Your Questions Answered: Writing, Marketing and More

Your Questions Answered: Writing, Marketing and More

A few weeks ago, I did an episode of The Portfolio Life called “Don’t Build an Empire, Find a Few Friends Who Care.” It was about how the secret of marketing and getting your ideas to spread is really just about having a few friends who care. You want to create remarkable work and put […]

The Secret to Innovative Work: Be Different, Not Better

The Secret to Innovative Work: Be Different, Not Better

Often, we think the way to stand out from the pack is to be better. And sometimes that is the answer: to become an improved version of who you were yesterday, to do what the “other guy” is doing with a few added features. However, this is often a losing strategy, as you are making iterative improvements on someone else’s work. A better way to become world-class at what you do is to change the game completely. Don’t be better; be different.

Learning to Be Your Own Best Friend: Interview with Matt Kepnes

Learning to Be Your Own Best Friend: Interview with Matt Kepnes

I’ve often wondered what would it be like to be a nomad and travel the world. I did this for a brief time in my early 20s and then stopped, and recently I’ve been falling back in love with travel. I’ve bumped into some really interesting people who have traveled the world. I’ve learned that travel is not so much about the places you go or the people you meet, but instead, it’s about the person you become.

Don’t Build an Empire, Find a Few Friends Who Care

The best marketing you can do for your work is not to build an empire, but to find a few friends who care. We all want to reach the masses and see our work get into the mainstream. We want to have an “impact.” But the only way to reach the many is to first reach the few.

This is all marketing is: Finding a handful of misfits who appreciate your work before anyone else does, then giving those people the tools to help spread the message. The way we get a Harry Potter, Apple Computer, or Amanda Palmer is not by trying to reach everyone all at once. Quite the opposite in fact.

Why You Need an Email List Now

Why You Need an Email List Now

You need an email list. It’s just that simple. If you want to write a book that sells thousands of copies or more, you need people paying attention to your work. If you want your message to spread, you need people’s permission to communicate with them. And if you want your words to change something, then you need an audience.