Goins, Writer

On Writing, Ideas, and Making a Difference

7 Ways to Get Noticed For Your Writing Now

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From Jeff: This is a guest post from Laura Click. Laura is the founder of Blue Kite Marketing, a marketing and social media consulting group that helps small businesses reach new heights. You can connect with her on Twitter (@lauraclick) and via her blog.

Get writing noticedIn today’s digital age, the need for quality content has never been greater.

Businesses are now feeling the pressure to start blogs and fill them with good, useful content on a regular basis.

Websites need effective copy. Email campaigns need to be written strategically. And then, of course, there are tweets, Facebook messages and LinkedIn posts.

This is overwhelming for a lot of businesses. And many are not equipped with the marketing staff to handle the need.

This creates incredible opportunities for savvy writers to shine.

As the owner of a marketing company, I’m always looking for good, quality writers to work with. Although I do much of the writing myself, there are times when I need to bring in other writers to get the job done.

I’m not alone. PR firms, advertising agencies and web design companies could all benefit from having talented writers at their disposal. And, there are plenty of businesses that would love to work with writers directly.

How to Get Your Writing Noticed

So, how do you get noticed by businesses that would love to pay for your writing? Here are seven tips to help you get started:

1. Start a blog

If you don’t already have a blog, now is the time to start one. Since the world lives online, that’s the first place people will look when searching for writers to work with.

Not only will a blog help you get found online, it will also give you the opportunity to showcase your writing. Since many businesses are looking for writers to blog for them, it’s important to show that you are comfortable writing in this medium.

2. Guest post on other blogs

Whether you’re just getting started with blogging or want to expand your reach, guest posting is a great way to get your writing in front of a new audience.

It also gives you some credibility and will improve you search engine rankings if your website is linked from another high-quality site.

Reach out to bloggers (who are always in search for content) and offer to guest post for them. This offer not only helps you get noticed, but it also helps the blogger.

3. Comment

Strategically leaving a well-thought comment on other blogs is a fantastic way to get yourself in front of the right the audience.

Look for companies or people that you’d like to work with and leave smart, helpful comments on their blog posts. This will help you get on their radar screen, fast.

4. Get social

Social media can help you hone your writing skills. Distilling your thoughts into 140 characters or less challenges you to be incredibly succinct.

As a marketer, I want to know that you can write a tweetable headline or convey a message with a compelling Facebook post.

Getting active on social media sites helps you flex your writing muscles and prove you know how to write for this environment. Additionally, social media offers great way to connect with the very people and businesses you’re trying to attract.

Connect with those that you would like to work with, and strike up a conversation. You never know where it might lead.

5. Get testimonials

Can you meet deadlines? Can you work under pressure? Are you responsive and easy to work with? Is your writing effective?

Testimonials help answer key questions business owners will have about working with you. And, they allow you to convey these important messages without having to say so yourself.

If you don’t have any testimonials yet, it’s time to ask for some to showcase on your site.

6. Show off your portfolio

Business owners want to see your writing in action, so make your work easily accessible on your website.

Even if your writing isn’t online, you can offer links to download a brochure, white paper or other hard copy pieces you’ve written. This will help businesses get a chance to see what kind of work you produce.

7. Just ask.

If you’re ready to get paid for writing, it’s time to get out there and just ask. Businesses are starving for good writers. And some may not realize that freelancers are a viable option.

Contact these businesses and ask if they need writers. You never know what they might say.

And, if you’re not sure where to start, contact marketing consultants, PR firms and advertising agencies.

The benefit of working with these kinds of companies is that they recognize the need for good writers and eliminate the work of dealing directly with the client. This saves some headache for you.

How do you get your writing noticed?

Image credit: Tokyo Japan Times

About Jeff Goins

I help people tell better stories and make a difference in the world. My family and I live outside of Nashville, TN. Follow me on Twitter, Facebook, or Google Plus. Check out my new book, The In-Between. To get exclusive updates and free stuff, join my newsletter.

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  • http://www.jeremysconfessions.com Jeremy’s Confessions

    The idea of someone actually paying me money to write seems far fetched, but exciting. It never occurred to me to email companies and websites to see if they need people to write for them. Thanks for the suggestion.

    • http://goinswriter.com/ Jeff Goins

      You should totally do it Jeremy! Good writers are in demand.

      • http://www.flybluekite.com Laura Click

        I’m with Jeff – go for it! And let me know if there’s anything I can do to help.

    • http://twitter.com/jennwhinnem Jenn Whinnem

      Target the ones who need it – it can be part of your pitch that you’ve read their writing, analyzed their reach (as much as possible), and then you show them how much more they could be getting if YOU were writing for them.

      • http://www.flybluekite.com Laura Click

        Jenn makes some great suggestions here. There are so many companies that need help with strategic business writing. The tides are changing and corporate mumbo jumbo just won’t cut it anymore. If you can write in a way that will cut through the crap, I don’t think there will be any stopping you!

  • http://soulati.com/blog Soulati

    Excellent suggestions, Laura. Last night I sat in on #blogchat and there are tons of suggestions from advanced bloggers for newbie bloggers. One way to learn quick is to join in; be a fly on the wall if you don’t want to contribute.

    Last night, for example, the subject of being a paid blogger came up. Seems it’s more challenging than it sounds, yet someone mentioned she wrote 40 posts per week for corporations!

    • http://goinswriter.com/ Jeff Goins

      Wow! That’s a lot of posts. I couldn’t agree more about just joining the conversation. You learn so much from being exposed to really smart and talented people.

      • http://www.flybluekite.com Laura Click

        I agree! That IS a lot, but more power to her. Diving in is always the best way to learn!

  • Jessica Mokrzycki

    These are great suggestions. Each one had merit and I’ve seen many of them at play in action. Commenting is a great way of building relationships. Visiting other people’s blogs regularly, I’ve found often draws them to yours as well. It is time consuming, but I guess it is worth it for those of who write, either for personal discovery or to acheive professional goals.

    • http://www.flybluekite.com Laura Click

      Commenting is definitely a good way to get on people’s radar. If there’s a person or blog you really want to notice you, you need to make sure you regularly comment on their site. However, even more important, is to make sure your comments ADD to the conversation. Leaving “great post!” comments are nice, but won’t get you noticed.

      Good luck!

      • http://goinswriter.com/ Jeff Goins

        I agree. It’s better to do fewer comments with more thought to them. Thanks for adding to the discussion, Laura!

    • http://goinswriter.com/ Jeff Goins

      Thanks, JEssica!

  • http://brianalonzo.com Brian Alonzo

    Inspired and frightened all in response to this post. Step one: Start a blog – Check.

    I’ve always admired what Jeff has been able to do in regards to not just his talent but in addition, his dedication and discipline to the writing process.

    Often I find myself tripping up over the idea of my voice. “What is it?”

    Either way thanks for this Laura.

    • http://goinswriter.com/ Jeff Goins

      Thanks for the props (and honesty), Brian. I’m actually working on a post about discovering your blogging voice (hint: it’s not your regular voice).

  • http://twitter.com/bethrago Elizabeth Rago

    I liked this post! I currently create copy for many of my clients, which I get paid for, and am looking to bridge the gap and finally start getting paid for my creative writing. I have a blog, am really embracing social media, and love commenting on other blogs! This post was a nice confirmation that I am on the right path to honing my writing skills and eventually, getting paid to be a creative writer. Yeah!

    • http://goinswriter.com/ Jeff Goins

      Glad to hear it, Elizabeth!

  • http://www.herbalcoolingtea.com Ben Sanami (FB Liangcha)

    Jeff you have a very inspiring website, I am always finding all kinds of interesting tips to help me and my writing.

  • JB

    I just created my own blog and I used Tumblr (as per suggestion of my friend). Her reasoning was it’s more “mainstream”.

    Is choosing the right blogging site also one way that may help a blogger get noticed?

  • http://www.facebook.com/stikbizkit2003 Nikki Harbeston

    Got the blog, now for more commenting!

  • Matt Greene

    Thanks for the very concise and practical advice, Laura. Your 7 steps will make a helpful checklist to keep myself motivated and on track.

    Thank you for sharing, Laura! And thank you for making this post possible, Jeff!

  • Matt Greene

    Thanks for the very concise and practical advice, Laura. Your 7 steps will make a helpful checklist to keep myself motivated and on track.

    Thank you for sharing, Laura! And thank you for making this post possible, Jeff!

  • http://seekinghisgrace.com/ Missy

    Well since I’m still trying to work out in my brain if I’m a writer or not, this was very helpful. 
    I’m feeling myself out to figure out if I’m just a blogger if I am truly a writer. 

  • G00dburg3r

    What does this man really have to say about writing? Let’s see with just gazing over this ridiculous topic is that we should conform our writin to twits, tweeds & facefuck posts? As most of all these dam degrading bloggings. Is this really what writing has become? This Is really, really sad. Especially from this retarded ginger motherfucker. Congradulations to whatever or whoever he worked with. Doesn’t make him great or anything really. It make him a conformist and a total sleezball for doing what will make everyone oh so happy instead of doing what he loves and what comes from the heart. Let’s not lose that and fuck you. Let’s hope this will get some real blood flowing. Not fucking losers sucking the life outta real creativity.

    Email this: g00db

  • G00dburg3r
  • Catherine Schindler

    Hey Jeff!
    I was an exchange student during the 2011-2012 school year.  I kept a blog, and I think that it has some good substance.   I would like to continue writing a blog.  However, I am not sure if I should keep my current blog or create a new, anonymous blog and write a little more risque and personal.  I really respect you, so your thoughts would be GREATLY appreciated.  Here’s my blog by the way:  http://catherineschindler.blogspot.com/Catherine

  • David Scotland

    Great article and suggestions, I’m just getting started so will be using tip number 2 a lot to attract my target audience. If you are interested in all things horror then check out my new blog http://samhainsunrise.blogspot.co.uk/

  • Oli D. Nejad

    Thanks for this article, it gave me a really good idea of where to start, which in turn, helped with focusing on realistic short term goals. Regularly adding to your portfoli is also a must would you not agree? Thanks again

  • Sabeena

    I’m a young aspiring author and would love to share my pieces with the world. sabeenaidris.wordpress.com

  • jovan367

    Great piece. It was what I needed at the right time. I’m hoping to breakout into the writing world in a big way very soon. Thanks!

  • Succotash Bluegrass

    Pretty good. As a writer and proofreader I would mention the errors in this article.. but then you might come to my sight and do the same. So here is my link. From free fiction to journalism… wide range of things to read http://www.arrena.us

    • http://goinswriter.com/ Jeff Goins

      Errors?

  • Helena Rönnblad

    Good article, thanks :)

    http://www.imakeyousmile.se

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  • http://randalssanctuary.wordpress.com Randal A. Burd, Jr.

    Very helpful article. I welcome guest bloggers on my blog. Anytime you want to hone your skills, I am always looking for quality content. http://randalssanctuary.wordpress.com

  • Camika Hayes

    This is a fantastic article with solid advice. I floundered for quite a while as a freelance writer, and was lucky to find a steady, low-paying gig. I’ve since outlined a plan after hearing similar advice, but this article contains a few more specifics. I wish I had seen this before I started my freelancing journey. Thank you so much for sharing this!

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