Goins, Writer

On Writing, Ideas, and Making a Difference

Simple Tips for Introducing Innovation to Your Organization

Everyone wants to innovate. Everyone wants to be Google or Apple. But everyone isn’t.

Why not?

I have spent the greater part of the past four years learning how to be a marketer. With a recent role transition, I’m putting on my student’s hat again. This time, to learn a new skill: innovation.

How to make your organization more innovative

Companies like Apple, IDEO, and Behance know that innovation is a holistic process, including everything from your schedule to your office furniture.

My guest-post on Kenny Silva’s blog today tracks my journey of learning about business innovation and how your organization can be more innovative. I’ve looked at innovative and creative companies like Apple, IDEO, and others and captured these six simple innovation practices:

  1. Make room.
  2. Get organized.
  3. Use your eyes.
  4. Ship and tweak often.
  5. Anticipate problems.
  6. Include outsiders.

The post can essentially be summarized in this excerpt:

The whole goal of innovation is this: Fail fast. Read that again. If you don’t get anything out of this article but that one idea, then you didn’t waste your time reading it. You must ship; you must fail your way to success. And if you’re going to stand against your competitors, you’re going to have to do it quickly.

I’m sure I’ll continue to learn more as I go (as I did with marketing), but that’s what resonates with me so far.

Before sending you over to Kenny’s post, I’ll say one thing: Innovation must start at the top.

If you don’t have high-level buy-in, it’s going to be hard, if not impossible, to introduce innovation to your business or organization. Start there.

Okay, now go read and comment on the full post: 6 Tips for Innovating Like Apple, Ideo, and Behance

What tips for being more innovative do you have?

Recommended Reading: Big Innovations Question the Status Quo [Fast Company]

About Jeff Goins

I write books and help writers get their work out into the world. I am the best-selling author of four books, including The Art of Work. Each week, I send out a newsletter with free tips on writing and creativity.

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  • Loved this, Jeff!

  • Evan

    Man- this blog just freakin’ rocks! The funny thing is, whenever I rely on the Lord instead of my own creativity, these strategies you’re constantly honing in on just seem to evolve naturally.

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  • Innovation is good. Thanks for sharing these basic tips. We’ll try to make them work.

  • Nice post! I like your principle, that you must fail first  in order to succeed, and I agree that Innovation starts with failing.  

  • For me, Innovation is part of Quality.  So Innovations must really start from the top because in Quality it is recommended that you must do it right the first time.

  • Rollo

    Nice read!
    I would also write about:

    – an inspiring workspace
    – to employ the right people
    – to support individualism
    – Integration during dining 🙂
    – to organize competitions
    – to change things constantly
    – to experiment and don’t be afraid of failures
    – to provide flexible working hours

    More ideas: https://challengerocket.com/knowledge-database/how-to-make-your-employees-have-innovative-ideas-4-useful-methods.html