3 Ways Guest Posting Can Help Grow Your Online Audience

Bonus: Click here to download a free eBook and two videos sharing how I’ve used guest posting to grow my blog and how you can apply the same tactics to grow yours too.

These days, I’m writing guest posts like a madman. More than I ever have, in fact, in over six years of steady blogging. In addition to my commitment to regularly posting on this blog, it’s quite an investment of time. So why bother?

3 Ways Guest Posting Can Help Grow Your Online Audience

I believe guest posting is the single most important strategy for growing your blog readership and platform. Allow me to explain…

What is guest posting?

First things first: let’s define our terms. “Guest posting” means writing and publishing an article on someone else’s website or blog.

I offer this on my own site (occasionally) and do it quite a bit on other blogs with audiences that I want to speak to. It’s a great way to connect with new readers and get your name out.

But for the longest time, I overlooked this essential discipline for growing a popular blog. I wish I hadn’t. And I hope you won’t.

Free download: Once I caught on, I used guest posting to get over 10,000 subscribers in 18 months. I’ve put together a couple of videos and a downloadable eBook to show you how. Click here to download them now.

There are three reasons why guest posting is such a key strategy for every blogger to build their online influence:

Guest posting builds relationships

Bloggers need good content. By being a good guest blogger and adding value to someone else’s blog, you’re going to build relationships with other bloggers.

Bloggers make up a large percentage of conversations happening on the Internet, especially on social media sites like Facebook and Twitter. They can be tremendously influential. Which makes them good friends to have.

By making friends with other bloggers through guest posting, you’re going to grow your influence in the realm of social media, which will ultimately lead to more blog subscribers.

Guest posting is great for search engines

The one non-negotiable you should have for guest-posting is this:

The host blogger must include a link to your blog in the post somewhere (usually at the beginning or end).

Over time, these backlinks will raise the value of your blog to search engines, making your content easier to find via Google, Yahoo, Bing, and others.

Guest posting introduces you to new people

Perhaps, the best part of guest posting is that it allows you to enter an already-established community, and share your message. It allows you to connect with new people, which can ultimately benefit you, if you do it right.

If you’re adding value to the discussion, you’re going to see that convert over time to more readers, fans, and followers. Conversely, if all you’re ever doing is asking or selling, you may end up famous, but with a reputation you don’t want. (You don’t want to be “that guy” who’s hawking his own agenda.)

Add value. Help people. Be patient. And over time, you’ll win.

What about people guest-posting on your site?

I’m also a fan of allowing other people to guest post on my own site from time to time. You should consider offering guest posting on your blog, too (if you don’t already).

If you’re asking for opportunities to guest post on others’ blogs, this just makes sense. It allows the relationship you’ve developed with the host blogger to be mutual.

Some bloggers will even blog about their guest post and link to it from their own blog (giving you some great link juice). Personally, I’m a fan of this practice.

The first rule of being a good guest

When I guest post for someone else, I do the following:

  • Link to the post from my blog
  • Promote it on Twitter (several times)
  • Share it on Facebook
  • Thank the person
  • Stick around and respond to comments on the post

While not everyone does this, it’s not a bad idea. However, this is important: If you have to choose between getting people to guest post on your site or guest posting elsewhere, do the latter. It’s always better to get your name out into new communities.

Guest posting matters

According to my friend, Mike the Search Engine Guru, when it comes to SEO, guest posting on other sites is five times as valuable as creating new content on your own site. (So long as you get the backlink.)

Whether that’s precisely true or not, I don’t care. (Although, Mike is not an imprecise kind of guy, so it probably is.) The point is that this is an excellent strategy for extending your reach and boosting your reputation online.

Plus, if you’re a writer wanting to land more “traditional” publishing opportunities, this is a great first step to eventually getting your writing featured in news sites, magazines, and other publications.

If you aren’t satisfied with your blog traffic but aren’t posting on other people’s blogs, you don’t have much to complain about. Start guest posting today, and see your influence grow.

Now what?

Right about now, you’re probably saying “OK, Jeff. I believe you, but now how do I do it?

Don’t worry, I’ve got your back. I’ve recorded two videos and put together a downloadable eBook to show you how to land guest posts and grow your blog. Click here to check them out.

Guest Posting - Keyboard
Photo credit: John Ward (Creative Commons)

990 thoughts on “3 Ways Guest Posting Can Help Grow Your Online Audience

  1. Thank you Jeff! This post has really saved me lots of time searching for Guest-Blogging and Guest-Posting. 🙂

    Key take-away:
    – Guest Posting also builds relationships.


  2. Thanks buddy for such a great info. I m also working on blog and find good ways to increase my visitors.

  3. Thanks for wonderful article. it will help every one for marketing their websites,Blog,Facebook etc. anybody help me for promoting my website?
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    Waiting for your reply

  4. Hello Jeff,
    I like your post. It is really worth it to read you post. Although I like your complete post the point which I find appealing most is linking back to your own guest post. I think this is really amazing to increase and show your exposure.


  5. Great post from start to finish on guest posting or more. Hey check out my website if you want to guest post anytime.www.justc4urself.com

  6. Jeff, You are so right. Guest posting is a a great way to not only drive traffic from the article itself but it helps build quality back links, especially if you are writing for a high PR site. I was doing 2 to 3 guests post per week and my traffic shot through the roof. I have since slowed down as my schedule has changed, but I still do at least 2 guest posts per month.

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  8. Hi Jeff,

    Thanks for this informative post. Yes, guest posting has been an awesome strategy to not only build relationship with a new audience but to also build authority link.

    When guest posting, I try to do that on authority sites, that’s sites with high DA than mine. But for a couple of times now, I have not been able to guest post. Soon I will go back to it.

  9. Guest posting is a great way to grow audience. Currently am accepting guest posting for my finance blog. You will have a chance to put a link directing to your blog. Investing and online trading guide and related tips.

  10. Really awesome list and all the mentioned blogs are really informative. We are also allow Guest Blogging. I’m wondering if you can review and add our site http://regentseo.com/write-for-us/ in you great list. It’s free and fresh. This site talk about SEO, WP, Make money and hosting. A blogger can directly write their post on our WordpPress platform. I hope it would be a great addition.

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  12. Great article! I’ve Benn thinking of blog posting for my website http://techrevonline.com and only question that remains is , is it still valuable to post in another blog with another theme? for example my blog is on technology and post in an ebook blogger.

  13. Indeed, I should have used guest posting to increase traffic to my site.. I have once before and I used commenting too. And yes, its effective though it takes time. In online world, its better to build relationship first before reaping tons of traffic and this post show that guest posting is very effective. Thanks for the info.

  14. Guest posting is a really great thing. It can help you to promote your blog in a cheap way. BUT you have to be careful with guest bloggers. I receive hundreds of blog posts to my site which are 100% plagiarized! How awful it is. Thank God I always check articles in a tool like Unicheck https://unicheck.com/before publishing it. So be on the alert, don’t trust people you don’t now and don’t let them make a fool of you.

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