Recently, I was speaking at a conference in Canada and the event planner said she was surprised nobody had ever heard of me. I wasn't. Most people have no idea who I am, and that's okay.
The Internet has ruined us for humility. Because of social media metrics, we assume that people have heard of us. We believe we are bigger deal than we really are. Internet fame is a funny thing.
I didn't always understand this. After first starting a blog, I wanted people to notice me in public. I thought because I had a Twitter handle, that somehow made me an important person.
[specialbox]Bonus: Get access to a free video training series on how to build a blog, get published, and find your 1000 true fans. I'll send you a free book just for registering.[/specialbox]
The safest assumption to make
Just as I was about to give one of the biggest speeches of my life, my friend Jon Acuff said:
Don't forget, most people have never heard of you. Always assume the audience doesn't know who you are.
That’s a wonderful thought, isn't it? What if instead of introducing ourselves with “If you haven't heard of me…” we said, “You probably have no idea who I am…”?
This is just one of a few fights I want to pick with the world of Internet marketing and other lies you and I have been fed recently.
Tired of the lies? Me too…
Marketers ruin everything.
If your Facebook feed and email inbox look anything like mine, you are constantly inundated with promises that seem too good to be true.
So let me just tell you: they are.
The promise that you can build a website in 48 hours and start earning a passive income without having to lift a finger? Too good to be true.
The guarantee that if you buy this product you'll lose 100 pounds in 8 minutes? It's too good to be true.
The commitment to teach you everything you need to know to become a millionaire in a month? You guessed it.
This week, I'm going to do a free video class un-teaching you all those things you may have heard from marketers who don't always have your best interest at heart. If you're tired of hearing empty promises and inflated success stories, you're not going to want to miss this.
You and I have been sold a pack of lies that is doing us more harm than good. The Internet is an amazing tool, something that has literally changed my life. But too many marketers are using it to manipulate people and leave them high and dry.
Frankly, it's time someone told the truth.
The truth nobody wants to tell you
You can think of this series as an anti-marketing message. I'm distilling everything I've learned in the past decade as a marketer, even the slimy stuff nobody wants to tell you, and sharing what I've been teaching Tribe Writers for three years.
In a nutshell, here's the truth:
- Success isn't easy. It takes hard work, but is worth it in the end.
- Nobody cares about you. Of course, your mom and Aunt Phyllis care about you. But the random person on the Internet doesn't know you or care about you — until you give them a reason to. Influence isn't a given; it's something you earn.
- The world doesn't owe you anything. You aren't guaranteed success. But you are given a chance. And those who add the most value get their reward.
So how's that for under promising? If those sound attractive to you, then I encourage you to sign up for this free class.
What you'll learn
In this three-part video series, I will share with you what I know. I'll tell you what I've done to build a million dollar business, create a powerful tribe of millions of followers, and become a best selling author of four books.
But I'm not going to promise you the moon. This will only be as valuable as what you point into it. Here's what we will cover:
- How to get your 1000 true fans
- How to make your first $1000 online
- What it takes to build an online platform worth noticing
Why am I doing this?
A few times per year, I teach an online course called Tribe Writers, and we're about to open registration again. But before we do that, I am compressing everything from that eight-week course into a short series of lessons you can start applying immediately.
The point is to help you implement the process I teach in these videos, and begin getting the results you want. You'll get a taste of Tribe Writers to see if it's something you want to sign up for. Regardless, I hope you get a ton of value out of the free training series.
Enter your email here to reserve your spot for free and I'll email you as soon as the first video is available. Don't miss it, as this series is only available for a limited time. Sign up at no cost right now.
What marketing lies are you tired of hearing? Are you ready to discover the hard, but rewarding truth of building a tribe? Share in the comments.