Goins, Writer

On Writing, Ideas, and Making a Difference

How Guest Posting Can Help Grow Your Blog

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These days, I’m writing guest posts like a madman. More than I ever have, in fact, in over six years of steady blogging. In addition to my commitment to regularly posting on this blog, it’s quite an investment of time.

So, why am I doing this more now than ever?

Because guest-posting is the single most important strategy for growing your blog readership and platform. Allow me to explain…

Guest Posting - Keyboard

Photo credit: John Ward (Creative Commons)

What is guest posting?

First things first: let’s define our terms. “Guest posting” means writing and publishing an article on someone else’s website or blog.

I offer this on my own site (occasionally) and do it quite a bit on other blogs with audiences that I want to speak to. It’s a great way to connect with new readers and get your name out.

But for the longest time, I overlooked this essential discipline for growing a popular blog. I wish I hadn’t. And I hope you won’t.

There are three reasons why guest posting is such a key strategy for every blogger to build their online influence:

1. Guest posting builds relationships with other bloggers

Bloggers need good content.

By being a good guest blogger and adding value to someone else’s blog, you’re going to build relationships with other bloggers.

Bloggers make up for a large percentage of conversations happening on the Internet, especially on social media sites like Facebook and Twitter. They can be tremendously influential. Which makes them good friends to have.

By making friends with other bloggers through guest posting, you’re going to grow your influence in the realm of social media, which will ultimately lead to more blog subscribers.

2. Guest posting is great for search engines

The one non-negotiable you should have for guest-posting is this:

The host blogger must include a link to your blog in the post somewhere (usually at the beginning or end).

Over time, these backlinks will raise the value of your blog to search engines, making your content easier to find via Google, Yahoo, Bing, and others. (If you want to know more about this, read my SEO guide for humans.)

3. Guest posting introduces you to new communities

Perhaps, the best part of guest posting is that it allows you to enter an already-established community, and share your message.

It allows you to connect with new people, which can ultimately benefit you, if you do it right.

If you’re adding value to the discussion, you’re going to see that convert over time to more readers, fans, and followers. Conversely, if all you’re ever doing is asking or selling, you may end up famous, but with a reputation you don’t want. (You don’t want to be “that guy” who’s hawking his own agenda.)

Add value. Help people. Be patient. And over time, you’ll win.

What about people guest-posting on your site?

I’m also a big fan of allowing other people to guest post on my own site. You should consider offering guest posting on your blog, too (if you don’t already).

If you’re asking for opportunities to guest post on others’ blogs, this just makes sense. It allows the relationship you’ve developed with the host blogger to be mutual.

Some bloggers will even blog about their guest post and link to it from their own blog (giving you some great link juice). Personally, I’m a fan of this practice.

When I guest post for someone else, I do the following:

  • Link to the post from my blog
  • Promote it on Twitter (several times)
  • Share it on Facebook
  • Thank the person

While not everyone does this, it’s not a bad idea.

However, this is important: If you have to choose between getting people to guest post on your site or guest posting elsewhere, do the latter. It’s always better to get your name out into new communities.

Guest posting matters

According to my friend, Mike the Search Engine Guru, when it comes to SEO, guest posting on other sites is five times as valuable as creating new content on your own site. (So long as you get the backlink.)

Whether that’s precisely true or not, I don’t care. (Although, Mike is not an imprecise kind of guy, so it probably is.) The point is that this is an excellent strategy for extending your reach and boosting your reputation online.

Plus, if you’re a writer wanting to land more “traditional” publishing opportunities, this is a great first step to eventually getting your writing featured in news sites, magazines, and other publications.

If you aren’t satisfied with your blog traffic but aren’t posting on other people’s blogs, you don’t have much to complain about. Start guest posting today, and see your influence grow.

Want to get better at guest posting? Check out my course, where we cover how to do this in-depth, Tribe Writers.

Do you guest post? Why or why not?

About Jeff Goins

I help people tell better stories and make a difference in the world. My family and I live outside of Nashville, TN. Follow me on Twitter, Facebook, or Google Plus. Check out my new book, The In-Between. To get exclusive updates and free stuff, join my newsletter.

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  • Yogesh

    This is very nice post. I am very impresed

  • Vijay Mishra

    Very nice define about guest posting.

  • http://twitter.com/PureJobSearch Purejobs

    Jeff you’ve done it again another straight to the point ideal you can implement straight away to get more traffic.

    ————————————-
    http://www.pure-jobs.com/blog

  • Cjyounglife

     If I guest post, is it ok to use parts of posts I have previously posted on my own blog?  Or does a guest post need to be new, original, non-posted material?  Thanks!

  • James Merry02

    Hey I also want to my post on your wall..

  • http://profile.yahoo.com/UMDGGNFS7H2RUB3L2ECUP3QLF4 i2VGraphics

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  • Jay

    Nice Article

    Now i am applying your tips and tricks on my blog http://www.seopreview.blogspot.com

    thank you very much Jeff Goins

  • Peter D. Mallett

    I’ve been looking around your site. I like your site and this article.  Write on.

  • http://www.facebook.com/jason.han.712 Jason Han

    Good points Jeff.  I write about home improvement and I want to contribute one relevant content to your site if you allow me.  If interested then send me your guidelines which i need to follow.  Thanks

    Jason

  • http://www.pinkhandtech.com/ Top Software Company

    Useful tips, I just set the guest post page on my website but it
    still no one write for me now. But your tip make more sense about how to
    get the guest post done. Anyway, thank for sharing

    • http://www.peoplesinnovation.com/ DiptiInnovation

      Give your website url, I will write for you.

  • http://www.peoplesinnovation.com/ DiptiInnovation

    Great article! Thanks for sharing!!!! its true that by guest posting site will get more traffic.

  • http://twitter.com/SSchellert Steven Schellert

    Jeff
    Really good post. You covered everything.
    I am now looking into writing myself as a means to share good content but, get new exposure.
    Steve Schellert
    steve@thesecrettomakingmoney.com

  • Sakun Sharma

    Thanks..!!
    I was looking for some kind of explanation like this.

  • http://www.biz2credit.com/ william james

    Thank for sharing such a nice tips!!!!

  • http://www.kizi-2.org/ Kizi 2

    Nice share info. I write blog

  • Ashish Bhardwaj

    Great Articles thanks for sharing

  • http://acooze.co/ Michael Kimpton

    Whats the best way to find blogs that will accept my guest post?

  • http://www.y8u.org/ Y8

    Your perceptions on this topic are interesting, profound and different.

  • http://twitter.com/PumpToDump PumpToDump

    Nice page, I’m looking to guest post to anyone sites about penny stocks. my site is http://www.pennystockipedia.com

  • Sunil Akode

    i want add guest post to my site http://www.goinwap.com, plz suggest me how to do it?

  • http://www.facebook.com/profile.php?id=100003296594727 Ramamoorthy Krishnamoorthy San

    I was all the time thinking that by contributing as guest post to other blogs I will be loosing one post to my own blog. But I never realized that unless I interact with others in the internet community I will not get traffic to my own blog. Thanks for this article post

  • Nathan

    I will definitely be guest posting after reading this article.

  • http://www.itemspecs.com/ jawad zaib

    Guest Posting opportunity on PR 2 Technology Blog for $5 PM me if you need some links and traffic to your blog thanks…

  • ubaid
  • ashfaq ahmed

    Hi, I need guest post for my website http://informationalworld.com I need post only related to my website categories thanks

  • Eric slaw

    GuestPost.ca PR2 I invite everyone to take a look and its free!

  • ronall

    Very useful tips. I am trying today for the first time. I see people visiting my blog from facebook and i feel how possible since i have no fb for my blog.

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  • Traffic Motion

    Great advice, I’ve approached a handful of people about doing guest blogging in the past and everyone has been receptive to it. I think most bloggers appreciate the opportunity to make themselves look more prestigious with guest bloggers, and getting some free exclusive content that the writer will promote on his/her own social media accounts is even better.

    In fact, if you’d like me to guest write for your site here, or would like to guest write an article on mine, feel free to get in touch :)

  • Name

    thelondonuniversity.com wellcomes guest posts

  • Rit Paul

    I was afraid of guest posting….but now it sounds comfy…also it will bring some traffic.
    http://rit-artworld.blogspot.in/

  • Timi

    Hi Jeff,

    This post is very useful for me, actually as a person responsible for marketing, I would like to ask some questions from you:

    How can I find bloggers on social media who receives guest blogs? I mean, there are a lot of blogs outside on the Internet, but it’s hard to find blogs with high reputation and with big audiences which at the same time writes relevant posts to our field of industry.

    Bests,
    Timi

  • http://www.teachonly.com/ Solangi Naeem

    Thanks For sharing I am Also in search of do some thing like guest post

  • Mai Yang

    Very good tips. After reading this, I’m thinking about where I can start guest posting and would love some bloggers to post on my blog. Wantips.blogpot.com

  • Matt Brown

    I want to start guest posting. Wouldn’t someone just get upset if you added on to their post and put your own website?

  • http://about.me/nashryker Nash Vega Ryker

    Indeed, tapping into the influence of others is a powerful strategy!

  • Roland

    If you ever felt inclined to write about Parenting and Education :) http://www.homeschool.co.uk

  • Dhaval Soni

    Thanks for share your great knowledge of Guest Posting. It will help to make us efficient Guest posting. http://www.seomercury.com thankful for your suggetion.

  • http://www.mnatives.com/ pramod kumar

    Your
    post was lovely, of course you did well! I left a comment for you there too

  • http://www.facebook.com/pdbest.khatri Pratik Khatri

    Your Post was too good.I am Deeply Influenced by your Post. I will now try to improve my Blog http://www.technoz.in. Thank You

  • Yemisi Oyeleke

    Brilliant. Thanks alot for this piece. Sure to apply it on my technology-related blog http://townsclick.blogspot.com/

  • Mycha Arquiza

    Jeff, im glad you appeared on my search for ‘how to guest post’. I was reading your Beginner’s Guide to Search Engine Optimization (for Humans)… this is exactly the direction we want to move in! Like i recently told my colleagues, as google becomes more and more ‘human’ (or at least human-friendly), we have to think less like SEO specialists and more like writers.

  • bon tong

    Pellegrini akan terus
    pertahankan Dzeko

    Berita
    olah raga hari ini dari agen judi online indo11.com – Pellegrini yang menggantikan Roberto Mancini telah menegaskan
    untuk mempertahankan Dzeko dan pemain timnas Bosnia ini membayaranya dengan
    penampilan mengesankan pada pramusim serta mengantarkan timnya menang besar 4-0
    atas Newcastle pada laga perdana mereka di musim baru Liga Premier ini Senin
    kemarin.

    Sementara itu Alan Pardew meyakini bahwa jendela
    transfer tutup sebelum mulainya musim ini setelah tawaran Arsenal untuk Yohan
    Cabaye membuyarkan ambisinya. The Gunners
    mengeluarkan penawaran 10 juta pounsterling untuk gelandang timnas Prancis
    berusia 27 tahun itu.

    Berita yang dilangsir oleh agen bola
    terpercaya indo11.com , Manajer Manchester
    City Manuel Pellegrini meyakini Edin Dzeko akhirnya akan siap menumpahkan
    segala potensinya di Eastlands. Dzeko
    bergabung dengan City dari Wolfsburg dengan nilai transfer 27 juta pounsterling
    pada Januari 2011, namun sang penyerang mesti berjuang keras untuk menjadi
    pemain inti. Pemain berusia 27 tahun itu
    adalah pencetak gol terbanyak City pada Liga Premier musim lalu dengan 14 gol.
    Dia mesti bersaing dengan dua pendatang baru penyerang Alvaro Negredo dan
    Stevan Jovetic.

    Sumber : http://www.indo11.com

  • ry chard

    Pellegrini puas
    dengan pelampilan MU jatuhkan Newcastle

    Berita
    olah raga sepakbola terkini dari agen judi bola terpercaya indo11.com , Gol yang diciptakan David Silva, Sergio Aguero, Yaya Toure
    dan Samir Nasri, menghancurkan Newcastle, yang harus bermain dengan 10 orang
    karena Steven Taylor dikeluarkan dari lapangan ketika laga belum berlangsung
    setengah main.

    Pellegrini menikmati setiap menit dari pergerakan
    pemainnya dalam debut pertama di Liga Utama itu dan ia mengatakan ia bisa jadi
    tidak akan gembira bila timnya tampil tidak mengesankan pada laga perdana itu.

    Berita yang dilangsir oleh agen
    bola terbaik indo11.com , Pelatih Manchester
    City Manuel Pellegrini mengakui bahwa ia puas menyaksikan pertandingan perdana
    timnya ketika menang 4-0 atas 10 pemain Newcastle pada laga Liga Utama Inggris
    yang berlangsung Senin malam. Satu-satunya awan kelabu bagi Pellegrini adalah
    cederanya kapten tim asal Belgia Vincent Kompany, sehingga pemain itu harus
    keluar lapangan pada menit ke-70. Pellegrini mengakui ia tidak tahu apa yang terjadi pada
    pemainnya itu, sampai tim medis menemukan apa masalah yang menimpa pemain itu.

    Sumber : http://www.indo11.com

  • Adam prattler

    I would also suggest contacting the blogger to add content to the original post, most bloggers just love it if you keep expanding on your original work. I also always stay in tough and subscribe to the comments to ensure I actually contribute to their communities!

    Adam Prattler
    http://post-me.org

  • http://www.designemporia.in/ designemporia

    your suggestion is too informative.. but i have need list of guest posting website..

  • Charles Engelen

    Good post….. a few things i like to remember is when guest posting think quality not quantity, If you going to post on someone’s site, make sure there worthy of linking yourself up to, and if people are guest posting on your site make sure they include their Google+ profile link with rel=author, if they don’t know why, give them the heads up.

    Charles Engelen at http://www.owlwebsites.co.uk

  • Andy and Miranda

    I have thought of guest posting and appreciate the thoughts you’ve shared here as a starting point. Do you have any tips for how to work through the basics of having other bloggers guest blog on my site? For instance, how often is appropriate for a guest blog to appear? Are they guidelines or tips that could be followed on grammar, proffreading, choosing if/when a certain guest blog will fit on the host blog, ETC? Are there any guidelines or best ways to approach bloggers about the possibility of guest blogging on their site? I guess one thing I struggle with is that while I can think of plenty of ideas for posts or series on my blog, I’m not sure if I could think of something to specificly write as a guest blog. Is it at all appropriate for a host blogger to ask a guest blogger to share their point of view, experience, or opinion on a specific topic?

    I’m looking forward to both exploring this possibility and reading more of your posts.

    Thanks again for this very insightful post, and have a wonderful week!

    In Christ, Miranda

    P.S. As a member of the Compassion bloggers network, I wanted to say congrats on heading to Uganda in January!

  • http://www.indo11.com/ Rima Mar

    Guardiola Inginkan Perubahan untuk Timnya

    Berita pertandingan sepak bola
    terkini dari agen sbobet terbaik indo11.com – Bayern Muenchen
    harus menunggu hingga menit ke-63 untuk menaklukkan VfL Wolfsburg dalam
    pertandingan pekan ke-7 Bundesliga, Sabtu (28/9/2013). Pelatih Josep Guardiola
    pun mengingatkan Philipp Lahm cs tentang perlunya sejumlah perbaikan. Apalagi
    pada tengah minggu ini, Die Roten akan melawat ke Etihad Stadium untuk
    menghadapi Manchester City pada matchday kedua Liga Champions. Sementara akhir
    pekan depan, mereka akan bersua Bayer Leverkusen.

    Bayern sebetulnya mendominasi laga dan menciptakan peluang untuk meraih
    kemenangan lebih dari 1-0. Namun, kiper Wolfsburg Diego Benaglio mampu menjawab
    kepercayaan rekan-rekannya. Hasil ini kontras dengan dua pertandingan Bayern
    sebelumnya. Pekan lalu, Bayern menggulung Schalke 04 4-0 di Veltins Arena, lalu
    menggulung Hannover 4-1 di DFB Pokal.

    Agen judi online
    indo11.com – Dengan kemenangan
    tersebut, Bayern masih menempel Borussia Dortmund di peringkat kedua klasemen
    sementara Bundesliga. Kedua tim mengumpulkan poin sama, namun Bayern kalah
    selisih gol dari Die Schwarzegelbe.

    Sumber
    http://indo11.com

  • http://www.bizwithsocial.com/ Johny Lim

    Thanks for the information about guest posting, hope we can both guest posting on each other blog on day. If you need information on my blog, visit http://www.johnylim.my

  • Carey Ann

    Thanks for the information. It feels a little like jumping off the bridge for me, but I’m game. I started our blog http://pieces-of-the-journey.blogspot.com/ after an extensive trip to the South Pacific and some of my blog ideas don’t fit directly into my own blog. Guest posting could solve that!

  • elena nacci

    Dear Jeff it’s really a great post! Thanks for all the useful tips! I do have a question: when you guest post for someone else you say you link to the guest post in your blog and then also share it on the social networks; well, don’t you think that it can affect your blog’s position on google search engines? Thanks a lot!

  • Ariel Gunawan

    We are also agen bola from Indonesia.. http://blogtaruhan.com

  • Elise B

    Love the post! If interested in me guest blogging on your blog find me at http://combinationforqueens.blogspot.com

  • Anton

    For the sake of this conversation i wanted to stick my 5 cents…
    For all of your motorcycle blog posts hit http://blog.motorzon.net/ we accept free guest posts but we screen them for relevancy and uniqness.

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  • http://www.theblogarticles.com/ theblogarticles

    Excellent Post !!!

  • Gaurav kant yadav

    Good post,thanks

  • http://InternetBusinessHandbook.com/ Christine Draper

    Thanks Jeff, Such a great post on the importance of guest blogging. I recently started a blog at the Internet Business Handbook, called the Entrepreneur Speaks. The whole purpose of the blog was to enable the readers to be introduced to, inspired by and learn from a range of amazing entrepreneurs. At the same time the entrepreneurs have the opportunity to reach a new audience. A win-win situation for all, and I have been amazed by the response. However, you blog post now has me, thinking about where I should be guest posting.

  • http://www.shadeofinfo.com/blog/ Andrew M. Warner

    This post is great. Guest posting IS important especially for building relationships with other bloggers and getting your name out there. I’m in the early stages of doing that and it’s something that I SHOULD have done from the beginning actually. But better late than never.

  • http://www.phpdevelopmentoutsourcing.com/ Aimy Wilson

    Thank you very much for sharing a good post , guest posting is an important part
    of any modern SEO tactic.

  • http://www.fatbit.com/ Sandeep Thakur

    guest post is an awesome trick to increase traffic but most posts are just like spam and day by day search engines become smart. so how to implement guest post in 2014. read at http://fatbitwebexperts.wordpress.com/2013/12/11/guest-blogging-guidelines-for-2014-googles-matt-cutts/

  • Aditya

    Good Content

  • Green Home & Garden

    Want to recommend another guest posts opportunity for the home and garden niche. It’s from Green Home and Garden.

    http://greenhomeandgarden.net/guest-posts/

    There are a few rules to follow to keep out the spam. Another benefit is the site is automatically tied into social networks such as Twitter.

    Thanks.

  • http://www.joota.com/ Nur Joota

    Thank you for educating me on the idea of Guest Posting – my new year resolution is to guest post as much as possible!

  • guptaabhijit318

    Guest posting is an important part of any modern SEO tactic. Guest post is one of the most essential ways to find high traffic. And the steps you provided about how to guest post is really awesome. Thanks for sharing something great like this.

  • SA

    Hi, just awesome… also here’s a place where we can write a guest blog post juts like that… http://www.howto123.info/2014/01/write-guest-blog.html

  • KUSHAL DUTT

    Hi Jeff,

    Thanks for this update. It helps me a lot. Once again thank you very much for sharing this amazing article

    Kushal Dutt
    http://advancedseotutorial.blogspot.in/

  • Carol Ann DeSimine

    Good post. I am looking for guest post gigs but just don’t know how to go about finding them. My writing is geared toward small business owners and creatives who want to go out on their own. I can be contacted through http://www.mybigeyemedia.com.

  • Frank

    I think guest blogging just boils down to giving and receiving. We all love to receive positive things, but not many of us like to give, at least as much as we like to receive. However, giving, especially giving good value, is just a win win for everybody. When bad things happen to people we are quick to judge with the old adage, “Hey, what goes around comes around.” But have you noticed how we hardly use it when something good happens to someone? It’s the same rule whether you get something good or something bad. Why not use this to your advantage? Give as much as you can. You always have something good to give, you, me, we are all definitions of abundance. Although the research isn’t crystal clear, it’s estimated we are composed of at least 24 TRILLION CELLS!! How’s that for abundance! So give, give, give. If you do so, you’ll always receive back more of what you gave, and usually many times more. It doesn’t have to be money, or material things, it can be a blessing, or a good vibe, or a genuine I-sincerely-wish-you-the-very-best. If you’d like ti guest post on my blog, go to http://www.freeselfhelpforyou.com , or contact me at freeselfhelpforyou@gmail.com,

  • svfoxhotmail

    It has been abused according to Google. So penalties will be coming.
    Sam
    http://www.unscramblewords.com

  • John Blaze

    check out my post about movies , games and softwares ! :D

    http://omggeekers.blogspot.com/

  • Matt Cutts dropped the hammer today on people that are guest blogging for links.

    Matt Cutts stated “I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.” Info: http://searchengineland.com/matt-cutts-stick-a-fork-in-it-guest-blogging-is-done-182147

  • SEOptime

    Hello! Your article was good. I do believe that Guest Blogging can either higher your rank and it can also help you. If you are not noticing Niche of Blogs. And if the blog is involved in spamming or not, What do you say?

  • Robert

    I think Matt Cutts made pretty clear what he thinks about guest blogging for SEO-purposes. Nonetheless it is still a viable method to grow your audience and reach new readers. http://www.CrossBlogger.net has taken up on that.

  • Sarah Harris

    I feel that the most beneficial part of guest posting is getting your content in front of new viewers. It’s a great way to build your audience and share your expertise and it helps you build your brand and authority.

    Sarah Harris
    http://guestpostgirl.com

  • danny

    Thank you for educating me on the idea of Guest Posting – my new year resolution is to guest post as much as possible!

    Venusfactorreview.us

  • http://www.michaelofei.com/ Michael Ofei

    Hey Jeff, great article! Quick question, if you have just started a blog, at what point would you recommend guest posting? Would you wait till you had a certain amount of posts on your own site and until you have better developed your voice? Or would you get straight into it? Thanks! Michael

  • kiki
  • http://stuffstress.wordpress.com Retha Burger

    Finally I have found someone who doesn’t blog about blogging and how to make money from blogging. I would love to make money out of blogging and don’t know how to do that yet – but it was so refreshing to stumble upon this blog and find someone with passion for the art of WRITING and people for a change.. Thank you. Greetings from Cape Town, South Africa.

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  • Spook SEO

    Judy, it is such a great thing and your post looks too realistic about the SEO A Photographer’s Guide to Blogging also content marketing is a great thing if you do it is a proper way your content need also if the theme of the post match with the theme of the content it will give you the best audience.

  • Junaid Ahmed

    “Guest posting is dead”, more often this saying have found in many posts. But it’s not so true, reading 7 ways to maximize the value from guest posting made it clear to me. Intelligent posting and using anchor text linking back to your site is still alive to get more traffic and to increase credibility of your website, only if it’s done intelligently. This is found to be a great post to bring high quality internet marketing services to improve lead generation process. Thanks a lot for sharing some great and experienced thoughts of yours.

  • guptaabhijit318

    I am extremely impressed with the view point. Thanks for sharing such useful information in your blog. It is Very cool method for building backlinks to your site and also traffic. Thanks
    a lot for this post!

  • http://www.storieswithoutborders.wordpress.com Hope Onwudinjo- Nwosu

    I will be glad to ‘guest post’ but don’t know how to go about it/begin. I also welcome post on my new blog- http://www.storieswithoutborder.wordpress.com. Useful tips are welcome.

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