Editor’s note: This is a guest post by Daniel Decker, who specializes in helping authors build platforms, launch books, and turn their messages into sustainable businesses. Follow him on his blog and on Twitter.
If you are on Twitter, Facebook or any other form of social media, then you know how it feels when you post something that gets shared, especially when it gets shared a lot.
It’s a good feeling, isn’t it? Not just for the validation of your message, but also for the increased reach and impact you know you are having.
Now, imagine how you would feel if you could get your message shared more. You can. There is a simple tactic that you could implement today to get your message shared by many more people.
Here it is: create a share page for your blog or website.
Simply put, this is a page that has pre-created messages that people can easily share. It can be a mix of some of your most engaging thoughts, quotes, or posts in the form of embedded tweets, shareable image quotes, and other content. It’s a makeup of messages you feel people will gravitate towards most and want to share with others.
These are not “promotional” messages necessarily; although, they can be, depending on the use. They are primarily messages with content that people find valuable and want to share. As a result, your reach expands and so does your impact (for your core message or whatever it is you are trying to bring attention to).
A share page works well with a launch
You can use a share page specifically around a book or product launch.
See an example here of one bestselling author Jon Gordon used when we launched his book The Carpenter. Not only did it include embedded tweets and images for downloading and/or posting to Pinterest, but it also included sample blog and email copy that fans could use to promote the book.
In Jon’s case, content messages such as this one below were shared a lot:
“You aren’t a true success unless you are helping others be successful.” –@jongordon11 #LoveServeCare www.Carpenter11.com
Since the messages also included the link, the book site received a ton of traffic which then resulted in increased book sales, new email subscribers, and social media followers.
Imagine 50, 100, 1000 or even more of your fans utilizing the messages you provide in the timeframe you suggest. The concentrated impact combined with the reach is phenomenal. And the results can be exponential.
It doesn’t have to be exclusive to a launch
A share page can be a page on your site that you keep as a resource for fans and new visitors. It can be in your site navigation as a link or a link in a thank-you email someone gets after signing up at your site.
It’s a place where people can engage with your best material and share it with others, simply because they find it valuable.
See an example used as a promo page after someone signed up for our recent Author Platform Summit here. The page is very simple, but it asked for people to click links to tweet at their favorite speaker. It worked amazingly well.
If you decide to create a general share page on your site, I’d also suggest adding simple SHARE THIS SITE links at the top of the page to make it easy for someone to click and share your site. Then proceed with the rest of your content-driven shareable messages down the page.
Take a look at a sample share page for Jeff Goins to illustrate how simple it can be. It’s also a great example of how you can utilize the power of pre-created content to encourage increased sharing.
Why does a share page work?
A share page is the easy button. When you have pre-created content with share links, it removes friction by making it easy for people to share. When it’s easy, people take action.
Pro Tip: If you are on Twitter, you can go back and see a your most popular tweets by using MyTopTweet.com. It’s free and useful.
You might start by posting some of your most popular content on your share page because you already know that it resonates. You can also type in other Twitter users’ names to see their top tweets (which could then give you additional content ideas that you might want to utilize because you’ll know the messages resonate with others).
Sounds good, right?
Now, how do you create one of your own?
Here are four steps:
- Create a SHARE page on your website. Follow the framework of examples cited above.
- Create embedded tweets using ClickToTweet.com. You can copy and paste your tweet it will create a custom link for your message. You can then just copy that link into your “TWEET THIS NOW” line.
- Create custom shareable images. It’s best if you get images professional done by a designer or use a service like 99designs.com. I typically make images in 612×612 pixel format so that they work well for most forms of social media (from Instagram to Pinterest, Facebook and Twitter). Or you can create optimized images for each medium. You can also use text overlay apps like Wordswag. Embedding the image and Pinterest button on your SHARE page is a little more advanced, so you may want to get a web designer to help you. Here is the link to create your Pinterest embed button. You can find one to do it quick and affordably from Elance or any number of places.
- Add any other additional content and you’re set.
Do you now plan to create a share page on your site? Share in the comments.