Every Writer Needs a Tribe (Have You Found Yours?)

The other day, I had three conversations:

  1. A friend on social media told me she was tired of building a platform and just wanted to write.
  2. Another told me there was no formula for getting published (I believed her because she written over a dozen books); however she did say that attracting a tribe of fans is important.
  3. An established author told me writers who don’t worry about marketing are doomed from the start.
Photo of Kids

Photo credit: Joe Crawford (Creative Commons)

I believe they’re all right. Chances are, if you’re a writer, you can resonate with one of the above worldviews. You’re likely frustrated or tired or maybe even hopeful of this idea of building a tribe. And I want to help clear some things up for you…

You already have a tribe

Tribes are inevitable. You have one, whether you realize it or not.

Tribes are how we live our lives. We are constantly banding together with other people to discuss ideas and share information. Your church is a tribe. Your job is another tribe. Your group of friends is another.

You have a tribe. The question is: Do you know it?

Let’s ditch the jargon and just speak in plain English for a second. A tribe isn’t a fan club or mega, super platform; it’s just a group of people who care about something. And we all belong to a few of those, don’t we?

Choosing to lead is a choice

The scary part of a tribe isn’t finding one. It’s leading one. When I hear about artists feeling worn out by their tribes, it’s usually due to the pressures of leadership. They’re tired of leading (and rightfully so, because it’s hard work).

So when people tell me they aren’t interested in finding a tribe, I wonder if part of what’s motivating them is the fear of being a leader.

Look. Your tribe is forming — it’s out there. Don’t believe me? Google a crazy, random hobby (like ninja monkey training, for example). There’s likely a group talking about it right now.

In a world where connection is now easy and free, it’s not a matter of if the tribe will form, but when. And the real question is this: Will you be brave enough to lead? 

It’s not what you think

Maybe you’ve had this idea all wrong. Leading a tribe has nothing to do with being a celebrity or rock star or anything like that. It’s about digging deep into your craft and finding a way to help people. That’s all it is — you, using your gifts to serve.

If leaders are servants (and they are), then finding your tribe is simply answering a calling. (Tweet that)

It’s taking your vocation to the next level. Because once you step up and decide to lead, you can never go back. From that moment on, you will have people listening — paying attention to your every move.

And all of the sudden, there is a tremendous weight to your words and actions. Which isn’t always easy, but that’s the price we pay to lead. And frankly, it far outweighs the cost of not doing it.

A couple freebies

I hope you’ll take the time to find your tribe and realize that it may not be as much about you as you think. It’s about them, those people who need your words. So go find “them.” If you need some help, here are two offers:

  • Check out Every Writer Needs a Tribe, an eBook collection of some of my favorite posts and pieces on the topic of tribe-building. This week only, it’s free on Amazon.
  • My upcoming course, Tribe Writers, addresses the issue of how writers can find their tribes (both by improving their writing and learning how to spread ideas). You can get the first lesson for free, plus some other stuff, sent to you when you join the email list.

So there you go: two freebies on finding your tribe. Enjoy. And if you get a chance, leave a comment, sharing a little more about your tribe. I’d also love to hear what you’re struggling with.

What does your tribe look like? How do you need help finding it? Share in the comments.

About the Author

Jeff Goins

Writer, idea guy, difference-maker. I help people tell better stories and make a difference in the world. My family and I reside just outside of Nashville, TN. Follow me on Twitter, Facebook, or Google Plus.

  • http://singleofheart.blogspot.com/ Abigail

    Great lessons! The hardest part is wondering if your friends will deign to be part of your tribe. :) Is the course ongoing, because I’ve gotten some of the emails so far, or has it not officially begun?

    • http://goinswriter.com/ Jeff Goins

      Abigail, the emails you’ve gotten are just teasers for the course. FYI: this will be a paid membership site.

      • http://singleofheart.blogspot.com/ Abigail

         Thanks! Also, is there a way to get the free Writer’s Manifesto in a pdf if you don’t have a reader?

  • http://derekgriz.com/ derek griz

    Thanks for this post. Your comments about serving others with writing (in this post and others)  have really resonated with me. Creativity and service have been separate categories in my mind, creativity as something free and almost pointless, service as something harnessed and focused. But your call to bring these together makes total sense, especially as a Christian. Now to figure out how to combine them well…

    • http://goinswriter.com/ Jeff Goins

      it’s something we all have to figure out, Derek. i’m right there with you.

  • Cari Mostert

    Hi Jeff,
    Been following you for a while now and receive your newsletters.  I so agree with what you’re saying.  As an older technophobe, I was blown away by the huge (really huge) resources of the web when I finally joined the party. Using this new,freely available knowledge, I learned to set up a website and started sharing all I’d found…But, the cruncher is I’d never taken the time to build my tribe.  Now, after publishing my first (e)book with another series in the works, I’m trying to start from the back.
    BTW – big fan here (just broke)! I do try to keep up with everything you’re doing and thanks for the inspiration.
    Cheers,
    Cari

    • http://goinswriter.com/ Jeff Goins

      very cook, Cari. thanks for reading!

  • ChadMillerBlog

    No doubt everyone has a tribe. Unfortunately, we have come to expect instant gratification and believe we are entitled to have the super-mega-fan base immediately after we start a blog and sign up with Twitter. We no longer grow organically, but settle for allowing “adder” services find our followers for us.
    Maybe I’m way off base. Maybe I’m missing the big picture. But, I believe slow, organic growth is the norm for developing a truly loyal tribe. The explosive, overnight success is not the norm.

    • http://goinswriter.com/ Jeff Goins

      totally agree, Chad. what’s more, waiting to have certain things makes us value them more.

    • http://twitter.com/JenniferRickert Jennifer Rickert

      I have associated tribe-building with permission-marketing more than anything else. And anything with ‘marketing’ doesn’t always make me go ‘yeeah let’s do it! http://Unlimitedjoys.blogspot.com

  • http://ManDurance.com/ James Dibben

    Thanks for the Kindle book link, Jeff!

    • http://goinswriter.com/ Jeff Goins

      you’re welcome, James. feel free to share it with a friend.

  • Alan

    Jeff, I’m all signed up for your writing course. Do you have an ETA on when it will be ready?

    • http://goinswriter.com/ Jeff Goins

      about ready to launch, Alan. any day now…

  • Andrea Lewis

    Thanks for the Kindle book Jeff. I will definitely leave a review.

    • http://goinswriter.com/ Jeff Goins

      thanks!

  • http://www.pamhogeweide.com/ pamhogeweide

    timely  post. can’t wait for your Tribes  course to  begin. I check my email box everyday and I’m  keeping an eye  out for when  ya holler about  it.  Thanks for serving other writers like  me!

    • http://goinswriter.com/ Jeff Goins

      very soon… :)

  • http://twitter.com/AndeeFlynn Andee Flynn

    Amazing post! I love the way you clearly define that we all already have a tribe and then challenge us to take the lead. Thanks for this.

  • http://www.oikosliving.com/ cherylsmith

    Wow, this? Knocked the cover off the ball for me today. “finding your tribe is simply answering a call.” That’s the part I’ve been missing. Duh! I mean, I work for The High Calling yet somehow the whole idea of Tribe has sounded so non-Jesus like. (Sorry Seth!)

    Yet at the core, I know it’s the piece I have to really figure out to move forward. 

    Thank you for this, Jeff. You speak words of Truth. 

    • http://goinswriter.com/ Jeff Goins

      my pleasure, Cheryl.

  • Meg R

    Jeff, how did you know this is exactly what I needed to explain my confusion?  In creative writing it was called our ‘audience’ and we had no idea who they were either, or where to find them.  I always imagined myself standing at a podium giving a lecture and this terrified me.  Being the ‘star’ did come to mind and that made me extremely uncomfortable, so I have been revising forever to figure out what its all about.  Serving people thru writing what they are already looking for, makes working with a tribe so much more do-able (hate that phrase, but it works here) plus creativity in the Christianity that my work always expresses is now the focus.  Thanks, it might take me a while but eventually I get it. 

    • http://goinswriter.com/ Jeff Goins

      :)

  • http://tdhurst.com/ tdhurst

    If most are your tribe members privately, not publicly, support you, does that even count?

    • http://goinswriter.com/ Jeff Goins

      maybe. does it count for you?

      • http://tdhurst.com/ tdhurst

        No. Unless people are rich, silence is pretty worthless.

  • http://christianfantasywriter.com/ Sarah Hood

    I’m working on finding mine. I just started my blog a couple weeks ago, so I don’t expect it to happen overnight. I think the key is to have a plan in place, be willing to do the work and be generous, and to be patient.

    • http://goinswriter.com/ Jeff Goins

      yep. plans are good. just be flexible to a few surprises.

  • soulstops

    hmm, what does my tribe look like? I guess it would be people, who are also seeking a closer relationship with God…going deeper beyond the surface acts of obedience…feel like I am still new to blogging, and I have so much to learn…thanks, Jeff, for asking, and sharing your insights :)

    • http://goinswriter.com/ Jeff Goins

      my pleasure. thanks for reading.

  • http://InkyJazz.com/ Bridget

    Thanks for the reminder that leadership is servanthood.  It’s simpler (and more meaningful) to think about how we’re equipped to serve than how we can amass a crowd of followers.

  • http://samanthatoday.com/ Samantha Holland

    I must be part of your tribe because this post resonated with everything I’ve been wrestling with lately. I’ve been thinking a lot about whether or not to market my writing, how “fake” I feel trying build a platform, and how there isn’t a formula for success even if I do try my hardest. Thanks also for the ebook; just picked up a copy!

    • http://goinswriter.com/ Jeff Goins

      you’re welcome, enjoy! and there is no formula, except this: help people. it’s its own reward.

  • http://intentionaltoday.com/ Ngina Otiende

     Wow Jeff, I have never linked fear of finding a tribe to fear of leadership. It makes super sense  :)

    I enjoy leading – so keeping this perspective just makes it easy for me. I have associated tribe-building with permission-marketing more than anything else. And anything with ‘marketing’ doesn’t always make me go ‘yeeah let’s do it!’

    Leadership on the other hand is my kind of thing.

    great thoughts!

  • elaineolsen

    Trying again to leave a comment… ~elaine

  • http://www.peaceforthejourney.com/ Elaineolsen

    Testing to see if this comment shows up…

  • http://twitter.com/AmberZaccagni Amber Zaccagni

    If leaders are servants (and they are), then finding your tribe is simply answering your calling.” –  Thank you and Amen!!! That is all :)

  • Lucia B Fernandez

    I do have a challenge. I write for teenagers. YA lit, we could say. I want to help teenagers, and I am writing a novel for them. However, I frequently write on my blog http://www.lulainla.blogspot.com where I share different things: my life in the US as an Argentinean, simple living on a budget (home decor, cooking, fashion) and what I do. I think this might be a complete different tribe, although I am not the best at it (there are other women who are a hundred times better at this whole Home Making – Simple living genre). So… what do I do? I made a facebook page for the blog and get more traffic through it, but still, I don’t feel I have a “tribe” and if I have to form one considering my writing public… how to start?

  • http://twitter.com/MoxieDude Moxie Dude

    I’ve never really thought about it as a “tribe” (maybe I should). For me it’s about connecting with others – individuals. I love to write; am passionate about it. But I also love making connections. Thanks for sharing your perspective. Very insightful :-)

    • http://goinswriter.com/ Jeff Goins

      love that. right on.

  • http://twitter.com/SammieBennett Samantha Bennett

    I love the perspective that tribes are innate and leadership is intentional. Great, great post.

    • http://goinswriter.com/ Jeff Goins

      thanks, Samantha!

  • http://therightvolume.com/ Samantha Livingston

    Absolutely love this. For SO many reasons, but leading and serving have been two words that keep being whispered in my ear. If (aka “when”) I struggle as a trible leader it’s because I get down. I forget leading isn’t just for when I feel bright, shiny, and presentable. Sometimes our best leading happens out of the trenches.

  • http://www.nosuperheroes.com Chris Lautsbaugh

    I have a question. I know guest posting is a great way to build a tribe. I don’t seem to be getting many people linking back into my site from the guest post. I pick up a few each time, but I wonder if there are some tips for getting traffic back to your page from guest posts.

    • http://goinswriter.com/ Jeff Goins

      Where are you guest posting? Not all blogs are created equal.

  • Susan Engebrecht

    I wrote for a hobby – God had other ideas like publication. Publication led to interviews on radio, TV and newspapers – scared the snot out of me so I joined Toastmasters to overcome fear of public speaking. Learned leadership along the way. Didn’t wanna lead – God had other ideas like boards to serve on, writing conference to direct and so much more. I love my tribes, the things we learn together and wonder what other great ideas God may have in mind. He is awsome! 

  • http://plantedoak.wordpress.com/ kris

    jeff, at just the time god’s pressure on me to write increased to unbearable, i came across your 15 day writers challenge and have been following since.  having grown up in papua new guinea, the idea of a tribe only makes sense to me.  in fact, like you mentioned, i already have one.  the hard part was standing up in front of them and “speaking”.   i check in with your site almost daily but today it was after i wrote a post at plantedoak.wordpress.com.  it was about tribes. :) i would be grateful if you’d check out what god’s been ‘push-pinning’ on my heart these last few months.  you were instrumental in me taking the first steps.  your writing continues to be an encouragement to me.  thank you for pursuing it faithfully. 

  • Katie @ KatieTevis.com

    I just started all over again, so I am slowly building my tribe.  You have taught me a lot! I am looking forward to reading your ebook from Amazon. Thanks, Jeff!

  • Anonymous

    Are you able to read the Tribe ebook without having a kindle?

    • http://goinswriter.com/ Jeff Goins

      Yep. Download a free Kindle app here: http://www.amazon.com/gp/feature.html?ie=UTF8&docId=1000493771

  • http://goinswriter.com/ Jeff Goins

    thanks for sharing, Elaine.

  • http://www.jamesprescott.co.uk/ James Prescott

    Had never seen it this way before Jeff – that tribe is already there, that the call to build a tribe is actually to call a lead. In one sense then, the tribe doesn’t get built by us, but almost gets drawn together by us. We call it into being, but it is already out there, waiting to be called. I have often wondered how my creativity and writing can be allied to my call to lead, and how I can lead through my writing/creativity – you have just shown me. Thanks so much for sharing this.

  • Nancy Slocum

    WOW, Jeff!  I loved what you said, “If leaders are servants (and they are), then finding your tribe is simply answering a calling.”  I just posted that on my FB page.  If that doesn’t light a fire under people I don’t know what will.  You had an excellent point about why people choose not to look for their tribe…  that four letter word that stops so many folks in their tracks – F-E-A-R! (especially of becoming a leader).  What we forget is that we never know who is already watching us.  I am finally getting off my duff and answering God’ call on my life to be “A pen in God’s hand giving Love a voice.” I hope to publish my first book  soon.  It’s about how to talk to God in the secret place through journal writing to experience increased intimacy, blessings, and breakthroughs.  Writing it was the fun and easy part because I just wrote what God puts in my heart so it would bless people!  It’s all the social networking, promotion, platform building, and all “the STUFF” that goes with publishing a book and getting it out there that’s overwhelming and daunting at times.  You really helped me by putting everything into perspective.  I’m simply answering a call and  giving my passion and God-given gifts a voice and feet to get it out there, because in the end it’s not about me!  It’s about Him and blessing people!  Thank you, Jeff!

  • Rachel Tripp-Hajji

    I like that ‘everyone has a tribe’!  I started with a tribe of 2; my kids.  Becoming the leader of that tribe gave me the confidence to create a new tribe where daily creative Facebook posts are part of the foundation of our marketing (a gourmet food truck). We have over 1000 people loyally keep up with our page (peanuts- I know- in some circles, but in the small business world it’s pretty cool).  And that tribe gave me the confidence to start two more small businesses…which gave me the confidence to put myself even further out there and write a blog.  It has been just like you say, the tribe was already there for me to discover.  In regards to leadership, I would say the hardest thing about being a leader is the realization that every thing you say and do is being watched.  And no where is that more a terrifying realization than in becoming a parent!

  • Katharine Trauger

    First, please learn: Every good writer should eschew jargon and speak plain English. It helps so much.

    To answer your questions, the people group I am called to reach is: hurting women, women who have been treated unfairly, wrongly.

    This group of women is teeming with manipulators and other fearful ones who do not want two things:
    1. They do not want someone near them, who has been unfairly treated or wronged, to succeed. (Me, for instance.)
    2. They do not want to know the answer for their hurting hearts. They prefer pain to proactivity.

    How do I find them? They do not want this truth. They actively make sure someone else speaks to their groups, someone who can cushion instead of cure. (No one wants amputation for gangrene applied to him, but just bandaids, right? Same for my works–the truth is hard and unfun and everyone resents any type of sugar-coating.)

    Also, what do we do with scriptures such as: Humble yourself under the mighty hand of God and He will exalt you in due time.  Or, May you never boast of anything but . . .

    These Scriptures hold me back. Should I just ditch them along with the jargon?

  • Kelley_WithEagerHands

    The first three things were frustrating for me to read…how do we know what to do then?  I just write posts that I think I would find helpful myself because I figure there is bound to be someone else that might also find them helpful…as for a tribe, I don’t know that I do have one at this point, or that it’s growing at all if I do, but I will keep writing either way!  Thanks for this post!  Too bad it’s taken me forever to read it so the e-book is no longer free! lol!