Goins, Writer

On Writing, Ideas, and Making a Difference

155: What Makes You Unmistakable: Interview with Srini Rao

With over 2.7 million blog posts published every day and hundreds of thousands of books published every year, it’s difficult to stand out from the crowd. Or is it?

155: What Makes a Creative Unmistakable: Interview with Srini Rao

More and more, people are looking for an experience with the content they consume. We writers and communicators are all competing with YouTube videos, Facebook notifications, and the latest apps. It takes more than a good idea and plain text on a white background to retain the attention of an audience.

To rise above the noise, you must create something unmistakable.

This week on The Portfolio Life, we are joined by author, podcaster, and instigator, Srini Rao. Listen in as we talk about why your audience needs to feel a sense of belonging, navigating the process of renaming a brand, and appealing to a broad audience without alienating people or diluting the message.

Listen to the podcast

To listen to the show, click the player below (If you’re reading this via email, please click here).


Show highlights

In this episode, Srini and I discuss:

  • Channeling the innovative mindset of Steve Jobs
  • Interviewing a variety of guests from bank robbers to performance psychologists
  • The immeasurable value of creating distinctive work
  • How the podcast led to a major book deal with Penguin
  • Avoiding mass production while maintaining consistency
  • Creating an experience beyond the standard content
  • Bridging the gap between art and commerce
  • Repurposing content as a byproduct of your primary medium
  • Exceeding the perceived limitations of a platform
  • Surfing as a metaphor for the creative process
  • Borrowing ingredients from other people to come up with recipes of your own
  • Building a habit of writing 1000 words a day
  • The myth of solo-entrepreneurship
  • How collaboration is an opportunity to elevate someone else
  • The three jobs of a CEO

Quotes and takeaways

  • “Connection outlasts any interaction.” –Srini Rao
  • “Commitment is not negotiable.” –Srini Rao
  • “When it’s so easy to start, the value of commitment goes up significantly.” –Srini Rao
  • “The most profitable thing you can do for any company is keep everyone operating within their zone of genius.” –Srini Rao
  • Constantly look for things that make you curious.
  • Look at what people are expecting and blow their minds.
  • Producing a lot of content consistently provides the opportunity to practice in public and get a lot of feedback.
  • Your reader’s experience extends beyond your words.
  • Avoid the noise by not subscribing to it.
  • Treat your platform as an opportunity to be generous.


Click here to download a free PDF of the complete interview transcript.

How would you define something that’s unmistakable? What are you doing that makes your work unmistakable? Share in the comments

About Jeff Goins

I write books and help writers get their work out into the world. I am the best-selling author of four books, including The Art of Work. Each week, I send out a newsletter with free tips on writing and creativity.

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  • Hi Jeff,

    Srini is an interesting dude. I knew surfing would come up LOL. He loves hitting the waves. Before I write anything – blog posts, eBooks, whatever – I think experience. Meaning I return to the present and dwell on how I can write in my voice, with my story telling abilities, and weave a tale that inspires people to feel fears they resisted feeling, and which inspires them to boldly chase their dreams. Used to be about writing and publishing a post or self-publishing an eBook; now it is SO much more.

    Thanks for sharing guys 🙂


    • Heh. Yep. Loves that surfing. 😉

      Glad you enjoyed the conversation, Ryan.

  • Hey, just listened to your podcast on “My Wife Quit Her Job”. I just want to say I enjoyed your insights and laid back attitude. You’re one cool dude!

  • yes,thanks and im love to be a content writer.

  • Competition is getting tighter. Thanks for the tips Jeff! How do you incorporate your personality on your writing? 🙂 Any tips?

  • normanramsey

    Loved this podcast so much I wrote a song to share the aspects of the book that inspired me. http://www.normanramsey.com/if-a-picture-is-worth-a-thousand-words/

    Excited to join my first Tribe Conference this Friday!