A friend recently asked me what my “strategy” for sharing content on Facebook was.
I confessed to this person that I stink at long-term strategy (I'm an artist at heart), but have discovered a few tactics that seem to be working well.
These are five tips for sharing content on Facebook that I follow:
- Post content directly to Facebook. If you don't have time to do this, try popular third-party apps to automatically post content (i.e. NetworkedBlogs).
- Manually re-post content more than once (per some advice from Byan Allain's 29 eBook). I do this at night, when people are typically on Facebook more than during the day (at least, my friends tend to be) or I'll re-share old content that people may have missed. You don't have to be annoying, but you can be persistent.
- Be creative in sharing content to catch people's attention. Use clever headlines and attention-grabbers.
- Never apologize for sharing content. If you have to apologize for it, you shouldn't be sharing it.
- Make sure every post has a Facebook share/like button on it. This is simple, but important; make sure your blog has one of these (go ahead and click it to share this post):
I also have a Facebook page that I just started so that my blog following can grow beyond my immediate network of friends on Facebook.
Incidentally, I just stumbled on a Hubspot blog post about this that offers some really helpful advice (much better than my own). Here are 10 of Hubspot's 20 tips to get your content seen on Facebook.
- Post a variety of content to attract interactions from a higher percentage of your users, raising your affinity score.
- Focus on positive and fun content on Facebook. Sex sells.*
- Talk about Facebook – Facebook is the number one most shareable topic on Facebook.*
- Respond to comments that your fans post on your content to increase the number of interactions per post.
- Respond to comments that your fans post on your wall to increase your affinity score.
- Experiment with targeting posts to get a higher feedback score (percentage of impressions that turn into interactions).
- Post regularly, but not too frequently (more than once a day) to give each post a good chance of gaining traction.*
- Post content outside of main work hours – Facebook users interact more when they're off the clock.*
- Include images on blog posts you publish to create a more eye-catching post.
- Don't forget to write an appealing meta description for any links you post, because Facebook automatically pulls this in for links.
Read the rest here: 20 Tips to Get Your Content Seen on Facebook
I also liked this article by Chris Brogan: Facebook So Far
What tips for using Facebook to promote your blog or share your content do you recommend?