Goins, Writer

On Writing, Ideas, and Making a Difference

3 Ways Guest Posting Can Help Grow Your Online Audience

Bonus: Click here to download a free eBook and two videos sharing how I’ve used guest posting to grow my blog and how you can apply the same tactics to grow yours too.

These days, I’m writing guest posts like a madman. More than I ever have, in fact, in over six years of steady blogging. In addition to my commitment to regularly posting on this blog, it’s quite an investment of time. So why bother?

I believe guest posting is the single most important strategy for growing your blog readership and platform. Allow me to explain…

What is guest posting?

First things first: let’s define our terms. “Guest posting” means writing and publishing an article on someone else’s website or blog.

I offer this on my own site (occasionally) and do it quite a bit on other blogs with audiences that I want to speak to. It’s a great way to connect with new readers and get your name out.

But for the longest time, I overlooked this essential discipline for growing a popular blog. I wish I hadn’t. And I hope you won’t.

Free download: Once I caught on, I used guest posting to get over 10,000 subscribers in 18 months. I’ve put together a couple of videos and a downloadable eBook to show you how. Click here to download them now.

There are three reasons why guest posting is such a key strategy for every blogger to build their online influence:

Guest posting builds relationships

Bloggers need good content. By being a good guest blogger and adding value to someone else’s blog, you’re going to build relationships with other bloggers.

Bloggers make up a large percentage of conversations happening on the Internet, especially on social media sites like Facebook and Twitter. They can be tremendously influential. Which makes them good friends to have.

By making friends with other bloggers through guest posting, you’re going to grow your influence in the realm of social media, which will ultimately lead to more blog subscribers.

Guest posting is great for search engines

The one non-negotiable you should have for guest-posting is this:

The host blogger must include a link to your blog in the post somewhere (usually at the beginning or end).

Over time, these backlinks will raise the value of your blog to search engines, making your content easier to find via Google, Yahoo, Bing, and others.

Guest posting introduces you to new people

Perhaps, the best part of guest posting is that it allows you to enter an already-established community, and share your message. It allows you to connect with new people, which can ultimately benefit you, if you do it right.

If you’re adding value to the discussion, you’re going to see that convert over time to more readers, fans, and followers. Conversely, if all you’re ever doing is asking or selling, you may end up famous, but with a reputation you don’t want. (You don’t want to be “that guy” who’s hawking his own agenda.)

Add value. Help people. Be patient. And over time, you’ll win.

What about people guest-posting on your site?

I’m also a fan of allowing other people to guest post on my own site from time to time. You should consider offering guest posting on your blog, too (if you don’t already).

If you’re asking for opportunities to guest post on others’ blogs, this just makes sense. It allows the relationship you’ve developed with the host blogger to be mutual.

Some bloggers will even blog about their guest post and link to it from their own blog (giving you some great link juice). Personally, I’m a fan of this practice.

The first rule of being a good guest

When I guest post for someone else, I do the following:

  • Link to the post from my blog
  • Promote it on Twitter (several times)
  • Share it on Facebook
  • Thank the person
  • Stick around and respond to comments on the post

While not everyone does this, it’s not a bad idea. However, this is important: If you have to choose between getting people to guest post on your site or guest posting elsewhere, do the latter. It’s always better to get your name out into new communities.

Guest posting matters

According to my friend, Mike the Search Engine Guru, when it comes to SEO, guest posting on other sites is five times as valuable as creating new content on your own site. (So long as you get the backlink.)

Whether that’s precisely true or not, I don’t care. (Although, Mike is not an imprecise kind of guy, so it probably is.) The point is that this is an excellent strategy for extending your reach and boosting your reputation online.

Plus, if you’re a writer wanting to land more “traditional” publishing opportunities, this is a great first step to eventually getting your writing featured in news sites, magazines, and other publications.

If you aren’t satisfied with your blog traffic but aren’t posting on other people’s blogs, you don’t have much to complain about. Start guest posting today, and see your influence grow.

Now what?

Right about now, you’re probably saying “OK, Jeff. I believe you, but now how do I do it?

Don’t worry, I’ve got your back. I’ve recorded two videos and put together a downloadable eBook to show you how to land guest posts and grow your blog. Click here to check them out.

Guest Posting - Keyboard

Photo credit: John Ward (Creative Commons)

About Jeff Goins

I am the author of four books, including The Art of Work. I also run an online business teaching writers how to get the attention their work deserves. Every week, I send out an email newsletter with free tips on writing and creativity.

Get Your Work Noticed Now

All art needs an audience. To download a free eBook and learn exactly what I did to grow my blog from zero to 100,000 readers in 18 months, enter your email below.

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    Of course, it is easier said than done. For example, my writing style is very laconic, and even 500 words is a tough assignment. I doubt many bloggers would welcome my guest submissions with open arms.
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  • Katie – ConqFearSpirit

    Thank you so much for this Jeff- I can’t believe how much I’ve been overlooking this opportunity! I’ve always been very nervous about approaching people, but it can’t hurt to ask. Great free resources as well- thanks!

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    Hi Jeff,

    Is that strategy (guest posting) still effective nowadays for seo. Matt Cutts said that:
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  • Elyes

    Thanks for this post, It helped me a lot, I was wondering about the benefits of guest posting, but now, I’m totally convinced, I will try to reach out for other bloggers who may be interested in things I can offer. my main goal is to have backlinks for I am a new blogger and I need backlinks for now. traffic may come with it… and it would be a good surprise. thanks again for the article.

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    Should we have our own blog on our sites? We provide websites and SEO services to contractors. (www.http://contractorhomepros.com/Contractor.php) and wanted to know if we started a blog, would it help our site or should we post on other peoples blogs?
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    I was asked to guest blog on a site. But i never had the idea of what it is. I also own a website but have very less readers and few to comment. And this write up on a guest blog did give me an insight. Very helpful. Thank you for the tips.

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    I agree with you totally, but one thing I want to add is that you have to be picky while accepting the guest posts for your blog. Even if a guest post is good, it doesn’t mean you should publish it. The content needs to be great! If you don’t set strict standards from day one, your blog won’t be read consistently.


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    Well jeff it’s a very good post. you have defined very well how guest blogging help in growing site presence. I myself own a blog pcknown.com and now people can post to my site there article if they have good content to share. but i want to know how can i involve more people to write for us.

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    Cheers Jeff, some really interesting points in the post that I’m sure I’ll take note of. I haven’t done any guest blogging as yet, but it’s something I might look at more. I currently have my own Blog http://www.moneysourced.blogspot.co.uk It’s growing all the time, along with my social media influence. The Blog’s about all thing’s Internet Marketing, Social Media Optimisation, Entrepreneurship etc…. Really is jam packed with information relating to people trying to start making money online or working from home. Keep up the good work! You might hear from me in the near future :)

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    Hi Jeff, I’ll try to get in touch with some bloggers and see what comes out of it. I’m french and from what I can see, french bloggers don’t seem used to guest posting.
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