10 Steps to Finding Your Writing Voice

Recently, I wrote a guest post for Problogger called, “Finding Your Blog’s Unique Voice.” In the post, I explain the following:

  • Your blog needs a voice.
  • It needs to be exclusive.
  • It has to be authentically you.

Here, I want to share a little bit about how to find your voice. This, I believe, is the greatest struggle for writers. It’s also the key to unlocking your potential. Spending some time deliberating over voice is worth your attention and focus.

Writing Voice

Photo credit: Dan Foy (Creative Commons)

Whether you blog for fun, write novels, craft poems, pencil melodies, or inspire people with nonfiction prose, it’s essential for you to find your unique writing voice.

If you struggle with retaining readers or with being consistent in your writing, you may need to spend some time finding and developing your voice.

An Exercise for Finding Your Writing Voice

Here’s a short exercise that can help you:

  1. Describe yourself in three adjectives.
    Example: snarky, fun, and flirty.
  2. Ask (and answer) the question: “Is this how I talk?”
  3. Imagine your ideal reader. Describe him in detail. Then, write to him, and only him.
    Example: My ideal reader is smart. He has a sense of humor, a short attention span, and is pretty savvy when it comes to technology and pop culture. He’s sarcastic and fun, but doesn’t like to waste time. And he loves pizza.
  4. Jot down at least five books, articles, or blogs you like to read. Spend some time examining them. How are they alike? How are they different? What about how they’re written intrigues you? Often what we admire is what we aspire to be.
    Example: Copyblogger, Chris Brogan, Seth Godin, Ernest Hemingway, and C.S. Lewis. I like these writers, because their writing is intelligent, pithy, and poignant.
  5. List your favorite artistic and cultural influences. Are you using these as references in your writing, or avoiding them, because you don’t think people would understand them?
    Example: I use some of my favorite bands’ music in my writing to teach deeper lessons.
  6. Ask other people: “What’s my voice? What do I sound like?” Take notes of the answers you get.
  7. Free-write. Just go nuts. Write in a way that’s most comfortable to you, without editing. Then go back and read it, asking yourself, “Do I publish stuff that sounds like this?”
  8. Read something you’ve recently written, and honestly ask yourself, “Is this something I would read?” If not, you must change your voice.
  9. Ask yourself: “Do I enjoy what I’m writing as I’m writing it?” If it feels like work, you may not be writing like yourself. (Caveat: Not every writer loves the act of writing, but it’s at least worth asking.)
  10. Pay attention to how you’re feeling. How do you feel before publishing? Afraid? Nervous? Worried? If so, you’re on the right track. If you’re completely calm, then you probably didn’t risk being vulnerable. Try writing something a little more dangerous, something a little more you. Fear is good.

Why Do I Need a Writing Voice?

The bottom line is that finding your voice is the key to getting dedicated followers and fans and that it’s the only sustainable way to write.

If you’re not being yourself, you’ll eventually burn out. And once you’ve found it, make sure you continue to develop it (try these ten steps).

It’s a discipline — one that can’t be overlooked if you’re going to have the impact you desire.

For more on this topic, you should read Bird by Bird (affiliate link), an excellent book on the writing life by Anne Lamott.

What does your writing voice sound like? Have you found it, or are you still searching?

*Photo credit: Dan Foy

By the way, if you like this article, you should sign up for free updates to this blog. Find out more here.

About the Author

Jeff Goins

I help people tell better stories and make a difference in the world. I live in Tennessee with my wife and dog. Follow me on Twitter and Facebook.

  • http://www.jeffdolan.com Jeff Dolan

    Good job Jeff. I particularly like your point, “Is this something I would read?”

    • http://goinswriter.com/ Jeff Goins

      Thanks, Jeff.

  • Rachel Small

    Hi Jeff,

    I found my way here from your post over at ProBlogger and am I ever glad I check out your post, as I am having particular trouble in this area.

    ALL these points are great, but I especially like No. 3 – Imagine your ideal reader and write to him/her.

    This post has helped me a great deal already by giving me some direction in my writing. I’m looking forward to reading more of your articles.

    Thanks again!

    • http://goinswriter.com/ Jeff Goins

      Thanks, Rachel. That’s a writing exercise that a lot of professional bloggers and big-timers recommend. I think I heard it first from Sonia Simone.

  • http://thewholedangthing.wordpress.com Ben Emerson

    These are excellent. They would totally be worth sharing over on the BlogRocket boards. I loved number 8. 

    • http://goinswriter.com/ Jeff Goins

      Feel free to share the link Ben.

      • http://thewholedangthing.wordpress.com Ben Emerson

        Will do.

  • Anonymous

     #10 nailed me to a wall and laughed as I bled out. dangit Jeff.

    • http://goinswriter.com/ Jeff Goins

      sorry, mandy. ;)

  • http://somewiseguy.com ThatGuyKC

    Jeff, congrats on the ProBlogger guest post. Also, great exercise above. Sometimes I feel like I’m still trying to find my “voice”, but it has been a really fun process.

    • http://goinswriter.com/ Jeff Goins

      thanks, KC!

  • http://popparables.com Keri

    Jeff…this is a very encouraging post.  I’ve found that trying to find my voice requires a lot of self-definition in general.  I’ve had to ask myself some tough questions that I never had the need to ask myself before I start blogging.  If there’s one thing that has surprised me the most about blogging, it’s the  innate self-actualization that is a part of the process. 

    • http://goinswriter.com/ Jeff Goins

      thanks, keri!

    • http://goinswriter.com/ Jeff Goins

      thanks, keri!

  • Sheri

    Jeff, wow. Great entry. Helpful and inpiring. Ready to get to work. Thanks for reminding us to be real. 

    • http://goinswriter.com/ Jeff Goins

      let’s do it, sheri!

    • http://goinswriter.com/ Jeff Goins

      let’s do it, sheri!

  • http://spinningnowhere.blogspot.com Stephanie Kearns

    Is having a “voice” different than your subject matter?  Everything I write seems so random.  And now that I’m getting more readers/followers, I feel the need to too think hard before I post anything.  Brain…melting….

    • http://goinswriter.com/ Jeff Goins

      yes, a voice is HOW you talk about your subject. Your subject is WHAT you say.

    • http://goinswriter.com/ Jeff Goins

      yes, a voice is HOW you talk about your subject. Your subject is WHAT you say.

  • http://stephenalynch.tumblr.com Stephen Lynch

    Tip #3 is where it’s at. Having direction is the only way to write. The allure of bring able to write about anything usually ends up leading us nowhere. Sad, but true.

    Looking forward to finding my voice with these tips this upcoming year – thanks Jeff!

    • http://goinswriter.com/ Jeff Goins

      Glad to hear it, Stephen!

  • http://www.FirepoleMarketing.com Danny Iny

     Hey Jeff, this is a very useful list. So many people struggle with writing because they try to genericize themselves into a “standard appropriate” writing voice, rather than letting themselves be who they actually are – which would be a lot more memorable.

    Congratulations on the great guest post on Problogger. Have you considered pitching Copyblogger on a post like this one?

    • http://goinswriter.com/ Jeff Goins

      thanks, danny! i’ve pitched them and we’re talking about it.

    • http://goinswriter.com/ Jeff Goins

      thanks, danny! i’ve pitched them and we’re talking about it.

  • http://markharai.com Mark Harai

     I love this post Jeff. I’ve really never thought of many of the ideas you’ve listed here and they will certainly help me find my true writing voice and/or if I’m at least on the right track to doing so.

    I appreciate it, thanks!

    • http://goinswriter.com/ Jeff Goins

      thanks, mark!

    • http://goinswriter.com/ Jeff Goins

      thanks, mark!

  • http://guidetowomen.wordpress.com/ Sharideth

    you said snarky.

    and you really need to get out of my head.  great post.

    • http://goinswriter.com/ Jeff Goins

      i say snarky, because i AM snarky. ;)

  • Ron Edmondson

     What a great post! As I try to write a book, this is helpful for that too. Thank you.

    • http://goinswriter.com/ Jeff Goins

      Thanks, Ron. Would love to hear more about your book some time.

  • Pingback: Other Stuff Sunday | The Whole Dang Thing

  • http://movethemountains.blogspot.com Chad Jones

    I think I make this hard for myself by trying to hone a voice by writing on such random topics. ;-)

    Good, sage advice, Jeff!

    • http://goinswriter.com/ Jeff Goins

      Maybe. However, voice isn’t topic. You can speak on a lot of topics in a particular way. Just look at broadcast journalism.

      • http://movethemountains.blogspot.com Chad Jones

        Very true. Congrats on the ProBlogger post! And thanks for sharing your wisdom.

        • http://goinswriter.com/ Jeff Goins

          Thanks, man It’s a gift to me for you to listen. Appreciate you.

  • Pingback: Are you my ideal reader? | mandythompson.com

  • Nathan Eaton

    I know you wrote this a few days ago Jeff, but I’ve been chewing on it for a few days, reading it and re-reading it. You’ve given me a lot to think about. I may have a post in response to this at some point, and I’ll link back to it. Is that cool with you?

    • http://goinswriter.com/ Jeff Goins

      Totally cool. Let me know if you have questions, pushback, feedback, whatever.

  • http://www.adonislenzy.com Adonis Lenzy

    Very helpful. Great insight.  Thanks for sharing.

    • http://goinswriter.com/ Jeff Goins

      Thanks, Adonis!

  • http://twitter.com/thealitybites ThealityBites

    Nice work Jeff. I might write these answers out and put them up in my office someplace.

    • http://goinswriter.com/ Jeff Goins

      thanks!

  • http://felicitywhite.com Felicity White

    Perfect exercises, Jeff! Thanks for posting.

    • http://goinswriter.com/ Jeff Goins

      Thanks!

  • http://www.gritandglory.com/ Alece

    hmmmm…. now you’ve got me thinking. i wonder what my VOICE is… 

    • http://goinswriter.com/ Jeff Goins

      You certainly have one.

  • Pingback: Listening to my Readers | Morningstar Project

  • http://www.lindseymorningstar.com Lindsey Morningstar

    Just used your tips the other day and it worked like a dream! In particular #3 describing your ideal reader.  It not only gave me more confidence when writing, but placed more depth and passion behind the words. I linked this article to my post because I think everyone, not just writers, could learn a thing or two about their communication style just by thinking through these exercises. Thanks again!

    • http://goinswriter.com/ Jeff Goins

      Very cool!

  • Paula Davis

    Thanks for this. I’m brand new at blogging and working on finding my “voice” and the direction I should go. Your tips are helping me to think in ways I didn’t before. So, thanks!

    • http://goinswriter.com/ Jeff Goins

      You’re welcome, Paula!

  • Pingback: heartbeat #4 | the dream life

  • http://rochow.ca Will Rochow

    Jeff, I’m new to your site and I like what I see so far. I’ve been told a couple times that I write like I speak in person. Maybe that means that subconsciously I have already found my “writing voice.” We’ll  how that plays out in my blogs. Either way, I appreciate what you said here, I will give it some more thought, and I will be back. Thanks again.  

    • http://goinswriter.com/ Jeff Goins

      Very cool, Will.

  • Mmendus5099

    Thanks, Jeff. What insightful comments and suggestions. I will be working on voice. And…I’m going to subscribe to your blog. This is pithy and meaty, lots of good stuff to read.

    • http://goinswriter.com/ Jeff Goins

      Thanks!

  • Pingback: Speak Now: Why We Need Your Voice In A Crowded World | David Santistevan

  • Helen David

    I think this is a wonderful exercise! I’m going to go and do it now! And then read the Writer’s Manifesto! I just found your blog, so I have some catching up to do as far as reading your posts. You posted on ProBlogger? Congratulations!
    I think your blog is amazing. I hope to make a difference in the world with my writing, too. 

  • Mbetters

    I read this, and did the exercise.  I’ve found that I may lack in voice more than I thought I did!

    • http://goinswriter.com/ Jeff Goins

      glad it helped!

  • http://twitter.com/JKaufman13 Jake Kaufman

    just stumbled onto your blog from another … and, this is solid stuff.  thank you for writing stuff to make us better writers with more intentional voices. 

    • http://goinswriter.com/ Jeff Goins

      you’re welcome, jake. thanks for reading.

  • Pingback: Engineering Irresistible Content | Linchpin Bloggers

  • Anonymous

    I am in love with this post.  It is exactly what I needed at this very moment.  I’ve recently started a blog & I find myself so caught up in the traffic & aesthetic aspect that I’ve been asking myself, “So what the heck are you gonna write about?”  And essentially, that is the most important part.  I really needed this and it’s amazing how you came up with such spot-on exercises.  I’m thinking, Duh, why didn’t I think of that? :)  I really loved your Fable post re: growing an audience. It really spoke to the goal of this whole thing: reach your tribe, no matter how big or small and do it your way.  Love it! 

    Still Blooming,
    Nicole Amanda

  • Pingback: 5 Ways to Humanize Your Company With Social Media | mohamedtazi.com

  • Pingback: 5 Ways to Humanize Your Company With Social Media | I Am Your Go2CreativeGuy

  • Pingback: 10 Steps to Finding Your Writing Voice | Goins, Writer | Social Business Marketing | Scoop.it

  • http://bunsongpayat.tumblr.com/ bunsongpayat

    Im enlightened, haha!

  • Pingback: Start Your Week Off Write: 5 Ways Writing a Novel Is Like Bread Pudding – plus 2 Recipes! | kristin nador writes anywhere

  • Cindi

    Thank you for your helpful tips on knowing your voice. http://cindimp.wordpress.com/

  • Dorothy

    You look so young…!

  • http://junhax.com/ Paul Jun

    I know some writers say not to write like you talk.

    What do you do, Jeff? Do you speak the way you write?

    This was a toughy for me until recently. 

    I always looked at writing as conversational. However I write on my posts is the way I would speak to someone face-to-face. 

    Also, my friend edited some work for me, and he said that in some parts I sounded too much like another author. Have you ever felt this or noticed it in your writing?

  • Susan Carroll

    great post!  in the past, i’ve worried that my language is too specialized.  after identifying my ideal reader in #3, i’ve started embrace the notion that it’s ok to presume that my audience has a basic background in the topic i’m writing about & i don’t have to go back to square one with each post.  

    <3 your blog, many thanks!

    http://resolutionrevolutionproject.blogspot.com/

  • Karan Kamble

    The one thing I learnt very early, especially on reading Christopher Hitchens, is the importance of having one’s own voice. I have ever since been experimenting with my ‘voice’, and have seemed to comfortably voice it in letters in many a patches. To get it consistently, though, one must practice it till it becomes the very essence of one’s letters, and it’s this quest that makes this post very useful to me. 

    Thanks, Jeff. 

  • Valerie

    How can you be right so often?  Great advice, thanks — again.

  • MM

    Finding your voice is a tough one. The thing that gets me is I look at writers I like and how they weave their stories. I try to write my own, and suddenly everything I’ve tried to learn about the craft of writing, as well as my favorite authors’ styles seem to go out the window. Then I’m left with what appears to be mush on the page. NOTHING like what my favorite authors wrote. Also my voice wants to mimic the authors of old, especially L.M. Montgomery, author of the Anne of Green Gables series. It’s difficult for me to make the switch to the modern style of writing. But I keep plugging away.

  • Bill Peace

    Just found your blog.  Thank you for the insights (and the free eBook).

    • http://goinswriter.com/ Jeff Goins

      you’re welcome, Bill!

  • http://winmain.vn/ Maintenance Software

    These are all good steps to find your own voice. I am not a copywriter myself but I can imagine when you are constantly writing for your clients and adopting to the tone of theiar website, sometimes you may lose your natural voice when you are writing on your own blog.