Goins, Writer

On Writing, Ideas, and Making a Difference

Blogging Is a Serious Business

Blogging is a serious business

Let's get serious with our blogs.

There are all kinds of blogs on the web.

Christian blogs.
Atheist blogs.
Dog blogs.

Blogs about married life.
Blogs about auto repair.
Blogs about Mickey Mouse or soda pop or your hometown.

With the plethora of blogs on the Internet, it’s easy to not take them seriously. If you’re not careful, it’s easy to not even take your own blog seriously sometimes.

I mean, it can all be a little ridiculous — can’t it? But with all those goofy and outlandish blogs in cyberspace, that doesn’t undermine the potential power of the medium.

There are also very reputable blogs.

Leadership blogs.
Motivational blogs.
Resource blogs.

Blogs on life and meaning and purpose. Blogs about making a difference.

There are blogs that influence people’s everyday choices and blogs that make a lot of money or even have an impact on public policy.

It’s time to start taking your blog seriously

That doesn’t mean you can’t tell jokes or be lighthearted or that you have to start blogging every other hour. You don’t have to try to make money with it (but you can if you would like to). You don’t even have to write life-changing content on your blog all the time.

You just have to have something worth saying. If you do, you’ll change lives — I’m sure of it.

The beauty of a blog is it gives you a platform to share your message. Slowly. Over time. Again and again. Gaining trust and influence each time you do. (This is, just to remind you, all for free.)

So why don’t we take blogging seriously?

Why don’t we treat this craft with more care?

Because we’re lazy. And selfish. And insecure.

We question the validity of our message and who in the world would want to hear us speak. But here’s a startling epiphany:

Your blog doesn’t have to be about you. It can be about everyone else. It can be about a great idea or a remarkable concept. It can be about how to change the world or what would make people’s lives better.

We take the existence of blogs for granted right now, so this fact may escape us:

Blogging is pretty amazing… when you stop and think about it.

Blogging makes anyone a broadcaster

Everyone is now a journalist. Everyone is a political pundit. Everyone is now a reviewer of… whatever they’d like to review.

At least, everyone can be. Everyone now has the opportunity to be heard — to promote an agenda, to start a conversation, to make change. With the opportunity to make such an impact, why wouldn’t you take such a practice seriously?

It’s your blog — do with it what you will. But please don’t treat it like a joke. It’s not. It’s serious. And you have something to say. So speak. And do so with intention.

What needs to change right now about how you approach blogging?

About Jeff Goins

I am the best-selling author of five books, including the national bestsellers The Art of Work and Real Artists Don't Starve. Each week, I send out a free newsletter with my best tips on writing, publishing, and helping your creative work succeed.

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