Five Tips for Sharing Content on Facebook

Sharing Content on FacebookA friend recently asked me what my “strategy” for sharing content on Facebook was.

I confessed to this person that I stink at long-term strategy (I’m an artist at heart), but have discovered a few tactics that seem to be working well.

These are five tips for sharing content on Facebook that I follow:

  1. Post content directly to Facebook. If you don’t have time to do this, try popular third-party apps to automatically post content (i.e. NetworkedBlogs).
  2. Manually re-post content more than once (per some advice from Byan Allain’s 29 eBook). I do this at night, when people are typically on Facebook more than during the day (at least, my friends tend to be) or I’ll re-share old content that people may have missed. You don’t have to be annoying, but you can be persistent.
  3. Be creative in sharing content to catch people’s attention. Use clever headlines and attention-grabbers.
  4. Never apologize for sharing content. If you have to apologize for it, you shouldn’t be sharing it.
  5. Make sure every post has a Facebook share/like button on it. This is simple, but important; make sure your blog has one of these (go ahead and click it to share this post):

    I also have a Facebook page that I just started so that my blog following can grow beyond my immediate network of friends on Facebook.

Incidentally, I just stumbled on a Hubspot blog post about this that offers some really helpful advice (much better than my own). Here are 10 of Hubspot’s 20 tips to get your content seen on Facebook.

  • Post a variety of content to attract interactions from a higher percentage of your users, raising your affinity score.
  • Focus on positive and fun content on Facebook. Sex sells.*
  • Talk about Facebook – Facebook is the number one most shareable topic on Facebook.*
  • Respond to comments that your fans post on your content to increase the number of interactions per post.
  • Respond to comments that your fans post on your wall to increase your affinity score.
  • Experiment with targeting posts to get a higher feedback score (percentage of impressions that turn into interactions).
  • Post regularly, but not too frequently (more than once a day) to give each post a good chance of gaining traction.*
  • Post content outside of main work hours – Facebook users interact more when they’re off the clock.*
  • Include images on blog posts you publish to create a more eye-catching post.
  • Don’t forget to write an appealing meta description for any links you post, because Facebook automatically pulls this in for links.

Read the rest here: 20 Tips to Get Your Content Seen on Facebook

I also liked this article by Chris Brogan: Facebook So Far

What tips for using Facebook to promote your blog or share your content do you recommend?

27 thoughts on “Five Tips for Sharing Content on Facebook

  1. Nice ideas. I’m a fan of Facebook tips. 🙂

    Here’s my biggest “strategy” for my personal account: I ask questions, almost every day, that people can answer. Like a recent one that got a lot of interaction was, “QUESTION: Marry at 20 or 30? Why?” For a fairly in depth question (most people responded with at least a couple full sentences), it did well with 30+ comments as of now.

    I love to get people interacting with one another, and asking questions is one of the best ways I know to do this on Facebook. And my friends seem to really appreciate it too. If it’s any indication, a friend posted on my wall the other day thanking me for the daily questions. How often does anyone thank someone else for their statuses?

    It’s something to try out. I know I’d appreciate it if my friends did it more often.

    -Marshall Jones Jr.

    P. S. Oh, and (shameless self-promotion) if you’d like to see the questions in action, add me as a friend here. 🙂

  2. Great article, Jeff! I have definitely been implementing some of these as I try and grow my blog out side of my realm of influence! I’ve been researching tools for finding blogs that are in my business sphere as well…I might do a post on that in the near future after some testing!

  3. this is a hint for blogging in general–break up the page. No one wants to read one, unformatted, boring-seeming article. Use bullets and paragraphs.

  4. Oh, and here’s another one. If a certain post or something reminds you of something, post it on their wall. It’s not being braggy, it’s being personal.

  5. Only post controversial content if you have the time and energy to get into a debate / discussion about it. Related to that, be cautious in posting items that can be taken the wrong way and have a high potential for creating misunderstanding.

    Emotionally charged topics such as abortion and homosexuality are often best discussed in person rather than as sound bites on Facebook.

  6. Facebook discounts content that is posted via a third-party add. In other words, it’s algorithm takes into account whether you care enough to post manually. I have heard this from several Facebook consultants and confirmed it in my own use. I now post everything manually via Facebook. It makes a difference.

    1. Interesting. I didn’t know that about Facebook. Do you have a source, Mike? Meaning, can I see this in writing (preferably from the horse’s mouth)?

      1. Unfortunately, I don’t. I will have to research this when I write about it. I hope to do that soon. However, you should try it yourself and see if it makes a difference.

          1. I’m not sure if this is what Michael is referring to or not, but I know that with a 3rd party app (like Networked Blogs) Facebook will condense all the posts and only show one, followed by a link that says “3 more posts from Networked Blogs”.  So, unless the user actually clicks on the “3 more posts from Networked Blogs” link, they won’t see your post at all.  It happens to me all the time in my Newsfeed.  So, I would avoid using the 3rd party app and instead post manually, just to be sure your post is seen. 

  7. One thing I recently learned is people that aren’t friends or family actually connect with your connect more when you share a bit of your personal life. i.e people don’t want to just interact with a “figure” or “writer”.  

    Last week, in an effort to let people in a little on my personal life, I posted an album of a handful of family pictures on my “Facebook page” and the response was shocking. I’ve gotten a TON more interaction on my blog links since then. Crazy huh? 

  8. Great share Jeff. I just started my blog and it’s going as planned. I was looking to get on Facebook and Twitter to get additional marketing and promotions in place.

    I like the way you’ve simplified things for both your Twitter and Facebook tips blog posts.

    I was looking for something I could implement and do it without spending 4 hours a day doing social media.

    This process takes time and patience. I know what I am doing will pay off in a grand way. I’ll keep the faith and plug away.

  9. I know I am late to the party. Nevertheless, great tips. Thanks for the tip. I love this one “Talk about Facebook – Facebook is the number one most shareable topic on Facebook.” Somehow ironic, isn’t it? But it is true. I got the most likes on a post about being confused by Facebook.

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