Goins, Writer

On Writing, Ideas, and Making a Difference

Why the Story of the Starving Artist Needs to Die

Why the Story of the Starving Artist Needs to Die

For centuries, historians believed the great Renaissance master was just another Starving Artist, struggling to make ends meet. Michelangelo himself embraced this image, living frugally and often complaining about money. He once wrote in a poem that his art had left him “poor, old and working as a servant of others.”

But it turns out he wasn’t telling the truth.

What Copywriting Really Is: Interview with Ray Edwards

What Copywriting Really Is: Interview with Ray Edwards

Have you ever had an idea you wanted to share, a story you wanted the world to hear, or conviction you wanted other people to have, as well? Well, believe it or not, that makes you a copywriter.

Copywriting, it turns out, has nothing to do with trademarks. It is the art of effectively persuading your audience to take action through the written word. And today’s guest on the show is an expert at it.

Why Every Writer Needs an Email List

Why Every Writer Needs an Email List

Every communicator wants her message to be heard. Every creative wants his art to be appreciated — right?

But so many writers and artists don’t get the attention they deserve. Why? Because they neglect the single-most important element to building a tribe.

They forsake one simple, but essential online marketing asset:

How to Turn Your Greatest Insecurities into Your Greatest Assets: Interview with Brett McKay

The Art of Manliness Today: An Interview with Brett McKay

Often what we create in art and in life stems from our early influences, and this is true for our guest today Brett McKay. Brett is the founder of The Art of Manliness, a web site he describes as a men’s lifestyle magazine that helps men become better men in all aspects of life from being husbands, fathers, citizens, community members, etc.

Brett started The Art of Manliness because, in part, of his grandfather’s influence. One of his favorite childhood memories is going to his granddad’s farm in New Mexico and spending time with his grandfather. His granddad was a jack of all trades, but master of many. He was a curious man who continued learning about the world around him and in the people in it until he died at the age of 101.

How to Build a Blog Site from Scratch

How to Build a Blog Site from Scratch

Over the years, I’ve built over a dozen blogs, many of which were built the wrong way, unfortunately. Which required me to go back and start over.

Eventually, I learned that building a blog is a lot like building a house. Minus the fact that building a house is way more difficult and labor intensive and, oh yeah, super expensive.

A Six-Part Framework for Writing Better Sales Copy

A Six-Part Framework for Writing Better Sales Copy

If you want to sell more of your products and services, or even simply sell more people on your ideas, you must learn the basics of the art of copywriting. But what is copywriting, really? One of my favorite definitions was given by a man named John E. Kennedy, back in 1904. Kennedy defined advertising (and copywriting) as: “salesmanship in print.”