Goins, Writer

On Writing, Ideas, and Making a Difference

Here’s a Simple Way to Get People to Care About What You Create

There’s a question every person is asking when they pick up your book, glance at your website, or consider buying your product. And it’s something we creators don’t often think about.

Photo Credit: Ian Sane via Compfight cc

Photo Credit: Ian Sane via Compfight cc

“What’s in it for me?”

This is what every reader, every, audience member, and every prospective customer is thinking. And the best thing you can do to share a message that connects, is to answer that question before they ask it.

In other words, make your work so valuable that sharing it is a no-brainer. Some examples include:

  • Offering an eBook that you could charge for and instead give it away to anyone who signs up for your email newsletter.
  • Spend an entire year (as I did) being as generous as you possibly can be to whatever readers you have, without asking for a thing.
  • Offer the first 15 minutes of a coaching or counseling session for free so that potential clients can see the clear value you offer.

Instead of making it about you, make it about them.

A funny thing tends to happen when we take this generous approach with our creations: When you make it about them, they’ll make it about you.

You know this already, of course. You just need to apply it. You’ve heard that people won’t care about you until you’ve shown them how much you care. The same is true here. We have to discipline ourselves to not be selfish, to open up our hands and not be stingy with the world.

I think you just might be surprised at the response you get.

To see exactly what I mean, watch this video (and don’t miss the other two in this free series I’m doing): Check it out.

What could you share with your audience? Tell me in the comments.

About Jeff Goins

I am the best-selling author of five books, including the national bestsellers The Art of Work and Real Artists Don't Starve. Each week, I send out a free newsletter with my best tips on writing, publishing, and helping your creative work succeed.

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