8 Ways to Boost Your Blog Traffic Through Social Media

Social Media Traffic Boost
Photo credit: Widjaya Ivan

There used to be one way to grow your blog traffic:

  1. Start blogging every day.
  2. Build an audience through consistency and capturing people’s attention via email and RSS subscriptions.
  3. Increase the “stickiness” of your posts by optimizing for search engines.
  4. Wait.

The hardest part for me, admittedly, was #4. The hard truth is that the age of a blog determines a lot about its credibility and worth to the Internet. But that was before social media.

That was before millions of people were connecting with new people everyday to exchange information — before social networks dominated online news distribution.

Now, you have an advantage…

Now, you can start a blog today, and tomorrow it could be a success. Now, you’re no longer constrained by the “older is better” rule. Now, you can utilize the social web to your advantage, by creating remarkable content and unleashing it to the masses who will share it for you.

This is, essentially, what I’ve been doing with my blog.

I had another blog that I had been posting to regularly for over four years, incrementally growing my audience by making small promises and delivering on them. But over the course of a couple months, this blog has caught up with and surpassed the traffic and impact of that old blog.

How did I do it?

It was simple. I wrote some posts I knew would resonate with people who would share them. Then, I joined the conversation, shared relevant stuff, and watched the content spread.

It’s not always that easy, but then again, it’s not exactly rocket science either. If you share meaningful, worthwhile content focused on a particular niche topic, you’ll see good results.

How to use social media to boost your traffic

If you’re wanting to use social media to boost your blog traffic, here are eight ways to do that:

  1. Get on Twitter. Start following my Twitter tips for beginners. And if it’s not already on your blog, add the “tweet” button to all of your blog posts. It looks like this:
  2. Start a Facebook page for your blog. This is a great, additional subscription option for heavy Facebook users, and it can be a means of expanding your platform. I’ve met several new people who “liked” my page and weren’t previously friends with me on Facebook. Visit my Facebook page to see what one looks like.
  3. Regularly share your content on Facebook. There are some great tools to help make this easier for you. Encourage your readers to do the same by adding a Facebook “like” or “share” button.
  4. Ask others to promote your blog via social bookmarking sites, such as DIGG, Stumbleupon, Reddit, and others. You may occasionally do this yourself, but be careful of doing it repeatedly, as some sites penalize sites with multiple submissions from the same user.
  5. Implement social sharing tools on your website. An excellent tool is Flare, which allows you to combine sharing options via Twitter, Facebook, email, and social bookmarking sites into one tool.
  6. Use a social-powered commenting tool like Disqus or IntenseDebate.
  7. Write catchy headlines that people will want to share. Most people neglect this by posting well-written articles with crappy, nondescript titles. Don’t do that.
  8. Write compelling content. You might be thinking, “Duh,” but I mean that. It has to be really good. Like, better than your average blog.

When in doubt, be awesome

That last point is worth emphasizing again: create compelling content. If you want your blog to compete on social media sites, you need to say something worth listening to. In other words, be awesome.

This is the downside of social media. Everyone now has a voice. Which ups the ante for those wanting to communicate and be heard in this space. You either have to be really specific or really radical. Maybe both.

Personally, I like this new rule. It means that playing it safe is no longer an option. If you don’t break some rules, you can do all of the above and still fail. This means that the great writers and communicators will start rising to the top.

So what will you do? I hope you’ll break a rule. I hope you’ll be different. I hope you create something worth our attention, something epic.

Have you seen how social media can boost your blog traffic? How? Share in the comments.

176 thoughts on “8 Ways to Boost Your Blog Traffic Through Social Media

  1. Thanks for sharing this. Do you use paid social media ads at all? If so, do you get a worthwhile return?

  2. Very well information shared. This is the one of the best way to promote your blog. I also do exactly same things to promote my blog. I post regularly > share regularly and bookmarking also on a daily basis. It give me a great traffic to my website.
    http://www.ezheights.com/blog is my blog where i post interesting information on regular basis

  3. social media is one of the powerful platform for increasing traffic, If you desire to boost blog traffic, the best mania you can do is pretty simply generate better content. You’ve almost
    certainly heard this before – the term “content is king” is thrown around further than a cone at a frat party. But creating (better content) isn’t just concerning superiority.


  4. Don’t forget to share your content of social networks, To start sharing your
    content over social media more than one time, you want to build up a simple timetable
    that will give some strategy for how often you would like to share your content
    on each social network.

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  12. Very good article Jeff especially for the beginners in the field of blogging.
    There are other ways too to increase traffic from social media which is sharing the relevant posts in the relevant groups. I would say that if we join a group on Facebook we should also write according to the theme of that page to drive traffic. This is really a good way of increasing traffic

  13. Thanks for the great post. I will start implementing these strategies into my social media marketing strategy right away. I have one question tough. What are your thoughts about using Pinterest to drive traffic to your blog.

  14. Great article Jeff as always. I really appreciate you for taking time to help us get better in blogging. I’ll definitely try these methods that you’ve provided, especially the facebook group – cianostyles.blogspot.com

  15. I think you have excellent strategies for promoting posts on social media. I think all bloggers are selling in the same boat with preparing and maintaining, visitors to their blog, and what better approach than promoting quality content when you notice it…

    Social media plays a significant part in any blogging success. Social media is an important element of your blog. There should have a solid relationship between you & social media. Without practicing social media, no blogger can archive the purpose of his success. However, you require working hard if you desire to improve your popularity on social media. Social media is a great source of traffic. I am working to develop my google plus fans but it is not a simple job. Until today, I got to know 3 facts; 1. Develop your trust, 2. Build your authority, & 3. Enjoy the audience.

    Anyways, your information encouraged me & it will help to promote my website over social media. Keep posting and sharing, I have bookmarked your page. And will look forward to hear many more around this topic.

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