Advanced SEO Writing Tips for Bloggers and Other Non-Robot Folks

Robot for Advanced SEO Writing Tips PostThis is part of The Beginner’s Guide to Search Engine Optimization (SEO) series, written for humans, not robots.

Today, we’re talking about advanced SEO writing tips.

For the past month or so, I’ve been writing a blog series on search engine optimization for beginners.

Keep in mind that when I say “advanced,” that’s relative. What’s advanced for one group may be basic knowledge for another.

As I’ve said before, I’m not an expert; I’m just a writer. And I’m sharing this to help other writers who don’t speak robot language.

An SEO Refresher

I believe that every blogger and copywriter should know at least the basics of SEO writing.

Search is still how most people find new content online, and if you want your message to be heard, it’s important to learn some of these tips.

Once you’ve learned the basics, you can move to more advanced search engine optimization techniques. (If you want to skip all the technical mumbo-jumbo, just jump to the end of this post.)

Advanced SEO Writing Tips

You can raise the visibility of your website or blog on search engines by doing the following:

  1. Making sure you’re using an SEO-friendly blogging software. I recommend WordPress, but there are others, too.
  2. Writing consistently. 3-4 times per week is a minimum. Search engines rank your site based on the frequency of how often it’s updated. That’s why blogs are so SEO-friendly in the first place — they tend to be updated more often than more static sites.
  3. Planning your posts ahead of time. Think about what you’re going to write. Strategize and focus on keywords that are relevant to the rest of your content. Be intentional.
  4. Keeping your articles interesting enough that people will stay on your page to read them. Bounce rates and time on site affect SEO.
  5. Using headers and subheaders (e.g. H1, H2, H3 tags in HTML). This varies, depending on the blogging theme or style sheet you’re using, but the basic idea is that you should use headers and subheaders to organize your content.
  6. Linking to “deep content” in your website or blog, using anchor text. If you have articles on your website that represent your core message, link to them often.
  7. Using blog post series and site categories. Increase your page rank for a particular term or set of terms by writing a blog post series or organizing articles in categories. Make sure you have a landing page that links to all of the pages for that topic.
  8. Creating great content that people will want to link to. I find that the longer I spend on a post, the better it is (usually a couple hours per post).
  9. Guest-blogging for other sites. I recommend doing this at least a few times per month, if possible. My friend Mike the SEO Expert says that guest-blogging for other sites and having them link back to you is five times as valuable as writing another post on your own site. Inbound links are essential.
  10. Writing really good titles that people would want to retweet on Twitter or share on other social media sites.
  11. Linking to highly-ranked sites. It may seem counter-intuitive to send people to other websites, but using outbound links is a great way to increase your page rank. When you link to other sites, search engines see your blog as a high-quality resource. But make sure you’re linking to quality stuff.
  12. Using photos with keywords in the titles, alt tags, and descriptions.

The Most Advanced SEO Writing Tip

If all of this is just way too technical for you, do the following:

  • Write like a human
  • Use interesting and descriptive titles
  • Link to other people
  • Have others link to you


That’ll take care of 90% of your SEO. Promise.

For more of these tips, check out: The Beginner’s Guide to Search Engine Optimization.

What other SEO tips did I miss that would fit into the “advanced” category?

Join the conversation by adding a comment.

*Photo credit: Steven Lilley

39 thoughts on “Advanced SEO Writing Tips for Bloggers and Other Non-Robot Folks

  1. Helpful stuff, Jeff. I really liked your point about spending more time on a post. What has worked for me is relieving the pressure with an awful first draft, come back and edit, take a break, and then before I post really push it to its creative potential. As creatives we need to be careful we don’t tweak forever, but this has really helped improve my blogging.

  2. Nice post jeff – Keyword density is really one of the important point which we have to concern while writing an keyword rich article. Keeping keyword density low as 1-3% wouldn’t beneficent and keeping it high as 10-15% will definitely effect the fluency and structure, So in My Vision Keeping it around 5-8% will get the job done.

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  4. Thanks for sharing these are truly good ideas in regarding
    blogging you have touched some good things here. Any way keeps sharing this
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  5. Hi Jeff Goins Thanks for the article. It very useful for me.I am not a geek,But the
    article is very easy for me to understand.I also got Search Engine Optimization Service from SEO SERVICE to Improve search engine rankings and Increase traffic to my website.

  6. You are right Jeff. Quality of content writer most important for seo. I just like add simple concept , the writer will be focus keywords volume in his article in writing time.

  7. We have always try to write for the readers and try to give the answer of the searcher query. If we get success in this then our content is best and advanced. Google also say that always focus or full fill the query of the searcher and try to give a informative in your post. So every writer focus on the information ……..


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  8. Hi Thanks for the article. The write up is very informative.SEO Agencies content writers to make the content of the websites and the blogs more interesting, short and crisp. Also, content is really important when you write for social media profiles.

  9. Nice article here. Yes, planning on the topic is very crucial and next comes the keyword research. I recently have given the complete, I mean COMPLETE SEO guide(advanced tips) which would help taking the site to next level on my blog. Check out for the article. I hope that really helps you all newbies and also experienced bloggers 🙂

  10. I never ever saw
    such blogs and the knowledge you have given that is accurately to the point
    and in simple wording, I like it!

  11. I want to learn more about blogging. I want to be really effective not only because this is a requirement for my job but because I have great ideas in mind that I want to share with the world. Your tips are helping me a lot. Thank you for sharing your knowledge. Cheers!

  12. Thank you! Use interesting and descriptive content and titles is essential for sure. Planning your post ahead of time is excellent suggestion too. Great tips on how to improve SEO. However I think the best way for businesses is to hire a professional SEO or SEM experts like you on monthly basis or someone like us at Create Website Service –

  13. Thanks for the effective guidance . Blogging is really an effective way to enhance traffic towards your business. Without blogging, I don’t think more peoples know about your business online.

  14. So in summary just try to be real and not sound like a Robot and write for SEO purposes. I wish I would have learned this concept when I first got started.

  15. Researching search suggestion – would be my next advice along with others solid writing SEO tips in this article. Know what question users ask search engines is brilliant in brainstorming stage. This is relevant for planning your next piece of content. I’m using and for this purpose. What’s your favorite tools for this?

  16. I like all these tips and suggestions and while I have started implementing these suggestions I find I cannot write new posts 3-4 times a week. I have only about 2 or 3 hours at night and by the time I write, find a feature image, create a pin, that time is gone and I don’t even finish a full post most days. How can I post 3 times a week without foregoing quality?

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