Goins, Writer

On Writing, Ideas, and Making a Difference

How Guest Posting Can Help Grow Your Blog

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These days, I’m writing guest posts like a madman. More than I ever have, in fact, in over six years of steady blogging. In addition to my commitment to regularly posting on this blog, it’s quite an investment of time.

So, why am I doing this more now than ever?

Because guest-posting is the single most important strategy for growing your blog readership and platform. Allow me to explain…

Guest Posting - Keyboard

Photo credit: John Ward (Creative Commons)

What is guest posting?

First things first: let’s define our terms. “Guest posting” means writing and publishing an article on someone else’s website or blog.

I offer this on my own site (occasionally) and do it quite a bit on other blogs with audiences that I want to speak to. It’s a great way to connect with new readers and get your name out.

But for the longest time, I overlooked this essential discipline for growing a popular blog. I wish I hadn’t. And I hope you won’t.

There are three reasons why guest posting is such a key strategy for every blogger to build their online influence:

1. Guest posting builds relationships with other bloggers

Bloggers need good content.

By being a good guest blogger and adding value to someone else’s blog, you’re going to build relationships with other bloggers.

Bloggers make up for a large percentage of conversations happening on the Internet, especially on social media sites like Facebook and Twitter. They can be tremendously influential. Which makes them good friends to have.

By making friends with other bloggers through guest posting, you’re going to grow your influence in the realm of social media, which will ultimately lead to more blog subscribers.

2. Guest posting is great for search engines

The one non-negotiable you should have for guest-posting is this:

The host blogger must include a link to your blog in the post somewhere (usually at the beginning or end).

Over time, these backlinks will raise the value of your blog to search engines, making your content easier to find via Google, Yahoo, Bing, and others. (If you want to know more about this, read my SEO guide for humans.)

3. Guest posting introduces you to new communities

Perhaps, the best part of guest posting is that it allows you to enter an already-established community, and share your message.

It allows you to connect with new people, which can ultimately benefit you, if you do it right.

If you’re adding value to the discussion, you’re going to see that convert over time to more readers, fans, and followers. Conversely, if all you’re ever doing is asking or selling, you may end up famous, but with a reputation you don’t want. (You don’t want to be “that guy” who’s hawking his own agenda.)

Add value. Help people. Be patient. And over time, you’ll win.

What about people guest-posting on your site?

I’m also a big fan of allowing other people to guest post on my own site. You should consider offering guest posting on your blog, too (if you don’t already).

If you’re asking for opportunities to guest post on others’ blogs, this just makes sense. It allows the relationship you’ve developed with the host blogger to be mutual.

Some bloggers will even blog about their guest post and link to it from their own blog (giving you some great link juice). Personally, I’m a fan of this practice.

When I guest post for someone else, I do the following:

  • Link to the post from my blog
  • Promote it on Twitter (several times)
  • Share it on Facebook
  • Thank the person

While not everyone does this, it’s not a bad idea.

However, this is important: If you have to choose between getting people to guest post on your site or guest posting elsewhere, do the latter. It’s always better to get your name out into new communities.

Guest posting matters

According to my friend, Mike the Search Engine Guru, when it comes to SEO, guest posting on other sites is five times as valuable as creating new content on your own site. (So long as you get the backlink.)

Whether that’s precisely true or not, I don’t care. (Although, Mike is not an imprecise kind of guy, so it probably is.) The point is that this is an excellent strategy for extending your reach and boosting your reputation online.

Plus, if you’re a writer wanting to land more “traditional” publishing opportunities, this is a great first step to eventually getting your writing featured in news sites, magazines, and other publications.

If you aren’t satisfied with your blog traffic but aren’t posting on other people’s blogs, you don’t have much to complain about. Start guest posting today, and see your influence grow.

Want to get better at guest posting? Check out my course, where we cover how to do this in-depth, Tribe Writers.

Do you guest post? Why or why not?

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About Jeff Goins

I help people tell better stories and make a difference in the world. My family and I live outside of Nashville, TN. Follow me on Twitter, Facebook, or Google Plus. To get updates and free stuff, join my newsletter.

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  • http://www.4thofjuly2014.com/ Ravi Dogra

    That’s a fact. There are so many benefits of guest blogging. It is great strategy, when things are not overdone and when there is “real” business behind guest blog posting.

    Regards,
    Ravi ( http://www.4thofjuly2014.com/ )

  • Shiri

    So informational, thank you! I’ll definitely embrace this idea of guest posting.
    http://www.cravingsforweddings.com

  • https://www.seoclerks.com/user/SEOlogists Sahil Dhingra

    I have a list of 200 websites that accept free guest posts. They are divided in 13 niches. Here is the url of this fiverr gig:- http://www.fiverr.com/sahildhingra/send-you-200plus-category-wise-guest-posting-websites

  • Shubh Sh

    Great Article i have some website about real estate projects in Noida Extension in India.

  • thabiso

    Helpful and I must try I have been posting but no comments, thank you for sharing this to me it will help a lot.

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    en posting but no comments, thank you for sharing this to me it will help a lot.

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  • http://www.viewsboost.com/ ron

    I have never guest posted before, but it seems like perfect time to start. Great post, I’ll implement your tips soon.

    http://www.viewsboost.com/buy-youtube-views.html

    • owaish raza

      i have very high quality blog where i accept guest posting contact me for blog posting….let me know if you have article for guest posting owaish.rony@gmail.com thank

  • http://www.edateshealthbenefits.com/ Dates Health Benefits

    hi
    i wanna to post as a guest in a good blog to provide the blog with a good information ! and get to my blog some traffic and BL. but my problem is or my question is : where i found blogs allow to me to post in it in my blog niche ! where ! ? please Mr Jeff reply to me post in your blog or in any website listed some website allow guest blogging !

    many many thanks !

    abbas abu ghazleh

    • http://internetwarz.com Vipul Behl

      Hi,
      I went through your website, you should be looking for websites that are related to your niche.
      I have found some websites that you can guest posts on, and these sites are related to your niche.
      But i don’t know if it’s right to share link of those websites here.

    • owaish raza

      i have very high quality blog where i accept guest posting contact me for blog posting. .let me know if you have article for guest posting owaish.rony@gmail.com

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  • http://downloadmp3.tv/ mehwishmishi1122

    thank you for sharing this to me it will help a lot.

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  • Fady Bekatcho

    it likes very good
    i’ll try to do it
    http://www.al3abbanatcool.com

  • http://vosarts.com/ Onzyme

    thank you for these informations

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  • Guntur

    Clear explanation about the Guest posting…

    Real Estate Guntur

  • Syntax

    I am current also on the search to find blogs i can guest post on but i have come to realized finding them is difficult. Do you have any tips on how to find blogs? My blog is at penlr.com

    • owaish raza

      i have very high quality blog where i accept guest posting contact me for blog posting let me know if you have article for guest posting owaish.rony@gmail.com

  • https://twitter.com/NoTimeWaste @NotWasteOurTime (on Twitter)

    Guest posting is definitely valuable and anti-noise. The question remains however: where do you guest post if you are a new writer?

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  • Fast Micro Jobs

    I would be interested in having someone guest post to my website

    just fill out the contact form on the bottom of the site

    and you could also sign up and sell your services on the site also

    http://www.fastmicrojobs.com

  • http://phifer-mosquito-screens.com/  phifermosqtuitoscreens

    Drive a huge traffic on webpage. Guest post is one of the best and successful way to get backlinks and to increase Google page rank. Thank you so much for informative post.

  • http://www.pumlee.com Dania Shah

    Jeff, great as always.. I understand the idea and importance of guest posting, I am ready to, but how and where? I am up for writing something for you but how do i post it? How does this work? sorry I am new

    • owaish raza

      contact me for blog posting i have very high quality blog where i accept guest posting ….let me know if you have article for guest posting owaish.rony@gmail.com

  • owaish raza

    i have very high quality blog where i accept guest posting contact me for blog posting….let me know if you have article for guest posting owaish.rony@gmail.com

  • ashnwi

    i made a website but not getting a huge amount of traffic. as i tried a lot my website name is http://www.gossipscrazy.com/ and trying very heard this info is helpful for me. but check my website and suggest me what i can do to increase traffic. thankyou

  • Raymond Eagar

    Hi thanks for this info, I have a few blogs and web sites but little traffic, please have a look at this site and comment on how I can Improve my traffic, thanks.

  • Devendra Singh

    Hi,
    I have 1.5 years old blog {http://www.technicsblog.com} and i am publishing lot of quality content on regular basis but still i did not receiving the traffic as i expected. I am using social media website and comment on other blog. But still not getting traffic. Please check my blog and suggest me some tips for improving the blog traffic.
    Looking for your suggestions.
    Thanks

  • colleen -coaching to potential

    Jeff, Thanks for your always helpful advice. I want to know how to find the blogs that I should be posting on. Any tips?

  • http://www.janellefila.com Janelle

    Very interesting points. I hadn’t realized the immense value in backlinks. Guess I better start shopping my expertise around!!!

  • http://internetwarz.com/ Vipul Behl

    Hi Jeff,
    I started guest posting recently and i am having a doubt, should i be writing guest posts on various blogs or should i stick to 1-2 blogs. Please guide me.
    Thanks in advance.

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