Goins, Writer

On Writing, Ideas, and Making a Difference

3 Ways Guest Posting Can Help Grow Your Online Audience

Bonus: Click here to download a free eBook and two videos sharing how I’ve used guest posting to grow my blog and how you can apply the same tactics to grow yours too.

These days, I’m writing guest posts like a madman. More than I ever have, in fact, in over six years of steady blogging. In addition to my commitment to regularly posting on this blog, it’s quite an investment of time. So why bother?

I believe guest posting is the single most important strategy for growing your blog readership and platform. Allow me to explain…

What is guest posting?

First things first: let’s define our terms. “Guest posting” means writing and publishing an article on someone else’s website or blog.

I offer this on my own site (occasionally) and do it quite a bit on other blogs with audiences that I want to speak to. It’s a great way to connect with new readers and get your name out.

But for the longest time, I overlooked this essential discipline for growing a popular blog. I wish I hadn’t. And I hope you won’t.

Free download: Once I caught on, I used guest posting to get over 10,000 subscribers in 18 months. I’ve put together a couple of videos and a downloadable eBook to show you how. Click here to download them now.

There are three reasons why guest posting is such a key strategy for every blogger to build their online influence:

Guest posting builds relationships

Bloggers need good content. By being a good guest blogger and adding value to someone else’s blog, you’re going to build relationships with other bloggers.

Bloggers make up a large percentage of conversations happening on the Internet, especially on social media sites like Facebook and Twitter. They can be tremendously influential. Which makes them good friends to have.

By making friends with other bloggers through guest posting, you’re going to grow your influence in the realm of social media, which will ultimately lead to more blog subscribers.

Guest posting is great for search engines

The one non-negotiable you should have for guest-posting is this:

The host blogger must include a link to your blog in the post somewhere (usually at the beginning or end).

Over time, these backlinks will raise the value of your blog to search engines, making your content easier to find via Google, Yahoo, Bing, and others.

Guest posting introduces you to new people

Perhaps, the best part of guest posting is that it allows you to enter an already-established community, and share your message. It allows you to connect with new people, which can ultimately benefit you, if you do it right.

If you’re adding value to the discussion, you’re going to see that convert over time to more readers, fans, and followers. Conversely, if all you’re ever doing is asking or selling, you may end up famous, but with a reputation you don’t want. (You don’t want to be “that guy” who’s hawking his own agenda.)

Add value. Help people. Be patient. And over time, you’ll win.

What about people guest-posting on your site?

I’m also a fan of allowing other people to guest post on my own site from time to time. You should consider offering guest posting on your blog, too (if you don’t already).

If you’re asking for opportunities to guest post on others’ blogs, this just makes sense. It allows the relationship you’ve developed with the host blogger to be mutual.

Some bloggers will even blog about their guest post and link to it from their own blog (giving you some great link juice). Personally, I’m a fan of this practice.

The first rule of being a good guest

When I guest post for someone else, I do the following:

  • Link to the post from my blog
  • Promote it on Twitter (several times)
  • Share it on Facebook
  • Thank the person
  • Stick around and respond to comments on the post

While not everyone does this, it’s not a bad idea. However, this is important: If you have to choose between getting people to guest post on your site or guest posting elsewhere, do the latter. It’s always better to get your name out into new communities.

Guest posting matters

According to my friend, Mike the Search Engine Guru, when it comes to SEO, guest posting on other sites is five times as valuable as creating new content on your own site. (So long as you get the backlink.)

Whether that’s precisely true or not, I don’t care. (Although, Mike is not an imprecise kind of guy, so it probably is.) The point is that this is an excellent strategy for extending your reach and boosting your reputation online.

Plus, if you’re a writer wanting to land more “traditional” publishing opportunities, this is a great first step to eventually getting your writing featured in news sites, magazines, and other publications.

If you aren’t satisfied with your blog traffic but aren’t posting on other people’s blogs, you don’t have much to complain about. Start guest posting today, and see your influence grow.

Now what?

Right about now, you’re probably saying “OK, Jeff. I believe you, but now how do I do it?

Don’t worry, I’ve got your back. I’ve recorded two videos and put together a downloadable eBook to show you how to land guest posts and grow your blog. Click here to check them out.

Guest Posting - Keyboard

Photo credit: John Ward (Creative Commons)

About Jeff Goins

I am the author of four books, including The Art of Work. I also run an online business teaching writers how to get the attention their work deserves. Every week, I send out an email newsletter with free tips on writing and creativity.

Your Work Deserves to Be Noticed — Here’s How

All art needs an audience. So does your writing. To download a free eBook and learn exactly what I did to grow my blog from zero to 100,000 readers in 18 months, enter your email below.

  • http://www.4thofjuly2014.com/ Ravi Dogra

    That’s a fact. There are so many benefits of guest blogging. It is great strategy, when things are not overdone and when there is “real” business behind guest blog posting.

    Regards,
    Ravi ( http://www.4thofjuly2014.com/ )

  • Shiri

    So informational, thank you! I’ll definitely embrace this idea of guest posting.
    http://www.cravingsforweddings.com

  • https://www.seoclerks.com/user/SEOlogists Sahil Dhingra

    I have a list of 200 websites that accept free guest posts. They are divided in 13 niches. Here is the url of this fiverr gig:- http://www.fiverr.com/sahildhingra/send-you-200plus-category-wise-guest-posting-websites

  • Shubh Sh

    Great Article i have some website about real estate projects in Noida Extension in India.

  • thabiso

    Helpful and I must try I have been posting but no comments, thank you for sharing this to me it will help a lot.

  • mainakhan

    elpful and I must try I have been posting but no comments, thank you for sharing this to me it will help a lot.

    Give you 120+ high quallity links,actual pr & my all links is dofollow for $11

  • mainakhan

    en posting but no comments, thank you for sharing this to me it will help a lot.

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  • http://www.viewsboost.com/ ron

    I have never guest posted before, but it seems like perfect time to start. Great post, I’ll implement your tips soon.

    http://www.viewsboost.com/buy-youtube-views.html

    • owaish raza

      i have very high quality blog where i accept guest posting contact me for blog posting….let me know if you have article for guest posting owaish.rony@gmail.com thank

  • http://www.edateshealthbenefits.com/ Dates Health Benefits

    hi
    i wanna to post as a guest in a good blog to provide the blog with a good information ! and get to my blog some traffic and BL. but my problem is or my question is : where i found blogs allow to me to post in it in my blog niche ! where ! ? please Mr Jeff reply to me post in your blog or in any website listed some website allow guest blogging !

    many many thanks !

    abbas abu ghazleh

    • http://internetwarz.com Vipul Behl

      Hi,
      I went through your website, you should be looking for websites that are related to your niche.
      I have found some websites that you can guest posts on, and these sites are related to your niche.
      But i don’t know if it’s right to share link of those websites here.

    • owaish raza

      i have very high quality blog where i accept guest posting contact me for blog posting. .let me know if you have article for guest posting owaish.rony@gmail.com

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    thank you for sharing this to me it will help a lot.

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  • Fady Bekatcho

    it likes very good
    i’ll try to do it
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  • http://vosarts.com/ Onzyme

    thank you for these informations

  • candy
  • thanh
  • Guntur

    Clear explanation about the Guest posting…

    Real Estate Guntur

  • Syntax

    I am current also on the search to find blogs i can guest post on but i have come to realized finding them is difficult. Do you have any tips on how to find blogs? My blog is at penlr.com

    • owaish raza

      i have very high quality blog where i accept guest posting contact me for blog posting let me know if you have article for guest posting owaish.rony@gmail.com

  • https://twitter.com/NoTimeWaste @NotWasteOurTime (on Twitter)

    Guest posting is definitely valuable and anti-noise. The question remains however: where do you guest post if you are a new writer?

  • John Smith

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  • Fast Micro Jobs

    I would be interested in having someone guest post to my website

    just fill out the contact form on the bottom of the site

    and you could also sign up and sell your services on the site also

    http://www.fastmicrojobs.com

  • http://phifer-mosquito-screens.com/  phifermosqtuitoscreens

    Drive a huge traffic on webpage. Guest post is one of the best and successful way to get backlinks and to increase Google page rank. Thank you so much for informative post.

  • http://www.pumlee.com Dania Shah

    Jeff, great as always.. I understand the idea and importance of guest posting, I am ready to, but how and where? I am up for writing something for you but how do i post it? How does this work? sorry I am new

  • owaish raza

    i have very high quality blog where i accept guest posting contact me for blog posting….let me know if you have article for guest posting owaish.rony@gmail.com

  • ashnwi

    i made a website but not getting a huge amount of traffic. as i tried a lot my website name is http://www.gossipscrazy.com/ and trying very heard this info is helpful for me. but check my website and suggest me what i can do to increase traffic. thankyou

  • Raymond Eagar

    Hi thanks for this info, I have a few blogs and web sites but little traffic, please have a look at this site and comment on how I can Improve my traffic, thanks.

  • Devendra Singh

    Hi,
    I have 1.5 years old blog {http://www.technicsblog.com} and i am publishing lot of quality content on regular basis but still i did not receiving the traffic as i expected. I am using social media website and comment on other blog. But still not getting traffic. Please check my blog and suggest me some tips for improving the blog traffic.
    Looking for your suggestions.
    Thanks

  • colleen -coaching to potential

    Jeff, Thanks for your always helpful advice. I want to know how to find the blogs that I should be posting on. Any tips?

  • http://www.janellefila.com Janelle

    Very interesting points. I hadn’t realized the immense value in backlinks. Guess I better start shopping my expertise around!!!

  • http://internetwarz.com/ Vipul Behl

    Hi Jeff,
    I started guest posting recently and i am having a doubt, should i be writing guest posts on various blogs or should i stick to 1-2 blogs. Please guide me.
    Thanks in advance.

  • jon du pontavice

    What about websites that give you free back links online in thousands? like 4000 backlinks once you press submit button.
    https://www.smashwords.com/books/view/476247

  • http://www.abbeyvohra.com Abbey

    Hi jeff.

    I have a question for guest blogging !

    Can we guest post the “video post” instead of “text post” while guest blogging? Can top bloggers allow beginner bloggers to guest post video post on their blog?

    Of course, there will be summary and transcript in the post with main video.

    Examples of video blog which you already know are

    http://brendonburchard.tumblr.com/
    http://www.marieforleo.com/2014/09/happiness-guilt/

    Pls do let me know if you guys have any input :)
    Abbey

    • http://goinswriter.com/ Jeff Goins

      Sure, Abbey. If you can get people to let you add videos on your site, go for it!

    • Touhida Sultana

      Yes,

  • Tiwa Savage

    Yes guest posting is very very essential for bloggers especially those with low traffic who wants to drive traffic to their site and increase their google page ranking. Popular blogs like mashable and techcrunch recommends Hobpost.com for guest posting. However i have personally used Hobpost.com for guest posting and the results was awesome.

  • http://globalessays.org Michelle Brunelle

    I think that the most wonderful thing in guest posting is writing on a topic of your interest as you may choose it by yourself and recognizing that your writing is useful for a host blogger as well. Both sides benefit from it, that’s why it is so popular I guess.)

    • http://goinswriter.com/ Jeff Goins

      I love that too michelle!

  • Wanda Strickfaden

    Guest Posting is awesome if anyone wants to with me just let me know. http://www.wandastrickfaden.com

  • http://socialbugmarketing.net SocialBug

    Such great advice! On the Spaking of Wealth blog (speakingofwealth.com) we are always up for guest bloggers! If you have advice, tips or want to share a story on how you became a successful author, public speaker or publisher, let me know :-)

    Again, thanks for this blog!

  • Imran mohammad

    A very valuable piece of information for the Start-ups on how to improve their SEO techniques and drive more traffic to their websites. I am in, for being your next guest blogger or please share your knowledge on my website http://www.brandvoy.com. Please let me know and don’t forget to check out my blog section.

    Thanks
    Imran

  • Jeff Brown

    Hey Jeff,

    Quick question about guest blogging. My website (www.literaturegroup.com) is in its startup phase and has options for any literature user with a free account to post their own content, be it a blog, press release, announcement, etc. I mention that the content may be featured in which I would take the article and put it into the mix of Literature Group content.

    Is this a wise way to generate guest bloggers?

    The plan is to also use this as a tool to network with other readers and writers and reciprocally guest blog on their site as well. Do you think this is a good idea?

  • http://www.hoardingprofits.com Lavonte Martin

    Valuable Information!

    I started my blog 3 months ago which makes it relatively new. Its a self-help/finance blog where I share my personal experiences in making money online and self help practices.

    Currently, I was asked by another blogger to do a guest post and although I was super excited, I didnt even know where to start (being that I’m new to blogging).

    Anyways, with the help of this blog post, I now understand the power of guest posting as well as where to start from.

    Thank you Jeff!

  • GemStone54

    I’m looking for a few fashion, food or interior design GUEST BLOGGERS for http://whichit.blogspot.com, to be shared across all our social platforms of 2500+ people

    Get in touch if you are interested
    Email: gemma@getwhichit.com

  • shopeverydeals

    I’m look for tech savvy who can write articles for newest tech gadgets and computers for my deals site. http://www.shopeverydeals.com

  • Daniel

    Thanks for the great info I started a blog, well basically a journal as Im working on Internet marketing, I’m new at everything so thought it would be wise to record my journey and share my growing success and experience with people like myself and this post was great help thank u my friend, take a look if u like be good for a little feedback http://www.danielwokowatkins.com

  • Maria

    Such a good help for the bloggers out there! I ve recently started writng: wordswall.wordpress.com

  • Fel

    Your post is a big help for me and others. I have a new blog because you are one of my idols about writing. I really need a mentor for me to create more wonderful articles.

    I hope I can find somebody …
    My blog here:www.coupleschronicle.wordpress.com

  • Anish Kumar

    Can you suggested me to for Guest Blogging.

  • http://www.studio-navivo.it learn German Munich

    Thank you for sharing this valuable information. I run my own website at http://www.studio-navivo.it but so far I’m completely failing in getting any traffic on my website. I will try to boost the traffic following some of your advice.
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  • Kasey

    Such a good help! Thanks for the info
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  • Mehran khan

    thank you for sharing such a good post
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  • http://www.kstechno.info new technology

    These are really nice list to do guest blogging and to get relevant traffic to the websites. And if you are looking for health related sites . Look into here https://www.fiverr.com/backlinksedu/write-and-guest-post-on-health-blog

  • Jack Marco

    Its ma pleasure on watching the key facts of guest posting.simple and great.
    jack from http://www.bizbilla.com

  • http://bucketlistandbarefoot.com Bucket List & Barefoot

    Reposting on mine… bucketlistandbarefoot.com

  • Nick Gapp

    I will apply this article to morrison-insurance.com

  • Wesley Doemane

    Thanks for sharing. Look for cheap holidays on LuxuryIbizaHotels.com and click on the links.

  • https://plus.google.com/+Howentrepreneur1/ Zohaib Akhlaq

    Guest posting is great for increasing networking with fellow bloggers and establishing authority in blogo-sphere.

  • Amit Solanki

    submit content in http://www.guestcamp.com/ . it gives live link within two days without any charge.. it will get content by mailing in html format with image.

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  • http://www.brightverge.com/ Bright Verge

    I am a volunteer admin of two sites brightverge.com and gocime.com. I was intending to look for folks to guest write the odd article. Having read your article and many of the responses, I am now convinced that this is not such a good idea. So what is the alternative “paid” authors….

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  • Mark Alex

    Hello there,

    I think this is an old post and Google changed the algorithm again and
    specially effect the guest blogging as spam. for more details you can see this
    blog post.. https://www.mattcutts.com/blog/guest-blogging/

    Jeff Goins do you have any tip regarding this issue or can you explain how to
    use back links and particular post? Studentlance
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    Now, we have started a blog here and
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  • juel rahman

    Now a days guest posting is valuable for increasing traffic. Thanks for sharing it

  • https://www.whitehatworlds.com/ WHW

    Wonderful blog & good post. It is really helpful for me, awaiting for more new post. Keep Blogging!

    White Hat World | White Hat Worlds | Search Engine Optimization | White Hat SEO ……

  • https://plus.google.com/+Securitycamera-ny/about?hl=en Mark

    sound great

  • PowerStar Voice

    Well we must think about it, Computers can not see but only detect what was written for them. Understand what I am saying there and you will make it for sure. Gust Posting is Okay for me for sure. http://powerstarvoice.com/the-crossbow-for-sale-our-advice-on-prices/ from the modern crossbows but we must see that we are here for a better and greater cause to sell the discounted and deals on the crossbows and the price of the makings. Know that we could see the only thing was the Amazon.

  • Adnan Hossain

    Nice post and thanks for shearing for your site for guest blogging.

  • http://www.bestrightway.com/ Tariq Aziz

    Nice post

  • http://www.bestrightway.com/ Tariq Aziz

    How i set guest posting in Blogger blog?

  • http://www.optimise-u.co.uk Optimise-U

    Matt Cutts recently told people to ‘stick a fork in guest blogging’ for SEO. Personally I think if done correctly it’s a great tool so long as you aren’t too short sited. Please let me know what you think:

    http://www.optimise-u.co.uk/guest-blogging/

  • Amy

    do you just message them and ask if you can guest post for them? great article :)
    vogueinfatuation.wordpress.com

  • Amy

    would anyone like me to guest post for them? my blog is: http://www.vogueinfatuation.wordpress.com (I make fashion, beauty and lifestyle posts). great article btw, very informative!

  • http://bb2u.net/ WORDPRESS TIPS & TRICKS – SEO

    Hi, guest posting is really strong, that’s why people are start spamming, you can not blame Google about this. Anyway, thanks for your article, I hope I can apply your article to my blog: http://bb2u.net

  • Paula

    Guest posting is good way to build powerful white hat links we noticed significant change in ranking after quality guest post. for dissertation help discover here

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  • Mohamed Mansur

    Hi! jeff
    Great post to you said increase online audience from guest blogging. My blog is latest construction related news and products.
    Thank You!

  • http://trendsfuel.blogspot.com/ Mak.

    Great and nice article about Guest Posting its really useful and helpful
    thanks and keep it up..

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  • John

    Guest posting is the unique concept to rise audience specially when it has a excellent quality of guest post and it affect ranking on your site. Thanks for sharing the helpful hints about guest post.

  • Saumya Shrivastava

    Thanks for the wonderful post about guest posting… Check out the amazing blog about how to start online grocery business and online book store:
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  • Veenay

    thanks for this superb post. I have a website http://www.aadishesh.com/ but not getting traffic since last few months. could you help me?

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  • http://www.swd-red.com/ Christopher John

    Great article – I am currently trying to get traffic to 2 sites http://www.not-addicted.co.uk/product-category/brands/fjallraven/ & http://www.iamtheconnoisseur.com/ – hopefully this will help

  • Daina Martin

    I am looking for High Quality Website for Automotive Content.

    I need more than 50 websites with Good DA and PA and PR also. Also the website should be having good Backlinks to it.

    Waiting for your response.

    • http://www.egenxshop.com/ Megan

      If you like to have High PR Dofollow guest blog post submissions then check out this site http://buyguestpostdofollow.blogspot.com/ ( all types of industries are there, contact me for more information via this link) We got relevant sites as per you industry.

    • Jitender Handa

      Hello, i also want to More then 50 Website like same Daina Martin.

  • Alik

    We are also Accept Guest Posting http://itsinfoworld.com . FASHION, AUTOMOBILE, CARS, INSURANCE, HEALTH, MOVIES, CELEBRITY Itsinfow@gmail.com

  • jhon addison

    We are also UNIQUE ARTICLE Accept Guest Posting http://itsinfoworld.com FASHIONS j21.addison@gmail.com

  • Sandeep

    Thanks Jeff! I also offering guest posting on my website http://www.letsdnd.com/ on technology.

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    Hmm great jeff well i bought PR6 guest post and i am so much happy with this i started online affiliate marketing i am sure i am going to beat my competitors. But other my one of friend has art of getting free guest posts and his site is ranking well. What i think High PR guest post and good DA can improve my site ranking too i took help of this lady she did great with my competitor bonus she is offering bonus too. https://www.fiverr.com/jannamorrison/guest-post-on-my-pr6-blog

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  • Nisha Gosby

    hello Jeff Goins, that’s a good thing you have done. Also you have done a good review about guestposting and mentioned its needs. I am also new to guestposting. I would like to show your contribution towards my site http://turnonyourbrand.net

  • Cai

    Guest posting is one of the best way to gather links, thanks for this post Jeff. It is also a great way for website to keep on top of posting like I offer on my website. Benefits for both parties! http://www.edenevox.com/graphic-design-blog/

  • suleman

    It is really new thing for me. Thanks for providing such an outstanding knowledge. I will also try for my blog because i have very few traffic on my blog. Thanks Jeff

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  • Kindlepreneur

    Hi Jeff, two things you should probably mention in this post. I would not recommend linking back to the guest post article that you submitted using your own blog. This cancels out the SEO. Google sees it as a link swap and thus nullifies the power of the links. But what you can do is still link to it, but give your link a nofollow. This allows your readers to click and go there, but tells Google not to crawl that link.

  • Sohail Mumtaz

    I am new in guest blogging and will fellow above mentioned rules. http://babyhazelgames.pk

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