn’t wait. you learn as you go. best thing to do is just start.

  • I agree with you 100%! An email list is a huge asset for you when it comes to your marketing efforts, for all of the reasons that you’ve outlined. 

    Things you can give away as an incentive to get people to subscribe? (Based on my experience)

    – An ebook (like you’ve done), 
    – Offer a free e-course (my latest incentive is a 7-part e-course on positioning yourself to dominate your niche), 

    Both of those have work very well for me. 

  • Honestly, 2-3 months is too long… Just do it! :-) 

  • An email list is a real life example of what Seth Godin calls “permission marketing”, if you intend on doing anything online, you need one, yesterday. I have just written a short manifesto and will give it away for free to help build my list (Ummm, where have I seen that? JK) Great post Jeff

  • Hey so I’m sold on starting an newsletter and email list, but what do I put on it and how often should you email people?  I hope to start mine in March. 

  • My tip would be VERY,VERY careful if you move from wordpress.com to wordpress.org. I lost my email subscribers making the transition. DOHT! 

    • yeah. the mailing list function of wordpress.com doesn’t seem very transferrable. i’m not a fan. glad you moved, though.

    • The upside is that most people switch at some point or another so the sooner you make the jump, the fewer total subscribers you’ll lose since you can transfer some over and start rebuilding your list before it’s super big and you regret not transferring earlier.

  • I found this review that Justin Lukasavige did on several newsletter clients that is helpful. http://www.coachradio.tv/icontact-vs-aweber-vs-mailchimp-vs-constant-contact-the-best-newsletter-service

  • Awesome post, as always. 

    Just wanted to let you know… my organization is starting a sort of an electronic ministry or e-ministry through blogging. Naturally, I led them here. Everyone has found it very helpful. So, I just wanted to say thank you. 😀

    • thanks, Sarah! very cool. (and you’re welcome.)

  • I’ve been hearing a lot about email lists recently, guess this is something I need to invest some time in. The only problem I have is that the few mailing lists I have signed up to just seem to send me links to the sites blog content which I don’t really want (as I am probably subscribing to it on RSS).

    • right, James. I don’t care for that, either. that’s why I favor a unique content approach. Chris Brogan does this, as does my friend Mary DeMuth.

      • Thanks Jeff. I’ve given it a shot and added MailChimp.

  • This is so funny because my husband was really the one who convinced me to start an email newsletter over a year ago. I was so unsure at first, and it certainly took some time for me to understand the benefits. Thanks for reminding us of why email is still such a useful tool for bloggers and writers!

    • that’s awesome, Suzannah. glad you listened to your husband.

  • Are you talking about an email list that is separate from receiving blog posts in their in box?
    If that’s the case, no. I don’t have one. That’s the newsletter, right? It’s a weekly email? Thanks for clarifying!

    • right. that’s what i’m talking about. it can be whatever you want, but i use the weekly format with a unique message.

      •  Perfect. I’m writing my “manifesto” (due to release on Mother’s Day, Lord willing) and that will fit nicely as an added perk to inviting people to sign up for the newsletter. Yay. Thanks, Jeff. :)

        •  yep. for what it’s worth, i love this theme’s use of the “feature box.” it’s helped me distribute my eBook to thousands of people.

  • Alright alright. You convinced me. I’ve added “email list” to my blogging to-do’s. Thank you for the insight and smack upside the head.

  • Read this article and felt very ‘convicted.’ It also reminded me that I need to do a new newsletter, so I began searching your site for an article on what makes a good newsletter. Have you written one? Will you?

  • Awesome points, Jeff! I’m starting this now on my blog. Thanks!!

  • This might be a silly question but I’m learning! :) Do you have feed burner and mail chimp working together then so that feed burner doesn’t e-mail your daily posts but mail chimp would (still allowing feed burner to handle the RSS subscribers)? And is your newsletter a totally different list than your blog e-mail subscribers (other than those who subscribed to both, of course)?
    Thanks! So appreciate your writing! 

    •  Hi Erika. Good questions. I run my RSS subs thru Feedburner, but use Mailchimp to send unique, weekly messages. Feedburner still delivers daily posts via email and RSS. I may switch over to Mailchimp’s RSS campaign soon.

  • Bharati

    Try ‘Immediate List Building Pro’. I used it and my subscribers rate went up by over 250% in just 2 days. Plus it offers more than just building lists..

  • Jeruzz1

    Great tips! I am trying to build my brand and this should help. I can use all of the help I can get.

  • If I buy the Tribes theme, does the Genesis Framework come with it or do I have to buy it separately? Also, how does having the Genesis Framework affect my current use of WordPress (I have a self-hosted site that has WordPress automatically loaded to it).

    • Tim, sorry for the late relate. You need to buy Genesis, install it, and then get Tribe. They’re separate.

      The Genesis Framework is just like a theme (Tribe is a “child” theme). All WP sites use themes (the default is 2012).

  • Jeff, a question I have is “What do you do with those emails?” Should I send regular newsletters with the most liked posts? Should I make it like feedburner/wordpress emails that send every post? 

    • It’s up to you. What people want? What feels possible to you? The bigger idea is to be helpful.

  • Jeff, I love all of your posts about these kind of things because you simplify it. I am very overwhelmed by all of this technical stuff. I’m hoping to put your advice to work soon (this week hopefully) and get my blog up-to-speed as a self hosted blog, and I’ve already created my account with Mailchimp.  Thanks again for all of your help!

    • I get it. It’s overwhelming. But once you start seeing people connect with your content in meaningful ways, it becomes a responsibility. A compulsion. Something you’ve GOT to figure out so that you can reach the most people possible.

  • Liza

    I don’t understand what an email list is, exactly. How does it work. I’m still a little bit confused on that.

    • I think they mean an email list is a the people receiving your emails.

      • Yep. The list of subscribers who have given you permission to communicate with them.

  • Butterfly Jewel

    Another awesome and very helpful post!

  • So true. I so love reading newsletters from blogs I follow. I read mostly on Feedburner, but I tend to look for more opportunities to engage by signing up for email lists. I started building an email list from the beginning and seeing a new subscriber notification is like almost like getting a sweet virtual high five, too! Not only helps me see what the readers enjoy most through open and click rates, replies, etc. But it keeps me motivated and excited to watch the list (slowly) grow.

    • Keeps me motivated, too. Thanks for sharing!

  • I actually was against email until I read “Platform.” I decided to give it a try. Not only did I get quite a few emails on my list (for the size of my blog), but I instantly saw my “hits” go up, as well. It was amazing. Now I’m up to over 270 email subscribers and, hopefully, growing! Great reminder post, Jeff!

  • I understand the value of email, I just don’t understand what exactly it is that we’re emailing the list, besides the regular updates that go out. And if the list is a list of our subscribers, then how does mailing them grow the list?

    • You send them whatever is relevant. Growing the list happens by creating content people want to share and then rewarding those who opt in.

  • Jeff,

    Thanks for this post. Do you repost your popular posts once each year? Just curious? I’ve setup mailchimp but don’t know yet how to really use it, working on that today. I also appreciated your webinar with Tim Grahl. I’m sold on building a list, need to get some technical pieces worked out.

    • Hi Dave, I sometimes share posts from the archives that I think are still relevant and would help people. I basically rewrote this post after doing some research on the subject and to help raise awareness for the free course I’m teaching with Creative Live.

  • Jocelyn

    It’s funny you would write about this now! I was just researching on the web on how to grow my email list. I am really considering Aweber. Thanks for the post!

    • Full disclosure: I started out on Mailchimp and recently moved to Aweber. Both are good.

  • I’ve been writing a series on my blog about building your email list :) People shy away from building an email list or giving away a freebie for an email because they feel it’s “markety.” With the way social media is moving towards a “pay to reach your fans” model, email is vitally important. Even if you lost all of your friends and followers on social media, they would still see your content if their on your email list. And if you ever want to create an online business, your email list will be your best possible leads/customers. As long as you add value and serve your list really well, people will stay and tell others about it.

    • You’re right, Kimanzi. Two ways to think about it:

      1. It’s sleazy and slimy.
      2. It’s a way to allow you help more people.

      I think of it as the latter.

  • Kingsley

    Great article Jeff. Thanks for sharing. Right on time. I’m getting to work now on building my list at choose your best life now dot com. This is one of my New Year’s goals.

  • Lee J Tyler

    Great tips, Jeff. And thank you for all of the hard research tips here. The numbers, currently and in the future, are very helpful. Another confirmation that your emails are getting through to you readers. I will be sending out a rebelmouse update and since I clicked over to my browser and will be sharing this post, there is more reasons for sending email to those that care about your work; that little letter can multiply into future readers because of your hard work.

  • Jeff, I noticed that you started using the scrolled triggered box to get people to sign up for your newsletter. I’d be interested in whether or not that has actually increased the amount of new subscribers and what your take is on how to use it best. It seems like it could get a little annoying to readers after awhile.

    • It has. People can X out of it so not many complaints so far. It’s an experiment.

    • DS

      By the way, I thought the addition to your blog of this was a good one Caleb.

  • maczuma

    Thank you Jeff, This is what I need right now. My blog is http://www.macdreams.org/mac-faith

  • DS

    There is a lot out right now regarding a focus on your list (I know you’ve been a consistent advocate for a long time). But please, please, please people – don’t send your list garbage, hard sells (all the time), or 2,3, 4 or more emails per day.

  • Marvin P. Ferguson

    I appreciate your article Jeff on starting up an email lists. To get started i took your suggestion and set up an account with Mailchimp. My account is confirmed but I’m lost. i don’t know what to do next. I don’t have a current email lists and need to learn how to use Mailchimp to get one. You mention in your newsletter that an awesome application is essential with giveaways, i.e ebook,etc. i agree. Is there a place on Mailchilchips to assist me in completing the process to get started with an awesome application? Your article on setting up an email lists is just what I needed to promote my books. Thank you, and I look forward to your response.

  • Really timely post for me. Relying on Outlook now…cumbersome at best. HOWEVER, have contracted someone to get me going on MailChimp and on the radar to start the conversion next week…..awesome!

    • Sweet!

      • Jeff – never underestimate the timeliness of your words; they are powerful and can help someone over a hump….like the BUILDING EMAIL LIST post did for me….perfect timing; working with Matthew Casteel…..and was able to take step 1 on improvements to my site…a huge step in the right direction.
        IF you have time…check it out at http://www.brucercross.com

  • Ngan Son

    I start collecting email since 2011 and now I get the huge list to promote the product to my list. However, it’s hard to find the best product to promote.

    • Why not build one just for your readers?

  • I take notes on how you manage your list Jeff. I’ve never received anything in my inbox that hasn’t been of value. I’m using Mailchimp right now and finishing up a short ebook to give out to help my community and continue to grow the list.

    Thanks for your tips and insights!

  • Author Page Jodi Woody

    Thanks for the information. Sadly this is a neglected area in my life! Will try to rectify that soon.

  • I haven’t been able to grow my list past 200 in the last year… and I think I’ve cracked it. I’ve got to give away more in the email itself, instead of ending it on a cliffhanger and asking the reader to click through to the site to read the full post.
    @jeffgoins:disqus which is better? To reveal the whole post in the email or to introduce the content not email the whole thing? Thank you! x Ritu

  • maxwell ivey

    hi jeff; this was an excellent post. You did a solid job of explaining why people need an email list and how to build one. I have had an email list for years. I offer people free text links for their amusement based businesses in exchange for email subscription. and i do have a sign up link on my site for those who want to follow my blog posts via feed burner. I do wish there was a way to add all those emails to my regular mailing list. This is because there are things in my emails that aren’t in any blog posts and visa versa. thanks again and keep up the good work, max


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  • Please clarify! I just set up mailchimp. So, if they are signed up for mailchimp, how do we
    also sign them up as email subscribers to the wordpress.org blog?

  • abqkid28

    Jeff, I enjoyed your livestream talk on this today. Thanks for all the great information.

  • I love this post. I was contemplating whether or not I should make an incentive. Thanks Jeff!

  • Thanks for a great point. To the point and very clear information about why we should start an email list. I think some people just don’t understand how it will benefit them if they want to grow a business. I have just set up a new website and I made sure I added an opt in form to collect email addresses before writing my first blog post. Now I can focus on delivering good content through my blog posts and when people start to subscribe to my list to make sure I take care of them and engage with good content too.

  • Thank you for this very informative post! I’m new to the blogging scene, so I appreciate all the information I can get. Thanks for sharing!

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  • Jeff Brown


    Have you noticed a difference in your subscription rate once you started offering a free product? I’m starting fresh and trying to figure out how best to allocate time seems to be the biggest priority right now. Is it worth going out and building incentives? Or do you think time is better spent building more content for http://www.literaturegroup.com

    Thank you again!

    • Yep! It went from 75 subscribers to 1000 in a week!

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  • Thank you this is great.

  • Caroline Wood

    Thanks for this – am looking for ways to get my books out there and this seems like a good idea to try.

  • Teebla

    I’m glad to be part of the tribe. Great content!

  • Tom Hodges

    I wish I was not so dam scared and lazi ,my typings bad my words are bad and my spelling is bad as you can see as you read this .what I have to share worries me . but all these tools you give are great ,it can be done . the things I have said ,people look at me as if I have lost my mind .all I have is my wife ,2 kids ,and a couple of frinds .the realityto my story has become my lifes obsession .its so overwhelming that it causes my depressing and severe anxiety .

  • Tom Hodges

    So I ask GOD to send somebody to help me ,I need his help so badly that I can barely finish this sentence because im crying so hard . that’s what happens to me as I write my lifes story . Jesus suffered they same pain everyday of his life ,seeing all the problems in the world and he could only do so much ,the pain was slowly killing him ,and he said to his followers then and nobody seen it coming .Jesus energy ran out ,and he gave his life for it . everybody watch him die ,and not one person tried to save him .they all stood there and watch him suffer and die .I sit at home all day praying for someone to help come write more story before I die ,im 50 time is running out for me .good by

  • ADM African Designers Mall

    Thanks Jeff for this! Your articles are very helpful. Africandesignersmall.blogspot.com

  • I realize it is time to take the next step. So I am going to put work into creating an great email subscription building a email list from today on….

  • John Ross

    Email is in fact not dead but very much alive. I’ve been in the email marketing industry for 5 years now and seen significant increase in ROI. But you must have good quality data in order to succeed in email marketing. I want to thank LeadFerret for providing me with the best data out there right now!