Hey there! Thanks for checking out my guest post on Problogger.
That was a lot of fun to share. For secrets on successful product launches, check out the list of expert advice below.
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And here are the secrets I promised…
Serve Your Audience
The secret to six-figure launches is simple. Create valuable, free content CONSISTENTLY. This will grow an audience. Engage the individuals in that audience with the most powerful question one can ask…'What are YOU struggling with?' Listen. Their pain points, obstacles, struggles will pour out. Now YOU…their leader…are tasked to create the SOLUTION. It is your obligation to do so. It is also your obligation to charge a premium for it, because if you are going to create a viable business that will continue to serve others, you cannot be shy about generating revenue. This is the exact method I used to turn Podcasters' Paradise into a community of over 1500 members and 1.3 Million in revenue in less than a year. Take action.
—John Lee Dumas, Entrepreneur On Fire
Use a Waiting List
The waiting list is really the key to how easy it is to sell the Den — I just told them it was open and sold 230 slots recently with a couple emails. That list allows me to plug the Den harder to only the people who’re interested, rather than bugging my whole blog list. Everyone should have a waiting list for anything they offer when it’s not on sale — pure gold.
—Carol Tice, The Writer's Den
Leverage Other Audiences
I started doing six-figure launches after about two years of working hard to build relationships, first through lots of guest posts, then by publishing my book, and then through a lot of small, one-off joint ventures. The key to the big launches is the groundwork that goes into building the relationships that make it happen.
—Danny Iny, Firepole Marketing
Call People to Action
Make SURE that you are empowering your audience to make a decision. Otherwise they will decide to decide later and that’s really no decision at all.
—Carrie Wilkerson, The Barefoot Executive
Just Do It
The best advice for a launch is to do one. Even if it doesn't go as planned, you'll learn far more doing it than you will “thinking” about it. Plus, the truth is, launches never go exactly as planned. Some of our best ideas have come when our backs were against the wall.
Stu McLaren, Wishlist Products
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