10 Ridiculously Simple Steps for Writing a Book

Tips for Writing a Book

The hard part of writing a book isn’t getting published. It’s the actual writing. In this article, I offer 10 steps for writing a book along with 10 bonus steps to getting your book done. Books don’t just write themselves, after all. You have to invest everything you are into creating an important piece of work.

Read More

Why the Story of the Starving Artist Needs to Die

Why the Story of the Starving Artist Needs to Die

For centuries, historians believed the great Renaissance master was just another Starving Artist, struggling to make ends meet. Michelangelo himself embraced this image, living frugally and often complaining about money. He once wrote in a poem that his art had left him “poor, old and working as a servant of others.”

But it turns out he wasn’t telling the truth.

Read More

The Secret to Innovative Work: Be Different, Not Better

The Secret to Innovative Work: Be Different, Not Better

Often, we think the way to stand out from the pack is to be better. And sometimes that is the answer: to become an improved version of who you were yesterday, to do what the “other guy” is doing with a few added features. However, this is often a losing strategy, as you are making iterative improvements on someone else’s work. A better way to become world-class at what you do is to change the game completely. Don’t be better; be different.

Read More

Learning to Be Your Own Best Friend: Interview with Matt Kepnes

Learning to Be Your Own Best Friend: Interview with Matt Kepnes

I’ve often wondered what would it be like to be a nomad and travel the world. I did this for a brief time in my early 20s and then stopped, and recently I’ve been falling back in love with travel. I’ve bumped into some really interesting people who have traveled the world. I’ve learned that travel is not so much about the places you go or the people you meet, but instead, it’s about the person you become.

Read More

Don’t Build an Empire, Find a Few Friends Who Care

The best marketing you can do for your work is not to build an empire, but to find a few friends who care. We all want to reach the masses and see our work get into the mainstream. We want to have an “impact.” But the only way to reach the many is to first reach the few.

This is all marketing is: Finding a handful of misfits who appreciate your work before anyone else does, then giving those people the tools to help spread the message. The way we get a Harry Potter, Apple Computer, or Amanda Palmer is not by trying to reach everyone all at once. Quite the opposite in fact.

Read More

Why You Need an Email List Now

Why You Need an Email List Now

You need an email list. It’s just that simple. If you want to write a book that sells thousands of copies or more, you need people paying attention to your work. If you want your message to spread, you need people’s permission to communicate with them. And if you want your words to change something, then you need an audience.

Read More