Why You Need a Facebook Page

Do you like me?

I mean, you know, in a platonic, Facebook sort of way. Well, you should. Moreover, if you're a blogger, you should have a Facebook page — it's a great way to get your content out to a larger audience and engage with new people.

For those of you who aren't following along on Facebook, you're missing out on stuffed Yodas, random coffee mugs hots, the occasional homage to my dog, and a list of links that I share throughout the week.

Goins, Writer Facebook Page
My blog's Facebook page

So, do you like me?

I mean, really like me? If so, click here and join the rest of the cool kids.

If you already did this ages ago and are worried that this post was a waste of your time, fret not.

You should consider having a separate page for your blog on Facebook, aside from your personal profile so that I (and others) can “like” you back.

Here are three reasons why:

1. The 5000 friend limit

Facebook limits personal profiles to 5000 friends, so if (I mean when) your blog gets huge and you have more than 4999 fans, you'll eventually need a Facebook page.

Might as well be preemptive and start now.

2. Your blog isn't you

If you have a blog, then you should realize that you are not a computer. Your blog isn't you. Neither is your business.

It is impossible, regardless of how hard you might try, to cram all of the nuance and idiosyncrasies of you into a bunch of pixels or copy.

Not to mention, your blog may attract people who aren't your friends and would never be in real life.  That's okay. Give them a page where they can congregate around the online “you.”

3. Content sharing

Over half the content shared online is shared via Facebook. In fact, the main source of traffic for this blog comes from people sharing my content on Facebook.

If you have a Facebook page, you can share your content with your audience and encourage them to share it with their own friends. I notice that even when just a few people share one of my posts on Facebook that can easily lead to a few hundred visitors — just from Facebook.

Having a page allows you to grow a much larger audience than your own personal network would permit, and as your readers share your content, your content will go more viral via Facebook.

Giving your blog a more permanent presence on Facebook only facilitates this.

If you don't have a Facebook page for your blog (it's free!), you should consider getting one. To get started, click here. Also, Copyblogger has a great guide for marketers and bloggers for using Facebook.

(Oh yeah, and don't forget to like my blog on Facebook.)

Do you have a Facebook page for your blog, business, or something else? If so, share it in the comments.