Goins, Writer

On Writing, Ideas, and Making a Difference

The Rule of the Scene: Why Where You Live Affects the Work You Do

I’ve written before that every story of success is really a story of community. In fact, this was one of the central ideas to my book, Real Artists Don’t Starve. You need a scene. But how do you find one, exactly?

The Rule of the Scene: Why Where You Live Affects the Work You Do

When we look at the lives of successful artists, writers, and creatives, we don’t just see a collection of serendipitous moments. We see strategy. Whether intentional or not, a series of incidents and connections often allow a person’s work to get the attention it deserves.

And this does not happen by accident. At least, not usually.

Perhaps one of the greatest examples of this is how Ernest Hemingway moved to Paris in the 1920s to join a scene of expatriate writers and artists who had taken up residence in the Left Bank. Almost every time I tell this story, someone will ask, “But what if I can’t move?”

Do you have to move across the world to find your scene? What if circumstances prevent you from doing so? Here’s what to do if you find yourself in that situation.

Go where the magic is

The Rule of the Scene, as I call it, states that it’s easier to go where creative work is happening than it is to will yourself to be more creative. The research on this is pretty clear: genius is a group effort, not the result of any single person’s work. The concept of the solitary genius is a myth. We don’t do our best work alone.

At the same time, not all of us are able to pack up our things and move across the country or the other side of globe to find our scene. Does this mean we’re out of luck? Not exactly.

We need a scene. That much is obvious. But you may not have to move as far as you think. Here’s how this works. If you want to do your best work, you have a choice:

  1. You can either go join a scene.
  2. You can create one right where you are.

Either way, you don’t get out of this. You have to find your scene, even if it means you make it yourself.

Join an existing scene

Let’s look at the first strategy, which we’ll call “Go Join a Scene,” (see Chapter 6 of Real Artists Don’t Starve for more on this). The idea here is there are certain pockets of creativity in the world that are worth tapping into. These places and unique moments in time are sometimes called “creative clusters.”

Researcher Richard Florida writes about the Creative Class, as a group of workers who are particularly drawn to areas of technology and diversity. They intuitively understand that where we live affects what we do and how we do it.

Travel writer Eric Weiner shared the same phenomenon in his book The Geography of Genius. Some places, he argues, seem to have an “it” factor, something that makes that location a hotspot for creative. And if we want to do our best creative work, we would do well to tap into these places.

One quality, according to Weiner, is that these places are unlikely — they can happen anywhere. When Hemingway sees a bunch of poets and painters moving to Paris because the exchange rate is good, he decides to follow. There, he can live on a meager budget while growing as a writer in the company of greatness. So he goes. And he finds his scene.

That’s one way to do it. But of course, there is another.

Create your own scene

You can either do what Hemingway did and go join a scene, or you can create one. Let’s look at that second strategy, which we’ll call “Create Your Own Scene.” If one way to do your best creative work is going where creativity is already happening, the alternative, then, would be to stay put.

This, too, is a strategy. Because for every Hemingway in Paris, there’s a Bronte in Haworth. Haworth, England was a small rural town where the Bronte family made their home. The daughters of a clergyman, Charlotte, Emily, and Anne grew up without much exposure to the outside world. To pass the time and to amuse themselves, they would tell stories to each other.

One day, one of the older sisters Charlotte found some poetry written by Emily, which caused the older sister to share that she, too, had been writing. Before long, it was clear that all three siblings were closet writers, and thus began a literary collaboration that would last a lifetime.

The Bronte sisters would go on to write some of the most influential works of literature in the English language, and it all began in a small village, far from the reaches of civilization. These young women didn’t have to leave home to find their scene. In fact, some of them did leave only to return to Haworth because that was where they did their best work.

Sometimes, the community we need is closer than we realize.

You must move

So which should we do? Go find a scene? Or create one? It may sound like contradictory advice. If you can stay put or leave, then you really don’t have to do anything. But that’s not what I’m saying.

You need a scene. You need to find that place where your people are, that community you can connect and collaborate with to create your best work. And make no mistake. This does requirement movement.

For some of us, that may mean a move across the room, as was the case with the Brontes. For others, it may mean a move overseas, as Hemingway did. In my case, it meant realizing that I lived in a city where creative work was already happening. I just needed to join it. This, too, required action. I had to put myself out there, showing up at local coffee shops and meet-ups where other creative workers like me were gathering. And over time, the more I made myself available to the scene, the more I became a part of it.

If you want to find your scene, you must move. Standing still is not an option. As you consider where you need to do your best work, it may help to understand that a scene requires three things:

  • A place
  • A people
  • A purpose

You need a place to gather, a group of people to connect with, and a reason for meeting. This was true of the Brontes, it was true of Hemingway and the rest of the Lost Generation, and it was even true of the scene that I joined here in Nashville so many years ago.

We do our best work in community. And those communities are found in places, sometimes the ones we least expect. Our job is to go find it, wherever it is. Because once you join your scene, it changes everything.

How to do this today

An example of someone who has done a good job of combining these two strategies is Eric Gale, a member of our Tribe Writers community.

Every year, he has consistently come to the Tribe Conference, going where the creative scene he needs is. But he doesn’t just show up. He makes the most of the experience, taking it upon himself to put together a meet-up for other Tribe Writers in the area. No one asked him to do this. He was just hungry enough for connection with other writers that he decided to create his own community.

This is how you find a scene. You put yourself out there, going where creative work is already happening — whether that’s in your own back yard or perhaps at a nearby (or even faraway) event. You do whatever you can to get to where your people are. And then, you do something like Eric did — you step out, take initiative, and make yourself as helpful as possible to others.

And if you do this well, you win.

So your next steps are simple:

  1. Join an existing scene. Find a place where the people you want to connect with are already gathering. Check out meetup.org or even the Tribe Conference if it’s the right fit for you.
  2. Commit to showing up. Buy a ticket. Schedule that meeting. Do whatever you need to do to get there.
  3. Be helpful. Go above and beyond, just as Eric did, to become the community you need. Help enough people and you’ll be surprised how that generosity has a way of coming back around.

If you’re curious about joining Eric along with a few hundred other writers and creatives this year who are to get the attention their work deserves, check out Tribe Conference.

Click here to reserve your seat before the early bird price expires.

What creative community are you part of? Do you need to join or create a new scene? Share in the comments.

About Jeff Goins

I am the best-selling author of five books, including the national bestsellers The Art of Work and Real Artists Don't Starve. Each week, I send out a free newsletter with my best tips on writing, publishing, and helping your creative work succeed.

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