The problem with a (personal) brand is it’s an idea, a distillation of a concept that is interesting and attractive to a certain group of people for a certain period of time. But then you change, and you have to keep selling the same thing to a world that wants you to be what you were. So what do you do then? Well, that’s when life really begins.
EP 22: Beyond the Brand
Years ago, I met a famous podcaster and introduced myself as a blogger. The first thing he said was, “People still do that?” This was 2015. At the time, I took offense...
One of the things I’ve learned about writing is that you can’t honestly write what you are unwilling to live. At first, this might seem preposterous. After all, J.R.R&...
I wake up to birdsong and soft light washing in through a window that no curtain can cover. I drink coffee and read a book, easing into the day. Work starts with an in...
