As a writer first begins creating content, they quickly discover that narrowing the topic increases the growth of their audience. While writing for everyone is the quickest path to oblivion, niching down too far might get you stuck in the weeds.
This may shock you, but I don’t want to write about writing forever. I want to earn your trust as a reader and have the freedom to write about a variety of things. I am a writer and I’ve got my whole life to do this and explore new ideas.
None of us are one-dimensional. The challenge is what to do as you continue to develop as a creative. How do you embrace change without leaving your audience behind?
Many entrepreneurs get struck with a big idea and make the mistake of isolating themselves from two very important groups of people. Their customers and their team.
The trouble with creating in a vacuum is you have no clear understanding of what your customer needs. If you want to add value to your audience you must listen to them.
Pay attention to what people ask you for. And give it to them.
One of the great advantages of technology is anyone with something to say can broadcast it to the world. The disadvantage is that it’s more difficult to stand out.
In the digital age, information is a commodity. With over 400 hours of video uploaded to YouTube every minute and over 260 million blogs in the world, how can creatives and entrepreneurs generate content that rises above the noise?
The answer is relatively simple, but by no means easy. Bob Burg figured it out and sold half a million books sharing a parable to explain the concept.
Listen in as we talk about how giving isn’t just a good way to live your life, it’s a great way to advance your career and why generosity is a strategic advantage in a free market economy.
If “leaders are readers” holds true, you’d be four steps ahead of the pack if you read just one book each month. Imagine what your life would look like if you read one book every day.
Reading a book a day sounds crazy, but not only is it possible, it’s one of my personal goals. Right now, I’m trending at 3-4 books a week. And that’s on top of running a business and being involved at home.
How can someone read a book a day without neglecting their work or family? The secret lies in broadening your definition of “read” and embracing multiple formats.
The easy street to greatness doesn’t exist. Contrary to the excuses we make, greatness is never achieved without encountering adversity.
Failure is a cruel professor. We’re told to embrace it and learn from it, but failure comes crashing down out of nowhere and destroys our best laid plans.
One moment you’re a on top of the world, and the next you’re broke and sleeping on your sister’s couch.