Many people I talk to ask me how they can make a living doing the work they love to do. They are enthusiastic, skilled at their craft, and passionate about what they do. So they’re normally surprised when I tell them they need more than passion and skills to succeed.
Your passion and skills are something that belongs to you. But if you want to make money doing what you love to do, then you need to provide something people need. In other words, don’t only do what you want to do. Do something for other people that they don’t know how to do or don’t have the time to do it. This is the key to getting paid for what you love and know.
This week on The Portfolio Life, Dov Gordon and I talk about simple strategies you can use to get paid for what you know. Dov provides a unique perspective in this conversation. He began as an entrepreneur without a college degree, and a loan from a family member helped him to pay for his way into a coach training school. Today, Dov works with consultants and coaches to help them create a consistent flow of new clients.
Listen in as Dov shares lessons you can learn and apply today to find new clients, and get paid for what you know.
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Show highlights
In this episode, Dov and I discuss:
- Why you have to work differently today
- How you get started in getting paid for what you know
- Gaining confidence in conveying what you know
- The three questions your ideal client is going to ask
- How you can get someone to pay attention to what you have to offer
- Why everything you do needs to be geared towards helping your ideal client
- Where you need to focus your efforts to find your ideal clients
- How to best position what you know for the benefit of others
- The power of empathy in marketing your services
Quotes and takeaways
- You cannot follow the steps someone else took and expect to get the same results.
- Every tactic can work, but every tactic can fail.
- Help people where they’re at to get to where they want to be.
- Sales is leadership. Leadership is helping someone make the right decision for themselves. It’s about overlapping your interest with theirs.
Resources
- Dov Gordon's recording on The Five Steps to a Consistent Flow of Clients.
- Million Dollar Habits, by Robert Ringer.
- Heat, by Bill Buford.
- Book Yourself Solid, by Michael Port.
- Download the full interview transcript here.
What problems can you help solve? Who has these problems, and how can you help them? Share in the comments.
