Goins, Writer

On Writing, Ideas, and Making a Difference

3 Ways Guest Posting Can Help Grow Your Online Audience

Bonus: Click here to download a free eBook and two videos sharing how I’ve used guest posting to grow my blog and how you can apply the same tactics to grow yours too.

These days, I’m writing guest posts like a madman. More than I ever have, in fact, in over six years of steady blogging. In addition to my commitment to regularly posting on this blog, it’s quite an investment of time. So why bother?

I believe guest posting is the single most important strategy for growing your blog readership and platform. Allow me to explain…

What is guest posting?

First things first: let’s define our terms. “Guest posting” means writing and publishing an article on someone else’s website or blog.

I offer this on my own site (occasionally) and do it quite a bit on other blogs with audiences that I want to speak to. It’s a great way to connect with new readers and get your name out.

But for the longest time, I overlooked this essential discipline for growing a popular blog. I wish I hadn’t. And I hope you won’t.

Free download: Once I caught on, I used guest posting to get over 10,000 subscribers in 18 months. I’ve put together a couple of videos and a downloadable eBook to show you how. Click here to download them now.

There are three reasons why guest posting is such a key strategy for every blogger to build their online influence:

Guest posting builds relationships

Bloggers need good content. By being a good guest blogger and adding value to someone else’s blog, you’re going to build relationships with other bloggers.

Bloggers make up a large percentage of conversations happening on the Internet, especially on social media sites like Facebook and Twitter. They can be tremendously influential. Which makes them good friends to have.

By making friends with other bloggers through guest posting, you’re going to grow your influence in the realm of social media, which will ultimately lead to more blog subscribers.

Guest posting is great for search engines

The one non-negotiable you should have for guest-posting is this:

The host blogger must include a link to your blog in the post somewhere (usually at the beginning or end).

Over time, these backlinks will raise the value of your blog to search engines, making your content easier to find via Google, Yahoo, Bing, and others.

Guest posting introduces you to new people

Perhaps, the best part of guest posting is that it allows you to enter an already-established community, and share your message. It allows you to connect with new people, which can ultimately benefit you, if you do it right.

If you’re adding value to the discussion, you’re going to see that convert over time to more readers, fans, and followers. Conversely, if all you’re ever doing is asking or selling, you may end up famous, but with a reputation you don’t want. (You don’t want to be “that guy” who’s hawking his own agenda.)

Add value. Help people. Be patient. And over time, you’ll win.

What about people guest-posting on your site?

I’m also a fan of allowing other people to guest post on my own site from time to time. You should consider offering guest posting on your blog, too (if you don’t already).

If you’re asking for opportunities to guest post on others’ blogs, this just makes sense. It allows the relationship you’ve developed with the host blogger to be mutual.

Some bloggers will even blog about their guest post and link to it from their own blog (giving you some great link juice). Personally, I’m a fan of this practice.

The first rule of being a good guest

When I guest post for someone else, I do the following:

  • Link to the post from my blog
  • Promote it on Twitter (several times)
  • Share it on Facebook
  • Thank the person
  • Stick around and respond to comments on the post

While not everyone does this, it’s not a bad idea. However, this is important: If you have to choose between getting people to guest post on your site or guest posting elsewhere, do the latter. It’s always better to get your name out into new communities.

Guest posting matters

According to my friend, Mike the Search Engine Guru, when it comes to SEO, guest posting on other sites is five times as valuable as creating new content on your own site. (So long as you get the backlink.)

Whether that’s precisely true or not, I don’t care. (Although, Mike is not an imprecise kind of guy, so it probably is.) The point is that this is an excellent strategy for extending your reach and boosting your reputation online.

Plus, if you’re a writer wanting to land more “traditional” publishing opportunities, this is a great first step to eventually getting your writing featured in news sites, magazines, and other publications.

If you aren’t satisfied with your blog traffic but aren’t posting on other people’s blogs, you don’t have much to complain about. Start guest posting today, and see your influence grow.

Now what?

Right about now, you’re probably saying “OK, Jeff. I believe you, but now how do I do it?

Don’t worry, I’ve got your back. I’ve recorded two videos and put together a downloadable eBook to show you how to land guest posts and grow your blog. Click here to check them out.

Guest Posting - Keyboard

Photo credit: John Ward (Creative Commons)

About Jeff Goins

I write books and help writers get their work out into the world. I am the best-selling author of four books, including The Art of Work. Each week, I send out a newsletter with free tips on writing and creativity.

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  • Hi Jeff,

    I started guest posting about 3 months ago. I agree, it’s defintely a great way to start getting your name out there. When you first start a blog, no one knows you.

    We all know how challenging it can be to start building your own audience. So when you start using other people’s more established platforms to help you get your name built up, it’s definitely a great way to get started.

    It does take some time to be able to get accepted on the bigger blogs. However, if you take the time to comment and share their content, eventually people will start approaching you to guest post on their blog.

    I’ve had this happen to me once so far. It’s nice and definitely saves you time from having to find people to guest post for.

    Thanks for sharing these tips, have a great day 🙂


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  • Guest blogging is very helpful when it comes to build reputation of your website and fetch genuine traffic. But how you do it is most important, should be relevant and of value.

  • Rituraj Sengar

    Back in the way Guest posting was very popular way of getting traffic. But now 90% of people use it for links and not traffic which has degraded its value.
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  • Hi Jeff,

    I stumbled upon your blog when I was researching guest posting. I’ve actually been writing 3-4 guest posts per month.

    I love it and while it does take a lot of time, I am noticing a difference on my blog. I don’t do it for SEO purposes although it is nice when the blogger does an introduction and introduces you to their readers.

    I still get nervous whenever I reach out to someone for a guest posting opportunity. However, like you, I think that it’s an important strategy for blog growth.

    Especially, when your blog is so new and hasn’t built up trust with the search engines. You can use guest posting to introduce you to new readers and over time those guest posts will increase your blog’s trust and the organic traffic will start to come.

    Thanks for sharing these tips, it’s time to put my guest posting into overdrive.

    Have a great day 🙂


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  • Apart from Guest posting, everyone should tend to analyse benefits of SEO. However, I agreed that the SEO is a skill that takes time and can sometimes make you little bored, but a quick research of keywords is right before posting. Getting how to implement SEO strategies correctly with your niche takes time and research. In case, talking about the benefits of SEO, search optimization is nothing but the Marketing, is to get your content availability & findability to users from search engines…

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  • Hi Jeff,

    Well ,I feel more and more people should do it as it helps in interacting with like minded
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    that we can grow targeted traffic, search engine ranking along with
    quality back links.

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    Great article and great advice.. I’ve never done guest posting before this article is such a big help!

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