Goins, Writer

On Writing, Ideas, and Making a Difference

How 9 People Are Embracing the Little Things in Life: My Secret Video Project

Today is a special day. I get to announce something pretty cool, something I’ve been working on for months, something only a small group of people knew about.

Back in August, I was honored to host a number of friends and family in my hometown to launch my newest book, The In-Between.

Having a hundred of your favorite people, including some of you fabulous readers, party until the wee hours of the night certainly meant a lot.

But at the end of the evening, after the pancakes and ice cream and a few tears shed (mostly by me), I realized we had a chance to do something more than celebrate. We had an opportunity do something special, something significant.

So we did.

The secret film project — now revealed!

The day after the party, I hosted a meetup to discuss the concepts of The In-Between, hang out with readers, and announce a secret project I’d be thinking of doing for awhile.

The In Between Shared Experiences

My New Snippet! Download it here.

Honestly, I had no idea how the day would go.

About a dozen people showed up, and with the help of my good friend David Molnar (assisted by Will Knowles), we spent the afternoon filming each person as they shared a 60-second snippet of their story.

Everyone was asked the same question: “How are you learning to live in the in-between?”

I was blown away by the responses. The stories were beyond moving and inspiring, which reinforced the belief that everyone has a story to tell.

We turned the stories into an interactive experience

We filmed these stories because The In-Between isn’t just my story. It’s your story, too. And thanks to the Snippet app (which offers the most beautiful reading experience on a device I’ve ever seen), I’m excited to see these stories come to life.

Snippet Screens

You can read it on any device.

This companion work, The In-Between: Shared Experiences, contains nine unique narratives along with completely original content from yours truly that can’t be found anywhere else.

To correspond with each of the three lessons in the book, there are three stories per section:

  • Part 1: Slow Down (Chuck Parish, Katie Strandlund, Kyle Reed)
  • Part 2: Let Go (Brett Henley, Lindsey Hartz, Chad Miller)
  • Part 3: Be Grateful (Laurel Staples, Paul O’Rear, David Hooper)

Throughout the snippet, I add my own thoughts, sharing what we learn about the in-between from each of the stories.

All proceeds go to charity

We decided the proceeds of the book should go to a great cause, and I can think of none better than charity: water. If you choose to buy this Snippet (for the price of a regular coffee), you’ll help bring clean water to people in need around the world.

Charity Water

Charity Water is one of my favorite causes.

I’m really excited about this project. It was a lot of fun, and I think you’ll enjoy the outcome. The Snippet reading experience is unlike anything I have ever seen. (If you’d like to create your own Snippet, you can request an invite by clicking here.)

So are you ready to read it? Here’s what you need to do next:

  1. Download the free Snippet app from the iTunes store.
  2. Launch the app on your mobile device.
  3. Download my Snippet, The In-Between: Shared Experiences.

Enjoy — and please let me know what you think.

More About Snippet

Part of why I did this project was to test out a new technology and see how multimedia could spread the idea of a book even further. For those interested in the behind-the-scenes, read on for more about the experience of working with Snippet.

Q: What is a “Snippet”?

Snippet is a unique way to share short-form content in book format through interactive multimedia. Each chapter is no more than 1000 words, and a Snippet (i.e. a book, but it’s a lot more than that) is around 10 chapters long.

What makes the Snippet App so unique is the attention to aesthetic excellence and its ability to embed audio, video, and social media right into the book itself — all on a mobile platform.

Q: How will this affect publishing in the future?

I’ve spoken with the founder, C.J., and he told me Snippet isn’t intended to replace eReaders but to offer an alternative way to experience content.

I don’t think books will ever go away, but technology like this can expand upon ideas and stories and provide a means of continuing the conversation begun in a book.

Q: What made you decide to work with Snippet?

I first heard about it via Pat Flynn, who launched his book, Let Go, on Snippet. It sounded like a neat way to involve readers and build on the ideas from The In-Between. (For those who read my book, you may recall I included reader-submitted stories at the end of each chapter. Snippet takes that to a whole new level.)

I should mention Snippet didn’t pay me to work with them or endorse their product. It just sounded fun.

Q: Would you recommend Snippet to other writers and content creators?

Yes. Whether it’s for your first writing project or as a complement to an existing work, I recommending checking it out and seeing if there’s any benefit for you.

Q: Will this experience affect the way you write books in the future?

Absolutely. Hearing people’s stories about the in-between left an indelible impression on me, reinforcing the value of connecting with your audience. It made me want to do more projects like this.

By the way, for those who download the Snippet, there is an opportunity at the end to add your own story. Our vision for the project is that it will continue to be a means of discussion and interaction.

Find out more about my Snippet here, and be sure to download the free app in the iTunes store.

What’s one creative way you could use multimedia to tell a story? Share in the comments.

About Jeff Goins

I write books and help writers get their work out into the world. I am the best-selling author of four books, including The Art of Work. Each week, I send out a newsletter with free tips on writing and creativity.

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  • Amy L. Sullivan

    I love how you are always working on something new. It helps your message stay fresh. Very cool idea, Jeff.

  • What a great idea Jeff. This is an exciting way to interact with your book.

    • I agree, Paul. I can’t wait to see the stories that come in.

  • Christy Campbell

    so excited to check this out!

  • Thanks again Jeff for investing such energy and goodwill into yet another amazing story. I’m thrilled to have played a small part in bringing this vision to life. Bravo!

    • You’ve played more than a small part, Matt. Thanks for being awesome!

  • Leyland Jacob Elia

    I’ve gotten to see this Snippet come together over the last few months. I loved working on it and happy to say I was the first to buy it last night 🙂

    The story is awesome. The videos are great. And the entire Snippet is just a really cool experience. Great work Jeff! #TheInBetween

  • I’ve downloaded your Snippet and love it! The stories and videos are great, and I love how you are giving proceeds to charity water. When I first read those statistics about how many people are impacted by not having clean water, it really got me. Thanks for this great way to read your work and help make a difference!

  • Victoria Faveau

    I just downloaded your snippet! Awesome way to get your stories/books out there! It is so convenient for me to access. Just love it!

  • Ben De Rienzo

    Brilliant idea, Jeff! So glad an author is using this multimedia format to engage their book community in a brand new way. This is a great FIRST for Snippet!

    • Thanks, Ben. It’s a really cool platform.

  • Brenda McGraw

    Hey Jeff, I just downloaded your snippet! Can’t wait to hear all the stories. Great new idea!! Thanks for sharing! Blessings to you!

  • Ginny Townsend

    Jeff, these stories are incredible! Snippet is the perfect format to share these in-between stories and give to a great cause. I have a sense that this Snippet will have a greater impact on readers and the thirsty around the world than you’ll ever know! Great job and thanks!

  • Glad to be a part of this. Checking it out now.

    • you rock, dude. thanks for sharing your story.

  • It seems we have a similar perspective of what it means to be truly grateful of your lot in life… giving back.

    I also realized the other day that you said you got your start working for a non-profit? If I manage to get a handle on this online content publishing thing, I would love to use those skills in a meaningful way.

  • Jeff…what a fantastic idea…love the concept…and…I loved your book trailer. It was a thing of beauty! Can’t wait to read the book and the snippet!

  • jjalvarado

    Downloaded your snippet, pretty awesome! Inspiring. So happy to be part of a great cause. Thanks for writing this.

  • Nancy Short

    After the first few chapters I’m hooked! Trading next’s for now’s, savoring slowdowns– refreshing perspectives that renew a spirit of contentment. Love the storyteller videos in the Snippet– enjoying the storytellers tell me their story! The Snippet platform is beautiful and takes your stories to the next level.

  • Jackie

    envious a bit, I purchased “In Between” day one. But the moment has not yet arrived to read it…I will, in between my next and last semester of grad school. Can’t wait for the “snippet” also.
    Love the creativity!
    I am on your sight now working on a teaching opportunity for my professional practice class at Georgetown.” I will cite you (including twitter).

  • Very cool! Looking forward to checking it out.

  • This immediately reminded my of NPR’s Story Corp. I can see how Snippet can be a great tool, and if the short interviews/segments wind up anything like Story Corp, very touching with much emotional appeal.

  • I couldn’t think of a quicker way to try and get a response. However when you purchase Tribe Writers I know last time you offered your child theme for Free with it. Just curious did that come with the Genesis Framework as well or just a Theme. I really want tribe writers for its main purpose but don’t want to pay $80 bucks at Genesis for the Framework and a theme if I intend to utilize yours Jeff. The child theme offered with Tribe Writers. I know its a couple weeks out but could you help me find this answer so I know if I should wait. Thanks

    • We didn’t offer genesis. Just the child theme discount.

  • Downloading now. Can’t wait to hear about it all — totally love Paul O’Rear and his message! and of course you . . . . thanks for always being creative with powerful messages.

    • You should do one of these Alene!

      • I’m loving this Jeff!!! Great stuff. I have to say you have the creative bug stirring in me again. YAY! Would love to tell other’s stories that I’ve heard since Graffiti launched. Would love to visit about this.

  • Amazing stuff Jeff – damn proud to be a part of it!

  • I really found this very interesting project and I support you to make it the most comfortable and quick to show us the results. Really worth looking forward to

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