Goins, Writer

On Writing, Ideas, and Making a Difference

148: How to Become a Prolific Writer and Publish Over 200 Books: Interview with Jerry B. Jenkins

148: How to Become a Prolific Writer and Publish Over 200 Books: Interview with Jerry B. Jenkins

Writing your first book is like running a marathon. When it’s finally over, you’re equally excited and exhausted. You might even be a little sick (of your book). Now, imagine doing that almost 200 times.

With my fifth book getting ready to release this summer, I can barely fathom the level of discipline and creativity required to produce 20 books in a lifetime, let alone a couple hundred.

The Most Important Marketing Decision You’ll Make as an Author

How to Title a Book: The Most Important Book Marketing Decision You'll Make

While working on my latest book, I hired media strategist Ryan Holiday to help me promote it. But when i did that, he asked for something I didn’t expect. He asked to see the manuscript.

“Why?” I asked.

“Because,” he said, “once a book is finished the marketing is done.”

3 Proven Book Marketing Tactics that You Should Probably Avoid

3 Proven Book Marketing Tactics that You Should Probably Avoid

You finally emerge from the dark jungle of self-doubt and the tangled undergrowth of self-loathing that is the typical interior landscape of writing your book (it’s not just me, surely?)

Congratulations! Your “pub date” is inked on to the calendar and it’s exciting to think of this artifact, crafted in the smithy of your soul, out in the world at last.

Until you realized what you’ve always known. Creating the book is easy compared to figuring out how to market and sell the thing.

147: Spike Your Creativity by Sleeping Smarter: Interview with Shawn Stevenson

147: How to Spike Your Creative Output: Interview with Shawn Stevenson

The irony of the phrase “I’ll sleep when I’m dead” is that if you deprive yourself of sleep, you’ll be dead sooner. And when you’re dead, you’re not sleeping. And you’re not writing either.

For whatever reason we have a tendency, creatives in particular, to default to sacrificing sleep at the altar of our work before anything else. God forbid we binge watch Netflix less or stop bringing our smartphones to bed.

The trouble is, we’re doing more harm to our health and our creativity by burning the candle at both ends than we realize.

Is Your Idea Any Good? Here’s How to Tell…

Is This a Good Idea? Here's How to Tell...

How do you know if something is a good idea? Do you trust your gut? Ask other people? When is the right time to go all in a creative endeavor?

For the longest time, I misunderstood how this worked. I thought brilliance was a crapshoot. You either got lucky or you didn’t.

I figured it was a product of throwing as many things against the wall as possible and just seeing what stuck. And I assumed the best thing for me to do — if I wanted to come up with some brilliant idea — was to keep “throwing” things.